As part of its fresh-from-the-farm video and recipe series, “California Grown” is releasing a new video featuring Cecchini & Cecchini Farms of Brentwood, Calif., the only remaining asparagus farmer in Contra Costa County.
The video series, which highlights California farmers and the real stories behind some of California’s favorite agricultural products, was started last year as part of an ongoing effort to connect consumers to the people and families that produce the locally grown foods they enjoy.
In the newest video, Barbara Cecchini shares what she loves about farming in California, how her family got involved in their farming operation, what sets their asparagus apart from products grown in other regions, and why she feels it’s important to buy California-grown products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55964-california-grown-asparagus-farmer-cecchini-farms-contra-costa-county
Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails.
Standing up for the consumer’s right to get what was ordered and to protect the quality of cocktails, family-owned Bacardi took legal action against some New York bars and restaurants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53406-bacardi-150-anniversary-celebrates-75th-anniv-cocktail-case-consumer-right
Drivers count on their vehicles to get them to their destinations safely, but how well a vehicle runs depends on how much effort motorists put into protecting their investment in their cars.
According to the National Car Care Council, about 70 percent of vehicles on the road are in need of some repair. And a recent article from StockMarketsReview.com revealed that 40 percent of consumers involved in repair decisions are postponing car maintenance or repair on their primary vehicle.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55025-autozone-protect-your-investment
GREY GOOSE®, the World’s Best Tasting Vodka, announces the launch of its first new flavor in five years, GREY GOOSE Cherry Noir. GREY GOOSE Cherry Noir is a masterful blend of GREY GOOSE Vodka and the finest cherries including rare black cherries handpicked in French Basque Country.
GREY GOOSE Cherry Noir Flavored Vodka has already caught the attention of celebrities and influencers from a series of exclusive previews throughout the 2012 Hollywood awards season. After sampling at marquee events surrounding such milestones as the E! Entertainment backstage lounge at the 69th Annual Golden Globes, the Sundance Film Festival, The GRAMMY Awards, NBA All-Star weekend and The Oscars, GREY GOOSE Cherry Noir Flavored Vodka is now available nationwide to consumers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55587-grey-goose-cherry-noir-flavored-vodka
According to Genworth’s (NYSE: GNW) 2012 Cost of Care Survey, the cost to receive care in the home remained unchanged from 2011 to 2012 and home care costs have also risen less dramatically over the past five years than for other types of long term care services.
“Overwhelmingly, Americans prefer to receive long term care in the home and the relatively muted increase in home care costs over the past few years can be viewed as a positive for consumers,” said Steve Zabel, senior vice president of Long Term Care at Genworth. “Consumer demand for home care services has led to a proliferation of home care services providers and more choice for consumers. This competition has kept home care costs relatively stable, especially when compared to the cost of care in a nursing home or assisted living facility.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54344-genworth-financial-2012-cost-of-care-survey-long-term-care
Honda unveiled the 2013 Crosstour Concept today at the New York International Auto Show (NYIAS), providing the first official glimpse of a more capable looking exterior styling direction for the luxurious mid-size CUV. Set to go on sale this fall, the Crosstour’s defined lines will resonate more clearly with the active consumers that form the largest portion of the premium crossover segment. The 2013 Crosstour V-6 will feature improved fuel economy thanks to its new 6-speed automatic transmission, while both four-cylinder and V-6 versions will benefit from a host of safety and visibility upgrades.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/honda/54312/
Cities all over Europe will be invited to embrace electric driving and encourage their communities to support Nissan’s campaign – ‘The Big Turn On’ – in a bid to win 30 quick chargers from Nissan.
The quick chargers are part of a wider initiative from Nissan to get one million consumers switched onto electric driving, in just 100 days. The basis of ‘The Big Turn On’ campaign is to engage the public and support their cities’ bid to win a new electric driving infrastructure from Nissan.
These chargers improve the speed of charging electric cars and help improve the infrastructure for a new zero-emissions future. A quick charger, which complies with the international CHAdeMO standard, can recharge an empty battery to 80 per cent capacity in just 30 minutes, as opposed to the standard charger type, which takes approximately eight hours.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nissan/53798/
To meet consumers\' highly diverse needs with regards to the beauty of their hair, L\'Oreal announced today the inauguration of its Global Hair Research Centre located in Paris Saint-Ouen. The Centre\'s Research & Innovation programmes (R&I) is exclusively dedicated to the haircare profession which includes hair colouring, hair care (shampoos, conditioners), styling, (sprays, gels, waxes) and perms, smoothing or straightening.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/lorealhairresearch/53789
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
California Raisin growers today announced the “Let’s Keep It Real” educational campaign and www.LetsKeepItReal.com website.
The new initiative is designed to offer consumers educational information to help make healthy food choices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54921-california-raisins-new-site-lets-keep-it-real-healthy-snacking-challenge
U.S. insurance consumers want their insurers to offer more personalized service and reward customer loyalty, according to Ernst & Young’s Global Consumer Insurance Survey 2012. The survey also finds that consumers of life/annuity and property/casualty policies are willing to buy multiple products from the same carrier if they are tailored to meet their individual needs, and that Millennials believe the strength and health of an insurer’s brand is more important than the price of the insurance product.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54774-ernst-young-global-consumer-insurance-survey-2012
Alcatel-Lucent (Euronext Paris and NYSE: ALU) has today launched an extended portfolio of software and services designed to improve the experience that consumers have with their smartphones, tablets and other connected devices.
When consumers buy a new device or service they expect everything will work right from the start and any glitch will be quickly resolved. The expectation is that the focus is on the customer – not just the network.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54399-alcatel-lucent-motive-customer-experience-support-solution
