Clayton, one of America’s largest homebuilders, announced the launch of a customer-driven ‘Clayton Built™ Storytelling’ initiative. The video series reinforces the national homebuilder’s purpose of opening doors to a better life, one home a time, through the eyes of manufactured and modular homeowners across America. The goal of the series is to tell the before and after stories of real customers who purchased Clayton Built™ homes.
The first video in the series tells the story of long-time spouses, Lucille and Lee Allen, as they reflect on the past 10 years of living in a Clayton Built™ home. The couple recounts this pivotal point in their lives and the excitement they experienced as their new home was delivered. They marvel as the home is built in steps by trained craftsmen and assembled in two sections at the final home site.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716451-clayton-homes-storytelling-campaign/
General Mills announces its 150th birthday today with plans for a year-long celebration. To celebrate its impact on a century and a half of food around the world, General Mills will share and highlight nostalgic food memorabilia from its historical archives. And honoring its journey of developing leading brands, life-changing inventions and cultural icons, General Mills is pledging “a future of continued innovation – and striving to help make its communities and the world a better place.”
“Ours is a rich history,” said Ken Powell, chairman and chief executive of General Mills. “Morning, noon and night, for 150 years, General Mills has served the world by making food people love. Today we proudly bring quality foods and leading brands to people in 130 countries around the world – and we’re especially excited about all we will do in our next 150 years.”
To view the multimedia release go to: http://www.multivu.com/players/English/7728051-general-mills-150-th-birthday/
From finding a date to your boss’ dinner party to being more brilliant at the office, there’s one thing that makes it all easier: a fake British accent. That’s why, on the heels of its new “British Businessman” digital spot launch, belVita Breakfast Biscuits is providing nutritious steady energy all morning long to help people everywhere adopt a fake British accent so they can get ahead in life.
After watching belVita’s new short-form video featuring Brad, the quintessential role model for accent faking at the office, those looking to put extra pep in their step can listen to the brand’s just-released self-guided audio tape series, “Learn to Speak Fake British and Get Ahead in Life,” at LearnToSpeakFakeBritish.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/7727651-belvita-learn-to-speak-fake-british/
Snacks, the proverbial middle child of the food world, are finally getting the recognition they deserve. Last night, TV host Andy Cohen, a foodie in his own right, joined fellow food aficionados to launch Snack Week, a week-long celebration of snacking and the launch pad for the new Hillshire® Snacking brand of premium snacks.
Snack Week kicked off with a VIP launch event, co-hosted by Cohen and other culinary experts, including Chef Dale Talde of “Talde” restaurants, New York mixologist Julie Reiner and two top food bloggers. The event united the experts to help launch the Hillshire® Snacking brand and highlighted curated pairings and snack ideas using the products, all coming to life in a series of videos to be released during Snack Week.
“Being a foodie and living in a city with an amazing food culture has elevated my snacking game,” said Cohen. “I’ve spent enough time around food and the culinary world to know when I spot a trend. The Hillshire® Snacking brand is a game-changer,” Cohen said.
To view the multimedia release go to:
http://www.multivu.com/players/English/7744951-hillshire-taps-cohen-for-snack-launch/
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting it. Stella Artois has again partnered with Water.org to drive awareness of the global water crisis, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.
The “Buy a Lady a Drink” campaign was first launched in 2015 to utilize Stella Artois’ global footprint to help positively impact this important issue. Last year the campaign focused on women’s long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Water.org Co-Founder Matt Damon. “Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7733451-stella-artois-partners-with-water-org/
Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
Volvo Cars has chosen the North American International Auto Show (NAIAS) in Detroit to launch its new signature premium sedan, the S90, underscoring its long term commitment to the U.S. market and providing a clear sign of its confidence in continued sales growth in the coming year.
Volvo sales in the U.S. increased 24.3 per cent in 2015, with an especially strong performance at the end of the year with sales rising 87 per cent in October, 90 per cent in November and 89.9 per cent in December, driven by continued strong sales of the XC60 crossover and the new XC90 SUV.
“There are strong indications that Volvo is back on track in the U.S.,” said Lex Kerssemakers, Senior Vice President of the Americas at Volvo Car Group. “We expect this strong sales momentum to continue in 2016, helped by the new S90.”
