Non-profit Enroll America, the nation’s largest health care enrollment coalition, is working with the Ad Council to encourage women to sign up for health insurance under the Affordable Care Act during the next open enrollment period, which runs from November 15, 2014 through February 15, 2015.
To raise awareness, Enroll America is working with the Ad Council to continue its successful “Take Care, People” integrated public service advertising (PSA) campaign encouraging the uninsured, particularly women, to enroll. According to the U.S. Department of Labor, women make 80% of the health care decisions for their families. Women are also 47% more likely than their male counterparts to share information about health care with their friends, family and community. Lack of awareness is a critical issue among women, however, with 79% of those in the Enroll America study saying they do not know enough about the new law.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7368551-enroll-america-ad-council-second-affordable-care-act-open-enrollment-period-begins/
Every organ donor has the potential to save eight lives, which is the foundation of the new public awareness campaign from the Center for Organ Recovery & Education (CORE). Using multiple channels such as outdoor, television, print and radio advertising, transit wraps, a brand new website and social media, CORE is encouraging individuals to “LiVE: 8” and end the wait by signing up to become an organ and tissue donor.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253051-center-for-organ-recovery-and-education-launches-live-8/
Lucky Charms™ cereal is launching its second annual #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness. The magically delicious cereal brand is encouraging fans everywhere to share why they are #LuckyToBe.
“We are honoring everything that makes each of us special and adds color to our world — just like the marshmallow charms in our cereal,” said Michael Lenahan, associate marketing manager for Lucky Charms. “We are celebrating everyone who is proud to live life on their own terms and love every second of it.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign
Entering its 10th year of providing gout education, the Gout & Uric Acid Education Society (GUAES) is amplifying its efforts on May 22 – National Gout Awareness Day – and encouraging gout sufferers to seek immediate and ongoing treatment. Information and resources are available to both the general public and medical professionals through the organization’s new website, found at GoutEducation.org.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7134051-gout-and-uric-acid-education-society-national-gout-awareness-day
Marriott International Inc., (NASDAQ: MAR) is encouraging travelers and shareholders to “Find their World” through the company’s interactive 2013 Annual Report. Designed with modern social media platforms as inspiration, the interactive report uses captivating images of some of Marriott’s hotels in more than 70 countries across the globe to guide readers through the company’s major achievements and innovations of 2013, including mobile check-in, the announcement of Moxy® hotels and the acquisition of African hotel chain Protea.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7107851-marriott-international-find-your-world-interactive-2013-annual-report
In response to the devastation wrought by Typhoon Haiyan in the Philippines, the Ad Council joined the Administrator of the U.S. Agency for International Development (USAID), Dr. Rajiv Shah, and the Center for International Disaster Information (CIDI) to launch a series of television, radio, print and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit PhilippinesRelief.AdCouncil.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the typhoon.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64502-ad-council-usaid-cidi-encourage-support-typhoon-relief-philippines
With September marking the kickoff of the pro-football season and National Prostate Cancer Awareness Month, the Urology Care Foundation and the National Football League (NFL) teamed up to release a new Public Service Announcement (PSA) focused on educating men about prostate cancer and encouraging them to join the Know Your Stats® campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63352-nfl-and-urology-care-foundation-national-prostate-cancer-awareness-month
Today, AARP launched an e-card campaign aimed at moms with adult children, offering a unique way to encourage young adults to purchase health insurance. Recognizing that 8.6 million young adults age 26-34 are uninsured, AARP is encouraging their moms – many of whom are our members – to remind their kids to sign up for insurance as required by the Affordable Care Act.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63237-aarp-e-card-campaign-young-adults-mom-means-it-get-health-insurance
After 15 years of gym sessions, relentless training and high pressure competitions, 6-times Olympic Champion and 11-times World Champion Sir Chris Hoy can finally kick back and enjoy cycling just for the fun of it.
To celebrate, he’s teaming up with the UK’s leading specialist bike shop Evans Cycles to create “Hoy’s Summer of Riding”. Together they are connecting people from up and down the UK, encouraging them to share their experiences of riding their bikes in the summer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62392-evans-cycles-chris-hoy-summer-of-riding
In response to the devastation wrought by the tornadoes on Monday, the Ad Council and the United Way of Central Oklahoma launched today a series of television and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit unitedwayokc.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the tornadoes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61862-ad-council-launches-new-psa-s-to-benefit-oklahoma-tornado-relief-efforts
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Two new fragrances, MMM, Bacon! and Movie Night™, join Man Town™, First Down™ and Riding Mower™. The collection, launched last year to tremendous response, was created uniquely for men to be enjoyed in their “man town,” whether that is the den, the basement or even the garage. These limited edition fragrances will be available for purchase starting in May at more than 557 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the arrival of the collection, Yankee Candle is simultaneously launching a series of social media contests, offering consumers the chance to win samples of the Man Candles II collection. The brand is also encouraging fans to share their excitement on Facebook and Twitter by using the hashtag #MMMBacon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61623-yankee-candle-man-candles-ii-collection
The National Automobile Dealers Association (NADA) and the Environmental Protection Agency (EPA) have partnered to help new-car dealers reduce their energy consumption through the Energy Star program.
As part of this effort, NADA and EPA are encouraging dealerships to complete a brief survey that will give the agency a benchmark to better compare the energy usage of dealerships across the country and allow certification of those dealerships that perform well. The survey (www.nada.org/energystar) asks dealers to share their yearly utility bills, square footage—inside and out—and different types of equipment used at the dealership.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53463-nada-launches-energy-ally-program-to-help-dealerships-reduce-energy-use
