In an effort to continue to create and place people in more jobs, including people who are unemployed or underemployed, Goodwill® and the Ad Council have launched new public service advertisements (PSAs) that demonstrate how donated clothing and household items to Goodwill support those facing challenges to finding employment. Every 27 seconds of every business day, Goodwill helps someone find employment.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7442751-goodwill-ad-council-psas/
Typical bathroom products like shampoo bottles, toilet paper rolls and toothpaste boxes are significantly less likely to be recycled than kitchen products according to survey results released today by the Ad Council. Nonprofits Keep America Beautiful and the Ad Council have joined with Unilever to expand the conversation around recycling and motivate more Americans to remember to recycle in the bathroom by launching a new phase of the national, award-winning “I Want To Be Recycled” communications campaign, featuring a brand new series of broadcast and digital PSAs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444951-keep-america-beautiful-recycle/
The Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced its first-ever, national advertising campaign aimed at parents of children ages 8-14 to make sure their kids are consistently and properly wearing their seat belt every time the car is moving.
“Buckling up is an important habit to instill in children at a young age. As parents, we need to lead by example and reinforce the message to make sure it sticks,” said U.S. Transportation Secretary Anthony Foxx. “This campaign urges parents to never give up until their kids buckle up.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7467951-psa-kids-seat-belt-safety-ad-council/
In celebration of National Adopt a Shelter Pet Day, radio host and entertainer Lance Bass and his husband Michael Turchin have joined The Shelter Pet Project in two new videos to share the love and joy that their adopted pets bring to their lives.
Bass, Turchin, and their rescued dogs, Lily, Foster and Dingo, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. The Shelter Pet Project is a national public service campaign developed by the Ad Council, The Humane Society of the United States and Maddie’s Fund®. Its videos showcase the unique bonds between shelter pets and their owners, and direct viewers to their local shelter and rescue groups, where they can find amazing dogs and cats available for adoption. A second video, narrated by Bass, highlights the importance of shelter pet adoption and provides viewers with more information on how to adopt, while also addressing several misconceptions about the adoption process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7513951-ad-council-shelter-pet-project/
This Sunday, millions of kids across America will celebrate their fathers and the contributions they have made to their lives. To coincide with Father’s Day, the Ad Council, U.S. Department of Health and Human Services and the National Responsible Fatherhood Clearinghouse have launched a new series of public service advertisements (PSAs) that encourage dads to recognize the critical role they play in their children’s lives, and provide tools and information to help them get more involved with their kids.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7552651-ad-council-fatherhood-psa/
The Ad Council and the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) announced the launch of a new public service advertisement (PSA) to raise awareness about the importance of being prepared for emergencies. While the PSA targets all communities, We Prepare Every Day is the first in a series of videos that aim to deliver a strong preparedness message by showing people with disabilities taking charge to prepare themselves and their families for emergencies.
The PSA provides equal access to all viewers and includes open captioning, a certified deaf interpreter, and audio description for viewers who are blind or have low vision.
The launch of the PSA coincides with the 25th anniversary of the Americans with Disabilities Act (ADA) on July 26, 2015. The ADA prohibits discrimination and ensures equal opportunity for people with disabilities in employment, state and local government services, public accommodations, commercial facilities, transportation and telecommunications. The ADA guarantees the civil rights of more than 56 million Americans.
To view the multimedia news release visit http://www.multivu.com/players/English/7576951-fema-ad-council-emergency-preparedness/
Next spring, 3.3 million students will graduate from high schools in the United States. But according to new research data, many of these students don’t have the resources and information they need to make the jump from high school to college.
Today, the Ad Council, Viacom and Get Schooled launched a new series of public service announcements (PSAs) to encourage students to seek out the information they need to apply to and succeed at college. The new PSAs urge teens nationwide to visit GetSchooled.com to access the free college preparation tools, information and activities to help guide them through the application and financial aid process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7648051-ad-council-college-access/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
The largest candy-consumption night of the year is right around the corner. More than 80 percent of parents say their kids will participate in a Halloween celebration (2), and when asked about concerns related to Halloween, more than two-thirds of parents say they are worried about their children’s teeth, according to a recent Ad Council survey (1). However, three out of four parents report that their kids sometimes or frequently forget to brush their teeth on a daily basis. With cavities being a top concern, the Kids’ Healthy Mouths campaign is celebrating National Brush Day® on Sunday, November 1, the day after Halloween, to emphasize the importance of brushing for two minutes, twice a day, every day.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7676151-kids-healthy-mouths-ad-council-brush-day/
(1), (2) The Ad Council’s survey was conducted by LightSpeed Research in September 2014. The nationally representative online survey included 600 parents with children 0-12.
Today, the award-winning Adoption from Foster Care campaign from the U.S. Department of Health and Human Services, AdoptUSKids and the Ad Council unveiled a new series of public service advertisements (PSAs) that aim to encourage the adoption of older youth from foster care.
Of the 415,000 children in the U.S. foster care system, 108,000 children under the age of 18 are currently waiting for adoptive families, according to the Adoption and Foster Care Analysis and Reporting System (AFCARS). Since the AdoptUSKids project began in 2002, 25,000 children who were once photo listed on adoptuskids.org are now with their adoptive families and nearly 38,000 families have registered to adopt through AdoptUSKids. 41 percent of the approximately 5,360 youth listed on the website are aged between 15 and 18 years old.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7673451-ad-council-national-adoption-campaign/
Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to announce the launch of a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action. For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism. The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7674151-ad-council-autism-speaks-psa-s-2015/
