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In honor of its 50-year legacy at the center of the Las Vegas Strip, the iconic Caesars Palace celebrated its golden anniversary with an opulent birthday pool party, featuring a five-tier cake, champagne toast and a 10 minute fireworks extravaganza hosted by award-winning chef Gordon Ramsay. The anniversary festivities continued on Saturday, Aug. 6 with a once in a lifetime gala headlined by world-renowned entertainers Tony Bennett, Jennifer Lopez, Howie Mandel, Wayne Newton, Donny & Marie Osmond, Matt Goss and The Righteous Brothers. Special Icon Awards were also presented to honorees that have helped shape Caesars Palace’s rich history, including Calvin Harris, Gordon Ramsay, Celine Dion, Elton John, Jerry Seinfeld and more. “During the past five decades, Caesars Palace has set the standard for the Las Vegas experience,” said Mark Frissora, President and CEO of Caesars Entertainment. “Tonight not only do we thank our great entertainers and world-renowned chefs but we say a special thank you to our customers, employees and community partners for helping to shape our rich history and our bright future.” To view the multimedia release go to:

Added: August 9, 2016, 7:12 pm

Runtime: 3m59s | Views: 107 | Comments: 0


VR (virtual reality) equipment and platform developer Dlodlo hosted a press conference on August 8 at the New York Marriott Marquis, launching its first consumer VR product Glass V1. The first wearable VR headset in the world to feature a real glass form design, Glass V1 can link with PC devices or the integrated terminal on Dlodlo’s self-developed external interface, D1. This solution breaks down the technology barrier of VR equipment’s high requirement for PC hardware and takes an important step in introducing VR equipment to the public. To view the multimedia release go to:

Added: August 9, 2016, 5:35 pm

Runtime: 0m50s | Views: 151 | Comments: 0

Rating: Not yet rated

Kiehl’s Since 1851, the New York-based purveyor of fine quality skin and hair care, continues its enduring support of HIV/AIDS charities with its seventh annual Kiehl’s LifeRide for amfAR, an 11-day charity motorcycle ride. On August 3rd, LifeRide commenced with contemporary artist José Parlá, in partnership with RxArt, with an unveiling of original work by Parlá at Incarnation Children’s Center (ICC). ICC is New York City’s only skilled nursing facility providing specialized care for youth living with HIV/AIDS. To view the multimedia release go to:
Tags // art  style  jose  parla  kiehl  skin  care  hair  hiv  aids  charity  multivu  7896051 

Added: August 8, 2016, 9:58 pm

Runtime: 1m0s | Views: 140 | Comments: 0

Rating: Not yet rated

On September 10, 2016, the nation’s leading reproductive health, rights, and justice organizations will host free music and cultural events that shine a light on the majority of Americans who support abortion rights and show how access to abortion benefits women, their families and ultimately, the country. All Access, a series of high-energy concerts, is bringing top musical and comedic talent to Cleveland with four other events taking place simultaneously in Atlanta, Chicago, Miami, and Philadelphia. From dance parties to slam poetry contests, thousands more will participate in more than 30 smaller events across the country to show that abortion rights supporters are visible, active, and willing to speak up. To view the multimedia release go to:

Added: August 8, 2016, 6:31 pm

Runtime: 1m45s | Views: 147 | Comments: 0

Rating: Not yet rated

Cision, a leading global media intelligence and communications solution provider and portfolio company of GTCR, announced that Kevin Akeroyd has been named global chief executive officer (CEO), effective today. Akeroyd succeeds Peter Granat, who established the company’s position as a global public relations and marketing cloud leader, and will transition to chairman of the Cision Board of Directors. Akeroyd has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Most recently he was general manager and senior vice president at Oracle Marketing Cloud where he orchestrated and executed the industry’s most prolific acquisition strategy, including Marketing Automation, Omni-Channel Campaign Management, Web Personalization, Content Marketing, DMP, Mobile Marketing, Data, and X-Device Orchestration. Under Akeroyd’s leadership, Oracle went from a non-entity to the #2 player in the entire industry in under three years, growing the business in 29 countries globally, and boasting the highest organic growth rate of all the major Marketing Cloud providers rate three years running. Integrating the solutions and the go-to-market, Akeroyd and Oracle created the Enterprise Marketing Platform category and have led it from the onset. To view the multimedia release go to:

Added: August 8, 2016, 5:28 pm

Runtime: 1m2s | Views: 146 | Comments: 0

Rating: Not yet rated

Global news distributor, PR Newswire, held its latest Meet the Media event with special guests from social news and entertainment giant BuzzFeed. Ailbhe Malone, Head of Life and Ryan Broderick, Deputy Global News Director, gave the audience an insight into how BuzzFeed UK selects content, the best way to pitch stories and how to build better relationships with journalists. Alongside their tips for PR and communications professionals, they also gave examples of the features that they have worked on and the types of story that catch their attention. Held at Two Temple Place, a neo-Gothic mansion set in the heart of London, attendees were also invited to ask Ailbhe and Ryan questions in a lively Q&A session, followed by food, drinks and networking with other guests. To view the multimedia release go to:

