Today, appliance manufacturer Maytag® launched an integrated marketing campaign introducing the new face of the brand, the Maytag Man. A transformation of the widely known and iconic Maytag Repairman, the Maytag Man now has a brand new role as the machine. He will greet America as a Maytag® appliance, the human embodiment of the brand’s core values of reliability, durability and power.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64894-maytag-transforms-brand-icon-maytag-man-debuts-maytag-manthem
Once again, Hamilton Watch is on the wrist of an action hero when every second counts in the Paramount Pictures film “Jack Ryan: Shadow Recruit.” In the film, the brand presents the Khaki Titanium and the Khaki Flight Timer, two iconic timepieces made with Swiss precision and American spirit. Hamilton has partnered with Paramount Pictures to promote the global theatrical release of the film, which opens worldwide January 2014.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64180-hamilton-watch-returns-to-big-screen-jack-ryan
Market-leading food company Engro Foods in Pakistan recently relaunched its flagship milk brand Olper’s in Ecolean’s lightweight packaging. The unique shape and large printing surface of Ecolean’s 250 ml Aseptic package will make Olper’s brand stand out on store shelves in a category dominated by traditional carton packaging.
Earlier this year, market leader Engro Foods rebranded Olper’s to further differentiate it from other brands in conventional packaging. Ecolean’s lightweight package offers easy tear-off, pouring and handling, making the new Olper’s 250 ml an obvious choice for all modern consumers. Furthermore, the package can be used in microwave ovens, which is perfect in a country with a strong tea drinking tradition.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64162-olpers-milk-launched-in-ecolean-package
Just in time for the holiday gift-giving season, the Ram Truck brand is launching a new photography book with National Geographic titled, “The Farmer in All of Us: An American Portrait.” The book is available for purchase now for $45 at www.ramtrucks.com/outfitter and will be in retail stores beginning late spring 2014.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64038-ram-truck-national-geographic-year-of-the-farmer-book-photography
CHI & Partners announce the launch of ‘Swarm’, the second project in the Lexus ‘Amazing in Motion’ global brand campaign series.
‘Swarm’ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. ‘Swarm’ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result is a playful story of quads exploring the city at night while we sleep.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64149-lexus-launches-swarm-amazing-in-motion
UBM Tech makes its biggest move yet towards reinventing technology media with the announcement of a new community-driven InformationWeek. Combining the brand’s world renowned content, over 200 new expert contributors, fresh content-sharing tools, and a proven, editorially-facilitated engagement platform, the iconic 34-year old media brand is unlocking the ability for its community members – senior IT professionals – to digitally connect around the most pressing market issues they face. Users will be able to freely share ideas, gather peer feedback, and ultimately help shape the future of the technology market. Start engaging at InformationWeek.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/64283-informationweek
When it comes to frying up a feathered feast, there may be no better experts than bearded duckmen Si and Jase Robertson. As members of the Duck Commander family, they know how to be safe when frying a bird. That is why they have teamed up with insurer State Farm® to reinforce the importance of turkey fryer and cooking safety this holiday season with a brand-new video titled Hang on a Minute with Jase and Si Robertson.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/56918-state-farm-turkey-fryer-safety-si-and-jase-robertson-duck-dynasty
The 2014 model-year brand and category winners of the annual Best Resale Value Awards, recognizing vehicles for their projected retained value through the initial five-year ownership period, were announced today by Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. Both Toyota and Lexus earned top honors for best brand and best luxury brand, and each of those top brands had six segment winners from a total of 22 different segments. Honda earned three segment awards, while Chevrolet captured two segment awards and placed an impressive three vehicles in the overall top 10 list.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63131-kelley-blue-book-kbb-2014-best-resale-value-awards/
Post Foods’ Honey Bunches of Oats® announced today a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64320-post-foods-honey-bunches-of-oats-domino-saints-bunch-of-beats-sweepstakes
Nach dem bereits Anfang Oktober im Staat Washington ist jetzt der nächste Tesla diesmal in Mexico in Flammen aufgegangen. Wie ein Internet-Video dokumentiert, war das Fahrzeug vom Typ Model S zuvor bei einem schweren Unfall beschädigt worden. „Bereits Anfang des Monats hatte ja ein Tesla-Brand in den USA für Aufsehen gesorgt. Bei dem dortigen Unfall hatte ein Metallstück ein knapp acht Zentimeter langes Loch in die Armierung eines der 15 flüssigkeitsgekühlten Akkumodule des Model S gerissen und damit den Brand ausgelöst, der gelöscht werden konnte, noch bevor er die Fahrgastzelle erreichte. Aufgrund der politisch bedingten “Auszeit” vieler Behörden in den USA kam die Verkehrsbehörde NHTSA erst vor wenigen Tagen dazu, sich um den Brand im Staat Washington zu kümmern.
OfficeMax® Incorporated (NYSE: OMX), a leading provider of office supplies, technology and services, today announced it has launched WorkPro™, a commercial-grade, limited lifetime warranty private brand seating line available in-store, on-line and to its business customers.
The new WorkPro private brand seating line is specially developed for extended use of more than eight hours a day, with ergonomically designed, industry-rated features – all at OfficeMax value prices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55695-officemax-launches-new-workpro-seating-line
Amway North America today launched an online personalized health assessment to simplify the product selection process for consumers. The NUTRILITE® Supplement Recommender is an easy-to-use scientifically-based tool that identifies tailored options for supplementation.
The Supplement Recommender was developed by a Nutrilite team of research and clinical scientists based on the world's No. 1 selling vitamins and dietary supplements brand’s product portfolio.* It identifies health, lifestyle and behavior measures associated with nutrition and health outcomes to generate three primary individualized supplement recommendations and up to nine other product options for optimal health.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61025-amway-personalized-health-assessment-nutrilite-supplement-recommender
