The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
PR Newswire Stockholm Holds Seminar on the Emerging Social Media Landscape.
PR Newswire, the global leader in content and news distribution, recently held a two day event themed around ‘Emerging Media Today and Tomorrow’ hosted by Michael Pranikoff, Global Director of Emerging Media.
The communications landscape is constantly evolving and as a result the way you communicate and engage with your target audience needs to be continually reevaluated.
Both journalists and consumers have changed their media consumption patterns and as more and more content is uploaded every day it becomes increasingly harder to get your message out there and engage with your target audiences.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/prnewswire/52142/
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
Carol Baldwin-Moody of Wilmington Trust describes the challenges that are present in her line of work as senior vice president and chief risk officer. There is a strong legal backing to every major issue in today’s society. Baldwin-Moody has come across several scenarios that aren’t covered by the dated constitutional law in effect today. In past years, a risk officer was thought to be a management concept that would be useful, but not worth the investment. Lately, a risk officer career has become an indispensible resource in the corporate world.
The law plays an important role in every aspect of our lives. Even something that seems simple, like the ability to send a text message and donate money to a charitable organization, requires contract law to come into play. If a career as a compliance officer is of interest to you, an online legal studies degree from Kaplan University could be the first step in working toward that goal.* A legal studies degree allows students the unique opportunity to grow into a field that is constantly changing and evolving.
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
“Social media, the first amendment, privacy; the law is so far behind in that trend. Blogs and all of that, that is a constant challenge for me today because everybody wants to talk the way they want to talk and in my job, I’m required to actually surveil peoples’ e-mails; I’m required by law. I look for certain words; well, that was ok when people used words. Now when they use ‘r u,’ I can’t surveil that. The privacy issue with kids and MySpace, that whole area of law, think about it; constitutional law was what we learned. There’s nothing in constitutional law that we learned 30 years ago, so if you’re into that, there’s going to be a lot of time. We need that because it’s evolutionary.
Globalization—if you think about what happened in the financial markets, the meltdown, it’s because there’s so much connection and therefore there are a lot of things going on in that arena where every country’s financial rules, they’re looking at them and comparing them. That’s another area- comparative law. Comparative law when it comes to the environment and financial services; those are two big things.
Health—the whole health debate; you may be thinking just about the politics but there’s a lot of law behind that. HIPA, all those rights, and think about the things they’re talking about from a political perspective—there’s a lot of law behind that.
Those are just three areas that are not only specific in terms of thinking outside of the box, but they actually go back to a lot of the fundamentals that are part of the law. Those are just three; that social media one, I don’t even want to tackle that one; I’m assigning that to my kids. Just think about it—it’s out there before anything has been screened. You think about the things that go on—it’s called the social media. There used to be the 6 o’clock news; there’s the 24 hour news, there’s the instant news now.
I think some of it’s great, I think some of the positive things about the technology, I just learned this, the fact that you could text five digits on your phone and the money was in Haiti instantly. But, a lot of people don’t realize how much legal work was behind the contractual agreement between the phone companies. There was a lot of legal work that was done in order for that to happen but yet young people, my daughter was one of them, it’s like, ‘ok mom,’ and then I start thinking; well I know what really happened. They had to get into a contract about that, but those are the kinds of things that at the end you see the result is phenomenal. Think about that 20 years ago—could not have happened.”
If you think that fall signals the end of heartworm season, think again. The American Heartworm Society (AHS) cautions the pet-owning public that heartworm disease is not solely a summer threat.
To help pet owners spread the word that heartworm is a year-round problem, as well as one of the most common diseases in pets, AHS created a video message that pet owners can forward to their friends. The “Is Your Pet Protected?” video emphasizes that this deadly disease is easy to prevent—but knowledge is needed to help all pet owners understand the importance of year-round protection and the importance of prevention.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52009-american-heartworm-society-urges-year-round-pet-protection
The American Le Mans Series reports it reduced its petroleum usage by nearly 50 percent in its most recent race.
Series president Scott Atherton delivered the message today to journalists and government officials in Washington at the National Press Club. “Ten days ago at Road America, renewable fuel use by our race cars reduced petroleum consumption by 48 percent compared to traditional all-petroleum racing fuel,” Atherton said. “According to the Department of Energy, if such a result was translated to the U.S. vehicle fleet, the nation could decrease imported oil dependency by half, saving $175 billion every year inside our economy.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51926-american-le-mans-series-tequila-patron-reducing-petroleum-usage
Anvil Knitwear is a proud sponsor of Farm Aid 2011 whose mission is to build a vibrant family farm-centered system of agriculture in America. The concert will feature six exclusive Farm Aid designs on Anvil Knitwear t-shirts featuring Texas cotton from organic and transitional growers.
This year’s concert in Kansas City, Kan., at LIVESTRONG Sporting Park on Aug. 13 will feature Farm Aid t-shirts with Anvil’s Shirt Scan™ technology that allows concertgoers to view exclusive Farm Aid content, including documentary footage of Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51756-anvil-knitwear-sponsor-and-official-t-shirt-supplier-farm-aid-concert
“The smallest moments can have the biggest impact on a child’s life. Take time to be a dad today.” That’s the campaign message of new public service advertisements (PSAs) launching today nationwide in recognition of Father’s Day. According to the U.S. Census Bureau, an estimated 24 million children (34%) in the U.S. live apart from their fathers. The PSA campaign is an effort between the U.S. Department of Health and Human Services’ (HHS) Administration for Children and Families, Office of Family Assistance and the Ad Council to show fathers the unique and irreplaceable role they play in their children’s lives.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50580/
Denise Moon uses an 1800’s setting and a coming of age theme, as she takes a boy named Michael and the reader through a process of transformation. Guided by the wisdom of Merlin the magician, the actual process of how we all can create our reality with our thoughts is revealed in a most extraordinary way. Learn about the book here, http://bit.ly/iC46UI Learn about this author here, www.denisemoon.com FICTION, Fairy Tales, Folklore, Mythology
Roland Corporation U.S. and Girl Scouts of the USA have announced a Chicago stop on Saturday, May 14 and a New York City stop on May 21st, in conjunction with the national tour of the new Girl Scouts Rock! Initiative, which includes workshops designed to inspire and empower girls through music.
Girl Scouts Rock! Powered by Roland will reach thousands of Girl Scouts and their parents across the country, delivering the message that you can have a “Better Life with Music.” The fun, interactive curriculum co-developed by Roland and Girl Scouts of the USA gets girls pumped up about making music and music education. Girl Scouts Rock! is designed to provide girls ages 8-14 with a hands-on experience playing popular music, an opportunity fewer girls are receiving due to school music budget cuts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/girlscoutsrock/46002/
During a round of Truth or Dare, Abby Miller confesses her crush on Jake Chilson to her friends. That night, she gets a creepy text message warning her to stay away from Jake. It may have been sent by a jealous classmate or, as Abby begins to suspect, a ghost. Learn more about this and the other You’re Invited to a Creepover books here, www.CreepoverBooks.com Tween girls, ages 8-12
A little extra planning can lead to a lot of outdoor fun for busy families. That’s the message behind “The Mom on the Run Loves Lance” campaign launched by Lance® Sandwich Crackers in partnership with The Mom on the Run lifestyle expert, Colleen Burns. The goal of the program, which runs through June, is to provide families with tips to make the most of spending time together outdoors this spring.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/momslovelance/49830/
