According to a survey released by the Ad Council today less than half (44%) of parents in the U.S. report that their child brushes their teeth twice a day or more. In time for back-to-school season, the Ad Council is joining The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, to debut Kids’ Healthy Mouths, their first joint national multimedia public service campaign designed to teach parents and caregivers, as well as children, about the importance of oral health and the simple ways in which they can help prevent oral disease. The English and Spanish-language public service ads are being distributed to media outlets nationwide today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57426-ad-council-kids-healthy-mouths-2min2x-oral-health
Fifteen-year-old Chengo Chewe from Lusaka, Zambia, has turned his life around through the Children International Youth Program. Raised in an extremely volatile community, he lost his father at a young age; few expected him to escape this terrible cycle of poverty and violence. Yet, in 2009, 12-year-old Chengo participated in the United Nations International Youth Day in New York City. Today, Chengo is in high school and plans to study political science in college. His biggest dream? Returning to the United Nations as a diplomat.
Chengo credits Children International for the positive track his life has taken. “I would like to say thank you to Children International for the opportunities they have given me, the opportunities that have opened in my life.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52276-children-international-impoverished-youth-learn-to-give-back
Uighur Tour and Travel Service Center is run by 5 old school colleagues from different parts of Xinjiang Uighur Autonomous Region, CHINA, Offering all local people and all of us have a unique understanding of the local life, cultures, customs and history of each ethnic group in our area and along the Silk Road.
With one third of American children overweight and 75 percent not getting enough daily exercise, Henkel, the company behind some of the nation’s leading brands, including Dial®, Purex®, Right Guard® and Soft Scrub®, is actively addressing this urgent health and fitness crisis facing our nation’s youth. In cooperation with Alliance for a Healthier Generation (AHG), Henkel today announced the launch of its annual Henkel Helps Get Kids Fit program in an effort to make a change and improve the quality of life of an entire generation. With schools facing budget cuts and limited resources across the country, the Henkel Helps Get Kids Fit program will award one deserving school with $25,000 to be used toward equipment and services to enhance their students’ health and fitness education.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57305-henkel-helps-get-kids-fit-alliance-for-a-healthier-generation
Walmart today announced the results of the “Walmart Class of 2012 Back-to-School Survey,” which revealed that 76 percent of moms with children in kindergarten to 12th grade consider back-to-school a time for a fresh start over Jan. 1 – in fact, nine out of ten moms make back-to-school “resolutions” in preparation for the year ahead. With 78 percent of moms planning to get organized this new school year, Walmart today launched Classrooms by Walmart, an online compilation of thousands of classroom supply lists representing schools in all 50 states plus Washington, D.C., making it easier for moms to get their back-to-school supplies online and in Walmart stores.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57202-walmart-back-to-school-survey-online-supply-list-classrooms-moms
How do you keep your family healthy? Brooklyn, N.Y. mom Barbie Rodriguez encourages her family to drink water. Last year, she joined the Nestlé® Pure Life® Hydration Movement and pledged to swap one sugared beverage a day with water for a year. Life as a mom with eight active kids can get hectic, and keeping them healthy needs to stay top-of-mind. Inspired by her commitment, Nestlé Pure Life surprised Barbie’s family with a year’s supply of bottled water and made an extra donation of bottled water to her daughter’s after-school drama class to help inspire others in her community.
To view Multimedia News Release, go to https://www.multivu.com/mnr/56523-nestle-pure-life-hydration-movement-drink-water
Tyler Yu asked Charlie Hitchcock to meet him after school, and Charlie assumed it was for a fight. But when it turns out Ty just needs help solving a magical mystery at the Abracadabra Hotel, an unlikely friendship is formed. Find out more here, http://bit.ly/xTpzxP Juvenile fiction
The College Board today kicked off a nationwide movement to make education a more prominent issue in the 2012 presidential campaign. The effort calls upon the major candidates to discuss and debate their plans for reform amid an alarming decline in the state of American education. The College Board launched the campaign on the National Mall with a compelling public installation of 857 school desks, representing the 857 students who drop out of American schools every hour of every school day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52371-college-board-don-t-forget-ed-education-campaign-presidential-election
Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
Red Hawk Elementary’s Red Hawk Movement, Erie, Colo. – Movement and exercise are more than activities at Red Hawk Elementary, they are foundational elements of the school culture. As a new public school in the St. Vrain Valley School District located outside of Denver, Red Hawk built physical activity into the plan from day one. Using a rotating daily “movement calendar,” students gain 40 minutes of moderate to vigorous physical activity on a daily basis, in addition to scheduled PE class and recess. These structured routines are taught by the professional PE staff outdoors or in the gym, and can be repeated in the classroom with student leaders taking charge. Strategically placed 20-minute blocks occur once in the morning to increase energy and attentiveness at the start of the day, and once in the afternoon immediately before math and science, the most challenging academic subjects. Favorite activities include the ‘Red Hawk Walk,’ in which students power-walk along designated routes throughout the building, as well as in-class cardio and dance breaks. Each Friday the week ends with “All-School Movement,” when all 460 students, faculty and staff head outside to participate in a coordinated fitness routine set to popular music.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