Added: August 4, 2016, 6:09 pm

Runtime: 2m20s | Views: 107 | Comments: 0

Rating: Not yet rated

Fifth Third Bank (NASDAQ: FITB) today announced a first-ever, company-wide initiative to deliver its Empower U financial literacy courses throughout its 10-state footprint. The Empower U initiative brings Fifth Third together with more than 60 local nonprofit organizations in outreach to nearly 3,000 individuals in the communities it serves. According to a recent study commissioned by Fifth Third, more than 40 percent of Americans feel they could benefit from professional advice about their day-to-day finances. Empower U, one of the Bank’s signature L.I.F.E. (Lives Improved through Financial Empowerment®) programs, is designed to do just that. To view the multimedia release go to:

Added: August 4, 2016, 5:09 pm

Runtime: 2m13s | Views: 101 | Comments: 0

Rating: Not yet rated

July Systems, industry leader in mobile experience and engagement cloud platforms, announced today the launch of Proximity MX - a Digital Customer Acquisition & Engagement Cloud for enterprises. Proximity MX digitally acquires, hyper targets and engages customers across multiple channels with contextual interactions at physical business locations while gathering actionable location insights. The Proximity MX cloud platform provides huge customer relationship management value by enabling companies to deliver rich customer experiences and gain actionable insights at their physical business locations. To view the multimedia release go to:

Added: August 3, 2016, 7:27 pm

Runtime: 1m7s | Views: 97 | Comments: 0

Rating: Not yet rated

Today, WebMD released Path to a Breakthrough, a five-part original video series developed in partnership with Robin Roberts and her independent production company, Rock’n Robin Productions. Through compelling patient stories and insights from medical experts, Path to a Breakthrough sheds light on how medical innovations, including Precision Medicine, Immunotherapy, and Biologics, are providing doctors with powerful new tools to treat disease, alleviate symptoms, and in some cases, reverse the course of debilitating illness. In this extraordinary new series, WebMD and Roberts share the stories of Cara, a 4-year-old girl who lost, then regained her ability to walk from the clues hidden in her genetic makeup; Trevor, a man diagnosed with stage IV Lymphoma in the prime of his life, and the doctor who helped him harness his own immune system for a nontoxic cancer treatment; Kevin, whose pain from dirt bike racing injuries was nothing compared to the excruciating pain of Rheumatoid Arthritis; Falisha, whose life-changing diagnosis of Multiple Sclerosis was alleviated by biologics; and Rebecca, whose debilitating Psoriasis led to blindness. To view the multimedia release go to:

Added: August 3, 2016, 4:13 pm

Runtime: 0m56s | Views: 247 | Comments: 0

Rating: Not yet rated

Roche (SIX: RO, ROG; OTCQX: RHHBY) launched its presence at the American Association for Clinical Chemistry (AACC) 2016 Clinical Lab Expo today by featuring several next-generation diagnostic testing platforms and a new virtual reality experience that gives attendees an “under the hood” look at a lab of the future and an innovative concept Roche calls the “Roche connected lab.” The virtual reality theater will enable attendees to view samples moving through a virtual lab equipped with various configurations of Roche automation, chemistry/immunoassay platforms and molecular diagnostics systems, as well as connections to third-party platforms. The actual Roche systems that are part of the connected lab concept will also be on display in the booth. To view the multimedia release go to:

Added: August 2, 2016, 7:37 pm

Runtime: 3m16s | Views: 118 | Comments: 0

Rating: Not yet rated

Tektronix, a leading worldwide provider of measurement solutions, today introduced the TBS2000, a next generation basic oscilloscope featuring the longest record length and largest display in its class for faster signal evaluation and troubleshooting. This latest addition to the Tektronix portfolio puts expanded capabilities, including the ability to use a wide range of Tektronix probes, into the hands of budget-constrained design engineers and educators. “Building on the success of the TDS2000 Series, the most widely used oscilloscope in the world, the new TBS2000 gives our customers a level of design insight previously not available in this class of instrument,” said Jeff Yost, director, Basic Oscilloscopes, Tektronix. “The new instrument also sets a new standard for usability with features like a large display for easy signal visualization and a comprehensive set of automatic waveform measurements that are coupled with graphical explanations to help engineers better understand their measurements.” To view the multimedia release go to:

Added: August 2, 2016, 5:23 pm

Runtime: 0m42s | Views: 81 | Comments: 0

Rating: Not yet rated

Today, Ricola, one of the most innovative manufacturers of herb cough drops in the world, announced that it has partnered with multi-award-winning, platinum selling recording artist Pentatonix to help ensure they are always prepared to put their best voice forward. Known for their breathtaking harmonies, unique arrangements and remarkable vocal percussion, the members of Pentatonix push their voices and throats to the max every day. “We connect with our fans through our natural voices,” says the group. “That’s why we always have Ricola herb drops around to stay in pitch perfect shape on and off the stage.” To view the multimedia release go to:

Added: August 2, 2016, 4:34 pm

Runtime: 1m57s | Views: 111 | Comments: 0

Rating: Not yet rated

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