Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
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Five teams of Central Intercollegiate Athletic Association athletes hit the water and scaled walls as part of their training in April at the U.S. Navy SEALs’ Little Creek Naval Amphibious Base in Virginia Beach, Va.
Chowan University, St. Paul’s College, Bowie State University, St. Augustine’s College and Virginia State University players all got a taste of the rigors of training with the SEALs in a 12-foot-deep, Olympic-size pool and on the Naval Special Warfare Group 2 Confidence Course, a 17-station land obstacle course.
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Solta Medical, Inc. (Nasdaq: SLTM), the pioneer in fractional resurfacing and non-invasive skin tightening, is pleased to serve as a returning sponsor of the Fresh Express Classic™ at TPC Stonebrae. A Nationwide Tour™ event, the Fresh Express Classic will be held from Tuesday, April 12 through Sunday, April 17, at one of best new golf courses in the U.S., with breathtaking views of the San Francisco Bay. The tournament will include a series of on-site events for fans, including a pro-am led by Pro Football Hall of Fame member Jerry Rice to raise more than $250,000 for Bay Area charities. The event will be televised nationally on The Golf Channel.
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While many students spent the weeks and months leading up to spring break preparing for midterm exams, an ambitious group of students geared up for another important test. They are the 70 teams from 18 high schools and 31 universities across North America — including Canada, Mexico and the United States — participating in Shell Eco-marathon® Americas 2011. The test? To push the boundaries of fuel efficiency and see which team can go the farthest using the least amount of energy at Shell Eco-marathon Americas, taking place April 14-17, 2011 on the streets of downtown Houston.
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