Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne.
In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYC area to work with brand and industry executives, including director Chris Robinson of Robot Films and Motive, a creative studio with offices in New York and Denver, to co-create a :30 second television commercial. Through www.deweezy.com, fans were able to follow the teens’ journey and vote for their favorite concepts and final cuts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58613-mountain-dew-new-commercial-lil-wayne-deweezy-project-stoked
InSightec Ltd, the leader in magnetic resonance imaging (MRI)-guided Focused Ultrasound therapy, announced that the U.S. Food and Drug Administration (FDA) has approved ExAblate® MRI-guided focused ultrasound as a therapy to treat pain from bone metastases in patients who do not respond or cannot undergo radiation treatment for their pain. This is the second FDA approval for ExAblate, which has been used widely since it was approved in 2004 as a non-invasive, outpatient, therapy for uterine fibroids.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56632-insightec-fda-approves-exablate
The National Insurance Crime Bureau, the Insurance Information Institute and the National Consumers League have joined together to alert victims of Sandy to the potential for fraud by unscrupulous contractors. A 30-second public service announcement urges Sandy victims to be alert to potential fraud schemes by contractors who are only looking to take their money while doing shoddy repairs or no repairs at all. Victims are advised to avoid pressure tactics and contractors going door to door. “If you didn’t request it, reject it.” People who suspect that they’re being scammed can call 1-800-TEL-NICB to report it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53843-nicb-alert-to-sandy-victims-potential-for-fraud-by-contractors-psa
Ally Bank’s suite of customer–centric products and features expands this month to include the second generation of Ally Mobile Banking apps–featuring customers’ most–requested capabilities–including Ally eCheck Depositsm, Bill Pay, and fund transfers to and from external banking institutions.
The updated mobile banking app, available for Android™ and iPhone®, and mobile banking website (m.ally.com) continue to offer customers all of its original features: the ability to check balances, search transaction history, transfer money between Ally Bank accounts, see current call wait time, and find nearby ATMs and cash–back locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59070-ally-bank-mobile-apps-android-iphone-atm-cash-back-locator-echeck-deposit
Nespresso, the worldwide reference for highest-quality portioned premium coffee, announced today the launch of the second phase of its television advertising campaign “The best café. Yours.” The U.S. and Canada campaign further increases brand awareness among coffee lovers amidst the recent growth of the single serve coffee market. Nespresso has enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59154-nespresso-what-else-penelope-cruz
PR Newswire has released the results of its second deep dive analysis of its press release data, revealing once again that press releases that include multimedia assets garner significantly more visibility than text-only releases – up to 9.7 times more.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59124-pr-newswire-visual-pr/
A group of moderately priced midsize cars outperformed most of their luxury counterparts in a challenging new frontal crash test conducted by the Insurance Institute for Highway Safety (IIHS) on 2013 models. Of the 18 midsize family cars evaluated in the small overlap test, two earn the top rating of good, 11 earn acceptable, three earn marginal, and two are poor.
In contrast, just 3 of 11 midsize luxury and near-luxury cars evaluated in the inaugural round of small overlap tests earned good or acceptable ratings. Midsize moderately priced cars are the second group to be tested. The best performers in this group are the Honda Accord 4-door and Suzuki Kizashi. Both earn a good rating.
Award-winning Half Moon Cay, Holland America Line’s private Bahamian island, celebrated its 15th anniversary this Caribbean cruise season, and to commemorate the milestone the cruise line has enhanced island offerings and features.
Guests to the island will notice five new, colorful, two-story Beach Villas available for rent during each call. The luxury hideaways boast exclusive hot tubs on the second floor and provide private accommodations for guests while they relax and experience the island’s highlights. Other beach cabanas were refreshed, and the Grand Cabana received new décor and a slide from the cabana deck straight into the ocean.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55576-holland-america-line-celebrates-15-years-with-enhanced-island-offerings
The tips, tricks, and must-know tidbits of the beauty and fashion world aren’t always accessible to everyone, but Suave Professionals® believes they should be. That’s why the brand has once again teamed up with designer, mentor and style icon Nicole Richie and is sponsoring NBC’s “Fashion Star” for the second year in a row. Together, Nicole and Suave Professionals® are pulling back the curtain to unlock behind-the-scenes style and beauty secrets from the hit show and sharing them in the new Suave Shine Suite on Suave.com, a robust digital destination where guests can access the latest trends and enter for a chance to win fabulous prizes including $100,000.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60445-suave-professionals-nicole-richie-beauty-secrets-nbc-fashion-star-contest
Last night, the JW Marriott luxury brand celebrated the newly opened landmark hotel in the Middle East and second Marquis worldwide – the JW Marriott Marquis Dubai. Featuring an exclusive performance by British singer / songwriter and recording star, Leona Lewis, the “World’s Tallest Hotel” hosted more than 1,200 VIP guests, including international design icon Donna Karan, local singing sensation Salha and the Million Dollar Band, and Dubai television personality DJ Bliss.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54182-jw-marriott-marquis-dubai-opening-night-spotlights-world-s-tallest-hotel
The average price of a hotel room around the world rose by 3% during 2012, compared with the previous year, according to the latest Hotels.com Hotel Price Index (HPI). The rate of increase has moderated when judged against the 4% rise in 2011 as the Eurozone’s problems pulled down the global average and slowed growth in the second half of the year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58707-eurozone-crisis-slows-hotel-price-growth
