Trigenic Flex is the latest design innovation from Clarks Originals: the culmination of over 190 years’ expertise in the craft of shoemaking. With a tradition of introducing innovative footwear to the marketplace, the brand’s unconventional, and sometimes radical, approach has resulted in the proliferation of globally recognised icons such as The Desert Boot and Wallabee®.
Continuing this ‘free-thinking’ design philosophy, Clarks fuses a shoemaker’s craft and traditions with advanced technology and innovation to deliver the Trigenic Flex; an icon in the making. The Trigenic Flex is a beautifully crafted and truly original everyday shoe with a design that is deconstructed to create a minimal and fresh look.
The Trigenic Flex takes inspiration from an original 1883 Clarks Hygiene design; stylish shoes that were shaped to the natural contours of the foot, a great contrast to the seriously uncomfortable and deforming fashions of the time. Prad Indrakumar, Senior Designer, Clarks Originals, states:
“We started by looking at the Clarks ‘Hygienic’ collection of 1883. This was a collection that allowed space for the toes of your foot to move as you walked - revolutionary for its time. We looked at how we could bring this into a modern context.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7732251-clarks-create-trigenic-flex-new-classic/
Trigenic Flex is the latest design innovation from Clarks Originals: the culmination of over 190 years’ expertise in the craft of shoemaking. With a tradition of introducing innovative footwear to the marketplace, the brand’s unconventional, and sometimes radical, approach has resulted in the proliferation of globally recognised icons such as The Desert Boot and Wallabee®.
Continuing this ‘free-thinking’ design philosophy, Clarks fuses a shoemaker’s craft and traditions with advanced technology and innovation to deliver the Trigenic Flex; an icon in the making. The Trigenic Flex is a beautifully crafted and truly original everyday shoe with a design that is deconstructed to create a minimal and fresh look.
The Trigenic Flex takes inspiration from an original 1883 Clarks Hygiene design; stylish shoes that were shaped to the natural contours of the foot, a great contrast to the seriously uncomfortable and deforming fashions of the time. Prad Indrakumar, Senior Designer, Clarks Originals, states:
“We started by looking at the Clarks ‘Hygienic’ collection of 1883. This was a collection that allowed space for the toes of your foot to move as you walked - revolutionary for its time. We looked at how we could bring this into a modern context.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7732251-clarks-create-trigenic-flex-new-classic/
A Primal Wisdom, 2d. Ed. Explains why finding the asymmetric balance or sweet spot between cooperative behavior and competitive behavior is the key to resolving issues, and the key for setting the best course for any social, economic or political system, and for achieving the highest and best level of operation of the system. This is so because it is natural. John Forbes Nash applied the co-opetition concept to Game Theory in business. Years before that, your author V. Frank Asaro coined the word co-opetition and applied the theory universally. Find out more at http://www.bettieyoungsbooks.com/authors/FrankAsaro/apw.htm Non-fiction, self-help, political philosophy
Launched in January, Flatbed Cider Co. (www.flatbedcider.com) offers consumers an all-new craft cider made from the apples that made the Northwest famous around the world. The company’s two offerings, a Crisp Apple Cider and a Pear Cider are now available at restaurants and retailers throughout Washington State and Oregon.
While various hard ciders have been produced in the U.S. since the repeal of prohibition, the Northwest has recently become the epicenter of a craft cider revolution. Since 2012, cider’s popularity has grown more than 60 percent each year, with the strongest growth happening in Washington State and Oregon¹. Flatbed ferments its hard ciders from local, whole-pressed apples—rather than the apple juice concentrate used by many brands—and limits the time from branch to bottle to minimize oxidation and maximize Flatbed’s bright, rustic apple character.
Flatbed’s Crisp Apple Cider has a drier taste profile than most widely-available ciders in the U.S. Flatbed Crisp Apple Cider is all-natural, with no added sugar or artificial ingredients and is naturally gluten-free. Jonagold apples picked at their peak deliver the balance and acidity behind Flatbed’s exceptionally bright taste while Red Delicious apples provide tannin structure. Golden Delicious apples add a rustic apple character with a twist of subtle sweetness. And, heirloom varietals like Newtown Pippins and Gravensteins—which are hand-selected from batch-to-batch—add bucolic Northwest charm to the blend. Thanks to its bright acidity and drier flavor profile, Flatbed’s Crisp Apple Cider pairs with nearly anything that comes from the sea, farm or food cart. The Crisp Apple Cider is currently available in a 6-pack of 12-ounce bottles with an SRP of $10.99.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409455-flatbed-cider-northwest-launch/
Knoxville Zoo is now Zoo Knoxville, emphasizing its commitment to animals first and foremost. The new brand for East Tennessee’s beloved destination attraction is an expression of its core values: wildly fun on the outside, serious about animals on the inside. The launch of the zoo’s new brand is the culmination of extensive market research and reflects the nonprofit organization’s focus on delivering dynamic guest experiences while inspiring action for wildlife and wild places.