The launch of the S90 highlights the ambition of the Swedish car maker, following an $11bn investment and the recent breaking of ground in Charleston, South Carolina, where Volvo Cars will build its first American production facility, employing around 2,000 workers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7709951-kbb-naias-2016-detroit/
Pairing the endless possibilities of space exploration with the limitless opportunities of education, Texas Instruments (TI) (NASDAQ: TXN) and NASA are partnering to show students how science, technology, engineering and math (STEM) make feats like space exploration possible with mISSion imaginaTIon. The partnership and its programs aim to spur the imaginations of the next generation of scientists, engineers, explorers and innovators who are in today’s math and science classrooms.
Combining expertise, TI Education Technology and NASA have developed programs that promote STEM-focused lessons for students and teachers in middle and high school. Launching today, the mISSion imaginaTIon online quiz allows participants to see if they have what it takes for a year-long mission aboard the International Space Station. After discovering how ready they are to live in space, students can then put their STEM skills to the test with the mISSion imaginaTIon design challenge, which asks students to devise solutions to four space-related challenges.
“Imagination is the fuel that feeds progress and innovation,” said Peter Balyta, Ph.D., (@pbalyta), president of TI Education Technology. “Alongside NASA, we are excited to unleash student creativity as students explore how science, technology, engineering and math can solve future problems on earth, in space and beyond.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7418651-ti-nasa-mission-imagination/
HMR Weight Management Services (HMR), a subsidiary of Merck, has been named a No. 1 Best Fast Weight-Loss Diet in U.S. News & World Report’s Best Diets of 2016 rankings. This is the first year U.S. News has published the Best Fast Weight-Loss Diet category. HMR also held its position as the No. 2 Best Weight-Loss Diet in the annual rankings list for the second year in a row. HMR Programs focus on helping people lose weight quickly while teaching the healthy lifestyle skills needed for long-term weight management.
“HMR programs excel at providing the jump start many people need when beginning a healthier lifestyle program,” said Carol Addy, M.D. MMSc, Chief Medical Officer at HMR. “A common misconception is that losing weight quickly is not healthy, not sustainable, and will just lead to future weight re-gain. To the contrary, numerous clinical studies demonstrate that following a lifestyle change program which promotes fast initial weight loss can result in better long-term success.” Addy added, “On the HMR Program, people can lose weight without feeling hungry. Our programs achieve fast weight loss in a livable way by encouraging people to eat more and stay satisfied, which makes it easier to stick to the program in the short-term, and over the long haul.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7670751-hmr-program-named-best-weight-loss-diet/
Actresses Shay Mitchell and Nina Dobrev are giving back this holiday season by starring in a month-long global philanthropic advertising campaign powered by IPG Mediabrands in support of Free The Children’s WE Are Stronger Together campaign. With the purchase of a $10 Rafiki bracelet, handmade with love by women in Kenya, a gift of impact is unlocked – water, healthcare, school supplies, healthy meals – helping to break the cycle of poverty and create a brighter future for Free The Children partner communities in Kenya, India, Ecuador, Haiti, Sierra Leone, Tanzania, Nicaragua and rural China.
By wearing a Rafiki bracelet, available at we.org and select retail stores including Walgreens, PacSun and Nordstrom, North Americans have the opportunity to join Shay Mitchell and Nina Dobrev in making a statement that they are part of the WE movement – a generation who believes that together WE can change the world. Each Rafiki purchased has a unique code for consumers to enter online at trackyourimpact.com so they can track exactly in what Free The Children community a life-changing gift was given.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722251-free-the-children-we-are-stronger-together/
The Mohammed bin Rashid Al Maktoum Global Initiatives and the Bill & Melinda Gates Foundation today launched a global thought leadership platform to help frame and stimulate regional and global debate on vital development issues shaping the Middle East.
The “Middle East Exchange” will commission original articles from international experts including Nobel laureates, heads of state, academics and intellectuals. New articles will be published weekly in newspapers globally on a wide range of topics relevant to the region, from health and education to development and innovation.
UAE Minister of Cabinet Affairs His Excellency Mohammed Al Gergawi discussed the project at a meeting with Bill Gates, Co-Chair of the Bill & Melinda Gates Foundation, in Abu Dhabi on December 6. Speaking after the meeting, H.E. Al Gergawi said:
“The Middle East has spent too long in the global spotlight as a source of conflict and trouble. His Highness Sheikh Mohammed bin Rashid’s vision is for innovative and tangible solutions that benefit people’s lives on the ground. There is a huge appetite for practical ideas. The Middle East Exchange will be the number one global platform for positive voices and ideas for the Middle East.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7719851-mohammed-al-maktoum-global-initiatives/
