Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.
The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ipa/48898/
Markham Vineyards, a Napa Valley winery long dedicated to philanthropy, launched the fourth annual Mark of Distinction initiative, offering two $25,000 grants to organizations committed to the betterment of their neighborhoods, cities or towns. For the first time, Markham Vineyards is supplementing the program with the Sip of Service sweepstakes, an effort to reward individuals who take smaller steps to promote positive change.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/markhamvineyards/49767/
This week, as a follow up to World Malaria Day, PSI Global Ambassador Mandy Moore and ABC News’ Be the Change: Save a Life are co-hosting an on-line essay contest, asking others to share stories of what inspires them to take action in global health. Selected essays will be highlighted on ABC News’ SaveOne.net and Moore’s personal blog.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47714/
Since it launched Choose You in May 2010, the American Cancer Society has motivated more than 75,000 people, most of them women, to put their health at the top of their to-do lists. Choose You raises awareness about the simple actions people can take that can significantly reduce their risk of cancer, and reminds people of the sobering statistic that one in three women will get cancer in her lifetime. The Society urges women to join the movement at ChooseYou.com to help change the odds.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cancer/50026/
Members of IEEE, the world’s largest technical professional association and engineers from across the globe are in a pivotal role to deliver societal solutions – that make a difference; that benefit humanity. They are representative of tomorrow's Solutionist: identifying problems and solving them with technical innovations and solutions that matter.
To open the dialogue on engineering’s role in bringing about innovation for a better tomorrow, IEEE created a new microsite, IEEE Solutionists (http://solutionists.ieee.org) – featuring global thought leader perspectives in engineering and technology. This site hosts a series of articles from IEEE Fellows, including Mr. Norm Augustine, Dr. Sophie Vandebroek, Dr. Vinton G. Cerf, and Dr. John Cioffi, where they offer insight on how engineers can drive technical innovation; evolve perceptions of engineers globally; show how education impacts engineering; and why it’s important for engineers to follow their dreams to change the world, among other topics.
to view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ieee/49812/
The American Cancer Society today announces the development of a new documentary film in collaboration with Academy Award-winning Actress Hilary Swank to inspire women nationwide to make their own health a priority and take everyday steps to help prevent cancer. Swank is executive producer of the film alongside Molly Mickler Smith of 2S Films and Go Go Luckey Entertainment, and the film is directed by Tina Gazzerro of Go Go Luckey Entertainment. The film helps mark the first anniversary of Choose You, a nationwide movement created by the American Cancer Society to raise awareness that 1 in 3 women will get cancer in her lifetime and the actions women can take today to help change that statistic. More than half of cancer deaths could be prevented if people maintained a healthy weight through diet and regular exercise, avoided tobacco products and got recommended cancer screening tests.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cancer/50276/
For seventeen year old Emerson Cole, life is about seeing what is not there. She has tried everything, but the visions keep coming back. So when her well meaning brother brings in a consultant from a secretive organization called the Hourglass, Emerson is willing to try one last cure. But meeting Michael Weaver may not only change her future, it may also change her past. Learn more about this book here, http://bit.ly/eWLbYv and its author here, http://bit.ly/fihKf9 YA
For those in the creative fields, anticipating and adapting to change -- from the tools they’re using at work to the people they’re interacting with to the audiences they’re targeting -- has become part and parcel of the job. A new research guide, The Creative Team of the Future, explores key trends shaping the marketing and design fields, and how industry professionals can prepare for and capitalize on upcoming changes.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/roberthalf/50678/
J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48223/
The Language of Flowers, Vanessa Diffenbaugh’s mesmerizing, moving, and elegantly written debut novel, beautifully weaves past and present, creating a vivid portrait of an unforgettable young woman whose gift for flowers helps her change the lives of others even as she struggles to overcome her own troubled past. Learn about the book here, http://bit.ly/pCAU8a Learn about this author here, www.VanessaDiffenbaugh.com Fiction
Twelve percent of executives interviewed for the Robert Half Professional Employment Report say they are planning to hire professional-level staff in the fourth quarter of 2011, while 5 percent foresee making cutbacks. The resulting net 7 percent increase in hiring activity is up four points from the third-quarter forecast. The portion (82 percent) of hiring executives saying they anticipate no change in staff levels is down from 90 percent three months ago.
Meanwhile, 59 percent of executives interviewed for the report said it is challenging to find skilled professionals today, up 17 points from the third quarter.
Fourth-quarter hiring projections were higher than the third-quarter forecast in nearly all professional segments.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/roberthalf/50680/
Metcalf Institute for Marine & Environmental Reporting presented The Grantham Prize for Excellence in Reporting on the Environment to James Astill of The Economist at the 2011 Grantham Prize Awards Ceremony. Astill received US$75,000 for “The World’s Lungs: Forests, and How to Save Them,” a commanding 8-part special report on the state of global forests and the rising threats they face from human exploitation and climate change.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/grantham/51097/