“We deliver an unforgettable guest experience. We’re wildly fun,” said Lisa New, president and CEO. “Zoo visitors love connecting with magnificent animals in natural habitats and enjoying facilitated fun. It’s about making lifetime memories with your kids.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7754151-knoxville-zoo-rebranding/
Hair2wear recently announced that Sally Beauty, the world’s largest beauty retailer, will be expanding its partnership with the Hair2wear Christie Brinkley Collection. The retailer will add three more Christie Brinkley styles to its shelves in stores in every state in the U.S., Puerto Rico, and Canada, increasing the total selection from two to five pieces. In addition, Sally Beauty will also carry all five looks on its website at sallybeauty.com/hair2wear.
“I’m absolutely thrilled at the success of our partnership with Sally Beauty so far, and I couldn’t be happier that they’ve decided to expand their offerings to include even more styles,” said Brinkley. “This has been such an incredible opportunity that’s allowed us to expand our reach to more women than ever.”
The new styles include the Fishtail Braid Headband, a headband in an on-trend fishtail pattern made to layer up or wear alone; the Full Sweeping Side Fringe, a clip-in piece that gives you all the flirty fun of bangs without the commitment; and the Natural Tone Hair Wrap, a casual yet elegant way to dress up an updo without looking overly formal. Each style is available in a wide variety of shades, ranging from Light Blonde to Almost Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7768751-hair2wear-sally-beauty-expands/
The collection celebrates the recreational calm of the nature by offering a range of contemporary active pieces with everything from chunky lightweight knits in natural yarns to wool mix shirts. GANT reinvents those preppy classics with a contemporary vibe – creating a clean and sporty feel. For the holiday season, GANT makes gift giving easy with active knits, soft cashmere-blended sweaters, Fair Isle and argyle patterns and the iconic GANT pullover.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769052-gant-originals-fall-winter-2016/
hello® naturally friendly™ oral care is bringing smiles to the aisles of Walmart stores nationwide with its line of kids’ toothpastes. With hello, parents can end brush time negotiations with their kids: kids get flavors so awesome they’ll rush to brush, and parents get thoughtfully selected ingredients they can feel good about, with formulations free from artificial sweeteners, dyes, parabens, triclosan, or microbeads. hello kids fluoride pastes are ADA accepted and clinically proven to prevent cavities and strengthen enamel. For little ones who may swallow paste, or for folks who don’t dig fluoride for their kids, hello has introduced new fluoride and SLS free toothpaste in natural watermelon flavor. hello’s kids’ toothpastes are also available at other great retailers across the US.
Today, hello is sharing the brand’s first ever advertising campaign, including spots that tap into the frustrations and negotiations parents can face when it’s brush time. hello’s kids’ delicious bubble gum and blue raspberry pastes are featured as the no compromise key to a consternation-free brush time in digital units and videos debuting online.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781251-hello-naturally-friendly-kids-toothpastes/
On Wednesday, April 6, Viva® Brand teamed up with Hollywood actress and home/ DIY expert, Monica Potter, to host a dramatic clean-up benefitting Boys & Girls Clubs of Greater Ventura. The event, held at Avenue Thrift & Vintage Store in Ventura, CA, demonstrated how Viva® Towels can transform used, forgotten items with just a thorough cleaning. Donated household items ranging from kitchen appliances to outdoor patio furniture were expertly cleaned with the unique textures of Viva® Towels and then donated to 22 deserving families across the Ventura community. The effort jumpstarts a national push to “Unleash Clean” across the country.
Potter served as the Captain of the Viva® Clean Squad, motivating over 40 volunteers to “Unleash Clean” by scrubbing, polishing and shining up donated items from the kitchen, bathroom, living room and patio, showcasing the strength and durability of the towels. Viva® offers a choice of two types of everyday towels that work like cloth to stand up to any cleaning job in your home. Viva® Vantage® has a scrubby texture, great for shining stainless steel appliances and scrubbing grime off stovetops or patio furniture, while Viva® Towels have a signature soft and smooth texture for cleaning surfaces like countertops and coffee tables. To ensure a green event and minimize waste, Viva® Towels partnered with the City of Ventura to use natural household and eco-friendly cleaners so the towels could be composted afterwards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7767151-viva-unleash-clean-for-boys-girls-club/
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
The modern cotton industry has achieved significant environmental gains over the past forty years, but it is not resting on its laurels. Around the world, scientists and researchers strive to develop new ways to grow, process and manufacture cotton more efficiently and with increasingly less impact on the environment. Identifying and implementing new technologies and practices will help the cotton industry meet the current needs for productivity and profit, without compromising the ability of future generations to meet their own needs.
Increasingly responsible production and manufacturing are not objectives the cotton industry take lightly. As a natural fiber, the success of cotton is directly linked to the land and its health. Being good stewards of the environment requires continuous attention to reducing impact throughout every link in cotton’s long supply chain—from the seeds from which cotton is grown, to the processing and manufacturing practices of finished cotton goods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7613831-cotton-sustainability/
The Ad Council and the Natural Resources Defense Council today launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it. Watch the TV ad here.
“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”
In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808251-ad-council-save-the-food/
