The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
Knoodle, the enterprise social learning company, today announces a newly expanded set of capabilities that give companies more ways than ever to deploy collaborative learning and continuous knowledge sharing programs leveraging the Google Apps ecosystem.
Along with basic integrated user management and single sign-on through Google Apps, Knoodle provides additional built-in functionality for:
1. Importing presentations, images, audio and video from Google Docs and YouTube into Knoodle, providing direct access to content stored on Google and more seamless ways to build learning modules and courses on Knoodle.
2. Direct, one-click publishing of Knoodle presentations to Google Docs and YouTube, extending the reach to share Knoodle presentations privately throughout the organization or publicly across the world.
3. Access via the Chrome Web Store, providing additional reach and availability, as well as full native Chrome and Google Cloud Print support.
4. True end-to-end mobile learning capabilities with full functionality on Google Chromebooks and Android enabled devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55732-knoodle-fully-integrated-cloud-based-social-learning-platform
Lexmark performed well in 2011 in the midst of a challenging economic environment around the world. The company continued solid execution of its strategic initiatives throughout the year, focusing intently on bringing greater productivity to business customers through innovative technology and a rapidly growing software and managed print services (MPS) business. Lexmark was recently positioned a leader in MPS by leading IT market research and advisory firm IDC.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48230-lexmark-perceptive-software-quarterly-business-roundup
CARRERA, the international fashion eyewear brand rooted in the world of sports, launches this seasons’ campaign images, dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest.
Conceived and developed by the D’Adda, Lorenzini, Vigorelli, BBDO agency, the new campaign maintains its direct and forthright
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Lexmark International, Inc. (NYSE: LXK) announced today that its enterprise-class Print Release solution can be hosted in the cloud via a Software as a Service (SaaS) model. The hosted deployment allows IT administrators to scale their Lexmark Print Release solution quickly without the need to invest in new IT infrastructure, all while enabling comprehensive mobile printing capabilities across the fleet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48234/
Lexmark and Perceptive Software secured a number of notable customer wins, two of which are highlighted by Managed Print Services (MPS) agreements, a rapidly growing enterprise services segment for Lexmark. Lexmark continues to drive results for its MPS customers in the form of infrastructure optimization, workflow solutions and proactive management of printer fleets and supplies, ultimately reducing costs.
Perceptive Software’s customer wins included two deployments of its award-winning ImageNow Enterprise Content Management (ECM) solution to automate business processes and drive efficiency in the education and utility sectors.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48228/
On the heels of Lexmark’s 20-year anniversary, the company is continuing to evolve its hardware, solutions and services offerings to address expanding market opportunities to manage unstructured content for its customers.
Lexmark has made significant investments in its hardware capability with workflow-capable multifunction products (MFPs), as well as its solutions with Perceptive Software’s enterprise content management (ECM) software. Additionally, Lexmark is bringing greater control and visibility to customers’ printer fleets through a sophisticated Managed Print Services (MPS) offering, which is seeing rapid growth and currently outpacing the market.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48233/
After a bleak, drab winter, the time has come to revamp wardrobes with fashion-forward pieces that lend to a joyful summer, and among the hottest on-trend styles for the upcoming season is the print. To give moms and their babies the chance to stay stylish, Pampers has unveiled their newest diaper line — Pampers Limited Edition Prints. These summer diaper offerings combine utility and aesthetics, so little ones can feel just as fashionable as they are comfortable in their biggest wardrobe staple, their diaper!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pampers/50032/
Today the Los Angeles County Department of Public Health launched a multimedia public education campaign urging parents and caretakers to get their whole family vaccinated. The campaign, called “Stay Healthy. Vaccinate.,” uses print, television and radio spots, and will provide interactive content and information through Facebook and YouTube. The campaign also features its own website: www.vaccinateLA.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vaccinateLA/49873/
If you write, work as a photographer, print or work in the publishing industry in any way you probably have one specific wish: large circulation with minor costs. The product should reach the right target group, overproduction and senseless shipping should be avoided – everything unnecessary is just a burden for the budget. If the aim is not to be published in a magazine then you should pay the trade fair digi:media in Düsseldorf a visit. The trade fair for digital supported publications was a great success at its debut.
Large offset rollers and type cases are sometimes no longer part of the inventory of even the largest newspaper printing plants. Through the constant increasing possibilities digital printing has revolutionized the printing industry, which was declared dead a few years ago. But only newspaper, only print - a publishing house cannot be structured this one-sided in today’s world. At least one iPhone app or additional internet supplemental offering has to be provided. And even book printing offices have to admit: digital intervention in a centuries-old process present amazing opportunities.
