With a rich history of working with Indian artisans and their traditional techniques to create unique and authentic products, Cost Plus World Market (worldmarket.com) is excited to announce the launch of its spring collection, Voyage Les Indiennes, a celebration of India’s craftsmanship. When World Market first began importing goods from around the world in the 1950s, the specialty retailer’s buyers traveled to India to introduce U.S. customers to beautiful handcrafted products including rugs, carved decorative pieces and ceramics.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54940-cost-plus-world-market-introduces-spring-voyage-les-indiennes-collection
We all know that the single greatest way to convert interest into sales is to build trust between your company and your customer. But establishing that trust can be more difficult than it initially seems. What are the best strategies to build trust and increase sales? There are a lot of different pieces to the trust puzzle, but most of them can be categorized into the following 3 main ideas: be authentic, be uncompromisingly scrupulous in how you deal with your customers, and take web security and the privacy of your customers seriously. http://youtu.be/QyyJlgGUbQI
Cuba was witness once again to the largest annual international event celebrating the Habano culture. The festival has come to an end with the celebration of the Gala Evening that paid tribute to the Cohiba brand on its 50th Anniversary, with exclusive tastings of its new releases. The gala hosted 1,200 guests that enjoyed live performances by Cuban pianist and composer, Chucho Valdes; the Spanish flamenco singer, Estrella Morente; and the Uruguayan singer-songwriter Jorge Drexler.
This year the traditional humidor auction of seven collector items reached a total of 865.000€ that will be entirely donated to the Cuban Public Health System. This edition has been especially unique thanks to the auction of the first humidor (01/50) of the exclusive special series “Cohiba 50 Aniversario”, which raised 320.000 euros. This humidor is an authentic work of art and a unique collector's item, and heralds a true innovation in terms of traditional craftsmanship and technical design and development.
During the evening, the “Maestro de Maestros” was chosen in the XV International Habanosommelier Contest. The winner was Juan Jesús Machín from Cuba. Luis Manuel García Urrea (United Arab Emirates) and Pedro Tejeda (Cuba) were runners-up in second and third place respectively.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7779251-international-stars-xviii-habanos-festival/
Chobani, America’s number one selling yogurt brand, debuted its first national television advertising campaign this month to support Chobani Champions, the authentic strained Greek low fat yogurt made just for kids. As part of the “Win the Day” campaign, the television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” 6 year old son Ace.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56658-chobani-champions-helps-parents-and-kids-win-the-day-with-jennie-finch
Renowned Hong Kong-based Lai Sun Group officially makes its Western Hemisphere debut with China Tang, now open at MGM Grand in Las Vegas. China Tang crafts a unique dining experience that revives the glory of the Tang Dynasty, regarded as China’s golden age of cosmopolitan culture and cuisine.
“It is a privilege to welcome the great culinary minds of China Tang to MGM Grand,” said MGM Grand President & COO Scott Sibella. “We are excited and proud to introduce guests to this renowned concept that’s been exclusive to the other side of the world – until now.”
Vice President of Lai Sun Group, Mr. Lawrence Lau said, “I’m delighted China Tang is open in such a beautiful building and location. Las Vegas is known as a hub of culinary innovation and entertainment. We know guests are going to love the authentic cuisine that China Tang presents.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8275851-mgm-grand-las-vegas-china-tang/
Baume & Mercier released today a short film that brings to life the beauty of the age-old saying, “it is better to give, than it is to receive.” “Celebrate Dad,” is slated to launch today on http://www.baume-et-mercier.com and the brand’s social media platforms.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7230451-baume-mercier-celebrates-father-s-day-with-moving-short-film
This month, haircare and skincare brand Carol’s Daughter introduces the #BornandMade campaign, a new movement that encourages every girl to be who they were truly born and made to be. It celebrates the brand’s authentic story “Born in Brooklyn. Made With Love” as it honors the diverse community of strong women who have been a part of our family for more than 22 years. Now all women will have a powerful platform to showcase their individuality while inspiring others to be who they are—when there are so many voices telling them who they’re “supposed” to be.
“It’s important for girls to understand and recognize their power and the right way to use it. It’s imperative to remind them of who they are, and what they are…in the world. If I can help with that, then I’m getting up for a good reason every day,” said Lisa Price, founder of Carol’s Daughter.
To view the multimedia release go to:
http://www.multivu.com/players/English/7599051-carol-s-daughter-bornandmade-campaign/
Recent reports of fraudulent extra virgin olive oil in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, which traces any bottle of Bellucci EVOO back to the mill where it was produced and the area in which the olives for it were grown.
As EVOO consumption increases worldwide and many new competitors are entering the market to meet demand, Bellucci is committed to offering precise, detailed information to ensure the authenticity of their product at all levels of production and to empower customers in selecting truly authentic EVOO.
66% of Bellucci is owned by cooperatives of Italian growers, who work with agronomists to identify when their olives are at their peak flavor for oil production. Within hours of harvest, they press their olives in cooperative mills local to their groves. The oil is tested to confirm that it is without defects and that the standards for EVOO are not only met but also exceeded.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716351-bellucci-olive-oil-trace-to-source-app/
Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
The Sultanate of Oman is a country with an enormous wealth of natural attractions, a fascinating culture and history spanning 6,000 years, stunning landscapes and warm, welcoming people. Straddling the Indian Ocean and offering a coastline of 3,165km, Oman offers a truly unspoilt and authentic taste of Arabia.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60626-oman-tourism
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
