The banana is transported by plane, eggs by refrigerated trucks and yogurt can be found in open fridges, so to speak – the bottom line: In order to maintain a certain standard in a supermarket you are forced to use a lot of energy. An increasing number of supermarket owners have recognized responsibility and have started saving energy. For example, the Swiss cooperative Coop has set itself the goal of having all of their supermarkets being carbon-neutral by the year 2023.
Nearly one out of every three American children is clinically overweight or obese. The health and well-being of future generations is undeniably at risk. And yet the fastest-growing fitness club chain in the world is about to launch a nationwide campaign featuring TV commercials and full-page ads in USA Today and People magazine which declare “There is no childhood obesity epidemic.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anytimefitness/45925/
The American Civil Liberties Union today released a new video condemning the U.S. government practice of issuing death sentences without due process as part of its targeted killing policy. “Targeted Killing” is being released to coincide with the filing today of an unprecedented lawsuit by the ACLU and the Center for Constitutional Rights (CCR) challenging the government's asserted authority to use lethal force against U.S. citizens located far from any battlefield without judicial process, and without disclosing the standards it uses to target individuals for death.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aclu/39479/
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Singing sensation Justin Bieber is speaking out as a huge fan – and has just been named a spokesperson – of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign.
For more information, go to http://www.multivu.com/players/English/45556-Justin-Bieber-Proactiv-Spokesperson/
Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, JCPenney and five-time Olympic Medalist and World Champion Nastia Liukin, joined forces in New York City this past Saturday to debut an all new collection of clothing for girls called Supergirl by Nastia. The event is part of a five-market tour, visiting JCPenney stores around the country. As part of the tour, Nastia is providing young girls motivational advice on achieving their goals, feeling confident and being smart, strong and empowered—being a Supergirl. Liukin also introduced the new fun, affordable lifestyle collection, which is available exclusively at JCPenney stores nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/supergirltour/45305/
http://bit.ly/SteveTheRobot Meet Steve the Robot. Steve is sad because he is made up of old technology. He is being replaced by the shiny new high definition technology of the i-Can Easy HD Freeview box. Steve is sad to be replaced by HD, but glad that he can enjoy his retirement watching more free-to-air channels, as well as the potential to add premium sport or movie channels.
Steve also hopes that if he tries really hard, one day he too could be as popular as the i-Can Easy HD. http://bit.ly/SteveTheRobot
The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention. The PSAs and DVD are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44925/
School's out for summer and teens from Erie Insurance’s Lookin' Out program have a message for their peers: don't text and drive. That's the warning being issued to teen drivers in a public service announcement produced in partnership with Erie Insurance to encourage young drivers to drive safely.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/erieinsurance/44490/
It is already one of the most spectacular buildings of the modern era. Seen from
an architectural viewpoint as well as it being a concert hall, the Elbphilharmonic
Hall in Hamburg will be redefining standards.
Many farmers claim that their cows produce more milk if they are allowed to listen to classical music. British scientists have found evidence confirming that theory. Their trials show that cows are particularly partial to Beethoven and REM. Now the Dortmund Concert Hall is helping 180 cows in the town of Burscheid to enjoy particularly exquisite music. The dairy cattle on the farm Thomashof are being treated to the highlights of the 2010/2011 season. Concert audiences can even taste the result in the form of �Dortmund 2010/2011 Season Concert Milk�.
