J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48222/
Michelle Smith, renowned designer of the women’s fashion and accessories label, Milly, brings her sparkling and sophisticated style to Clinique’s newest spring collection – Pretty in Prints. Michelle has teamed up with Clinique to create a limited-edition makeup palette of essential eye, cheek and lip colours for Spring 2011. Exclusive to Clinique, the collection mixes rich browns with sweet pinks and is packaged in a sleek silver compact, adorned with a one-of-a-kind Milly print. The limited-edition Pretty in Prints compact is enclosed in a pouch designed by Michelle to showcase her signature Milly aesthetic.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/clinique/48614/
USING THE POWER OF TV TO DRIVE BUSINESS
We work with small and large companies to create branded entertainment that delivers. Our programming is as diverse as our clients but it\'s our objective that the programming we produce makes you feel good about your brand in the course of telling a compelling editorial story - and in a much more entertaining way than \
The DRIVE4COPD national public health initiative today announced that it is partnering with the Country Music Association (CMA) to launch the Tune Up For COPD Songwriting Competition, featuring country music stars Billy Ray Cyrus and Patty Loveless. The competition challenges Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD). Last year, Loveless wrote the campaign anthem, 'Drive,' in honor of her sister Dottie, who died of COPD when she was only 48 years old.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
WhatsWhat.me (Beta) -- a safe, secure, “kids-only” social network for “tweens” ages 7-13 -- launches today using patent-pending facial recognition technology, moderation and kid-friendly features to teach kids positive online behavior, Internet safety and related life skills (www.whatswhat.me). Compliant with the Children’s Online Privacy Protection Act (COPPA), WhatsWhat.me (Beta) provides an age-appropriate, “no-bullying allowed” community that requires parental permission to join. WhatsWhat.me (Beta) members can create profiles, interact with friends, join groups, play games, earn points and win prizes, in a fun kids’ social network that focuses on building skills while fostering appropriate online behavior. For parents, WhatsWhat.me (Beta) offers its online Parent Resource Center providing expert advice, news, Internet safety tips and information on cybersafety for children (www.whatswhat.me/parents).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/whatswhat/48109/
Hotels.com® introduces the “Clay Yourself” micro site, http://www.clayyourself.com, today for the public to create their own digital clay avatar and submit their custom image to the “Star in a hotels.com Commercial” contest. Through this fun, interactive micro site anyone can create a digital clay character that resembles their facial characteristics and captures their personality. Digital clay avatars may be shared through social media sites like Facebook, Twitter and e-mail.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hotels/48103/
The new BMW 5 Series Touring is an uncompromising synthesis of power, handling, versatility and elegant style, delivering an experience that suits business and pleasure in equal measure. The BMW 5 Series Touring has always existed to be the perfect estate car for a premium car buyer who wants it all. The dramatic styling and sloping rear roof line create an elegant silhouette, but function follows form as the latest Touring is even more practical. Clearly it is a package that has global appeal as since the first ever car was introduced in 1991, more than 670,000 have been sold.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bmwuk/46299/
Unforgettable Moments by ActionAid. For the children of Africa, it's the little things that matter. Experiencing rain for the first time, kicking a proper football, getting the chance to go to school -- these are all unforgettable moments. With ActionAid you can help create these unforgettable moments by sponsoring a child in Africa.
Sponsor a child in Africa with ActionAid and create unforgettable moments.
Create Unforgettable Moments with ActionAid here: http://www.actionaid.org.uk
Bird enthusiasts and aficionados seek to attract the unique birds of their region to their own backyards. The experts at Scotts know wild bird species living in, and migrating to different geographic regions have very specific nutritional needs. Based on this research, Scotts ornithologists and avian nutritionists developed Scotts® Songbird Selections® Regional Bird Blends.
To view Multimedia News Release, go to http://www.multivu.com/players/English/41660-Scotts-Songbird-Selections-Wild-Bird-Food/
The Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services company, today announced the publication of Executive Guidance 2011, the company’s year-end analysis of industry trends and corporate best practices designed to inform and support business planning. This year’s Executive Guidance focuses on “Intelligent Growth”—a long-term pattern of above-industry performance in both revenue growth and efficiency—and highlights four key management principles that are critical to achieving it. While most companies aspire to create this balance, currently less than 10 percent of global organizations are considered Intelligent Growth companies.
To view Mulimedia News Release, go to http://multivu.prnewswire.com/mnr/executiveboard/45060/
Amway today announced the launch of its new ARTISTRY® Reflective Beauty Trend Colour Collection created in collaboration with renowned makeup artist Frances Hathaway.
Drawing inspiration from the layered looks that graced the fall runways, Frances wanted to create a collection that provided this same versatility with colour. Two complete face palettes offer multi-dimensional shades that can be used to achieve a light veil of colour or layered for added texture and intensity. Blending romanticism with modern day sophistication, she expertly crafted six looks that reflect the nostalgic, yet glamorous beauty of the season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43320/
To kick-off the holiday season, OfficeMax® (NYSE: OMX), a leader in office products and services, announced today the return of its free holiday eGreeting site, ElfYourself.com, recognized as the most viral holiday website in history. Powered by JibJab.com, the leader in personalized online entertainment, ElfYourself.com will again delight millions of people around the world enabling them to create free personalized holiday eCards that transform themselves, family and friends into dancing elves. Users can share their holiday eCards via email or through social media such as Facebook, Twitter, blogs and more.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/47087/
