Hot sauce is more than a condiment. It’s a movement. Thought to be one of the most familiar voices of the movement is a sassy 92-year-old named Ethel, who is best known for delivering the popular catchphrase “I Put That $#!t on Everything,” or #IPTSOE for short. This summer, Ethel is back to issue a challenge to hot sauce lovers everywhere – “I Put That $#!t on Everything, Do You?” The “IPTSOE, Do You?” video contest encourages hot sauce users to step up and proudly show their unwavering dedication to Frank’s RedHot for the chance to win $25,000 and appear with Ethel in a future Frank’s RedHot commercial.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7526851-franks-redhot-iptsoe-contest/
For countless fans, Cholula®, the hot sauce with the iconic wooden cap, is far more than “just another hot sauce.” It’s an ongoing inspiration and constant companion to their personal passions. This cult-like devotion has been integral to Cholula’s rapid growth and with the help of All-Star pitcher Noah Syndergaard, the brand is thanking fans for their support by launching the “Order of Cholula,” a digital homage to its most loyal supporters and releasing a new Limited Edition flavor, Sweet Habanero.
The first person to join the Order of Cholula is Noah Syndergaard. Known for his on-field prowess and flavorful character, Noah shares his love for Cholula by headlining a recruitment-style video debuting today at www.OrderofCholula.com. The captivating short film features inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives – including Syndergaard himself. The video encourages viewers to join Noah and other flavor-seeking zealots by applying for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.
To view the multimedia release go to:
https://www.multivu.com/players/English/8118351-order-of-cholula-noah-syndergaard-sweet-habanero/
Wahl, a grooming products leader, is doing its part to help holiday shoppers reverse a trend of unwanted and unneeded gifts this year. Unnecessary gifts accounted for almost 50 percent of purchases last year. The company’s holiday lineup includes new and powerful therapeutic massagers and grooming tools for the practical, budget-friendly demands of gift givers while also fitting what new research says those on the receiving end want this year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52431-wahl-helps-ease-the-pain-of-holiday-shopping
Interop New York 2012 Boasts:
Keynote speakers from Cisco, IBM, Google, Amazon, SAP, Rackspace and more.
InteropNet, unique to Interop, InteropNet it is the world’s largest temporary network, connecting thousands of attendees and hundreds of exhibitors.
There are over 120 exhibitorson the show floor including inaugural showings by over 50 new exhibitors to the event, including (partial list) IBM, Citrix, SAP, Red Hat, CA, Adobe and more.
Over 25 exhibitors making announcements and breaking news.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58296-ubm-techweb-interop-2012/
