Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, “Only You Can Prevent Wildfires.” The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey Bear’s birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding “Bear Hugs” for safe fire practices and directs audiences to visit www.SmokeyBear.com.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7201651-ad-council-smokey-bear-70th-birthday-wildfire-prevention-psa
Global health service company Cigna (NYSE: CI) and Samsung Electronics Co. Ltd., are delivering the next generation of smart health coaching service: Coach by Cigna as a part of S Health* on Samsung Galaxy S 5. The new digital health guidance system is designed to help the Galaxy S 5 users worldwide make better health a habit.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7221131-samsung-s-health-app-expands-with-coach-by-cigna/
60 years, countless stories. As PR Newswire celebrates 60 years of press release distribution and multimedia engagement, the focus remains on the future of communications.
With the rapid evolution of technology and a changing communications landscape, public relations and marketing professionals must rethink their strategies. These shifts require a multi-faceted approach that capitalizes on digital, social and mobile to cut through the noise and generate buzz in the market.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7223831-pr-newswire-60th-anniversary/
NI (Nasdaq: NATI) today announced VirtualBench, an all-in-one instrument that integrates a mixed-signal oscilloscope, function generator, digital multimeter, programmable DC power supply and digital I/O. Users interact with VirtualBench through software applications that run on PCs or iPads. The device provides the most common functionality affordably and opens up new possibilities for how engineers can use benchtop instruments.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7230751-ni-reshapes-instrumentation-with-software-based-device-virtualbench
3d walkthrough Servicing the worldwide market 3D Yantram Animations Studio is positioned perfectly to 3D Rendering service Global Market ever ready to respond to all digital media needs that relate to the 3D Modelling, 3D Rendering & 3D walkthrough fields
Courts of Abraham
Simi Valley, California, USA
http://3dyantram.info/3D-walkthrough.html
Centennial College's Interactive Media Management program takes place over the course of three semesters and prepares students for today’s world of interactive technology, media and innovation. It emphasizes strategy, user experience, content production, narrative and process management skills in the interactive digital media industry with an emphasis on understanding industry, processes, job roles and documentation skills. The program is designed to turn students into effective producers working in the communicating media landscape.
EUROPEAN MICROWAVE WEEK - Peregrine Semiconductor Corp. (NASDAQ: PSMI), founder of RF SOI (silicon on insulator) and pioneer of advanced RF solutions, announces the expansion of its integrated product portfolio into DC and X-band frequencies. Today, Peregrine introduces two new integrated products–a True DC switch and an X-band core chip. Built on Peregrine's UltraCMOS® technology, both products integrate RF, digital and analog components onto a single chip. While integration has traditionally offered high-volume markets the benefit of lower cost, Peregrine uses intelligent integration to offer performance advantages in high-performance markets. Peregrine's integrated products offer benefits such as configurability, flexibility, reliability, repeatability, ease-of-use, a reduced form factor and enhanced performance.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7311051-peregrine-semiconductor-expands-integrated-product-portfolio/
Reply, specialises in the design and implementation of solutions based on new communication channels and digital media, announces Breed Reply (www.breedreply.com), a new Reply advanced incubator for funding, accelerating and supporting the growth and establishment of ideas and start-ups around the Internet of Things (IoT) across Europe and the USA.
Breed Reply has already been active in setting up a growth project with Xmetrics (www.swim-xmetrics.com), a company that offers an innovative device for swimmers. Xmetrics uses sensors, electronic components and software via mobile devices, to enhance the training sessions of professional and amateur swimmers, analysing their main biometric parameters and their real time performance. Breed Reply has signed a "term sheet" for an investment of £675,000 for , 30% of XMetrics.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762565-reply-launches-breed-funding/
Carhartt, America’s premium work wear brand since 1889, is launching its national fall integrated advertising campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. Beginning today, the multi-week campaign will tout “Trust your gear. Not your weatherman” across multiple broadcast and digital mediums through December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7104351-carhartt-rain-defender-durable-water-repellent-coat/
Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
The NFC-empowered Momento Pearl™ from Galatea: Jewelry by Artist is the first cultured pearl to contain near field communication technology, allowing a user to create a tailored voice message that can be played when the pearl is tapped against a compatible mobile device. Taking smart jewelry to a completely new, emotional level, the patent-pending Momento Pearl (U.S. Patent No. 14/517.827 and Trademark 86/434,536) can also store a variety of digital content including images, messages and videos.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7396251-galatea-jewelry-by-artist-nfc-empowered-momento-pearl/
An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography.
Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411151-reputation-war-conference/
