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Search // advertising
Results 1-12 of 215 for ' advertising ' (0 seconds)
To motivate parents and their children to spend more time in nature together, the U.S. Forest Service and the Ad Council today launched a new public service advertisement (PSA) campaign urging families to experience the many wonders of nature close to home together. The PSAs, created in partnership with The Foundry, Time Inc.’s state-of-the-art creative lab and content studio, focus on family time in nearby forested environments, reminding parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. This is the first time that the Ad Council has worked with the creative division of a media company that has iconic roots in publishing on a large-scale production on behalf of one of its PSA campaigns. A range of Time Inc. properties are also donating print and digital advertising space in support of this campaign. To view the multimedia release go to: https://www.multivu.com/players/English/8171051-new-ad-council-u-s-forest-services-discover-the-forest-psa/
Categories // Miscellaneous 
Added: 76 days ago by MultiVuVideos
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Gatesman, one of the fastest-growing, mid-size, privately owned agencies in the U.S., is increasing in size and revenue by nearly 50 percent with the acquisition of Noble Communications, an award-winning, 49-year-old marketing communications firm in the Midwest. With the acquisition, Pittsburgh-based Gatesman grows to more than 125 employees and expands to two additional offices in Chicago and Springfield, Mo. The acquisition increases the agency’s depth of expertise in new and existing areas with combined talent from both organizations, and adds new and complementary capabilities to even better serve regional, national and international clients. To view the multimedia release go to: https://www.multivu.com/players/English/8131351-gatesman-acquires-nobel-communications/
Categories // Miscellaneous 
Added: 139 days ago by MultiVuVideos
Runtime: 1m47s | Views: 5 | Comments: 0
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E-Alternative Solutions (EAS), a sister company to Jacksonville-based Swisher International, today launched a national advertising campaign for the Cue™ Vapor System (Cue) (patent pending), a breakthrough alternative to smoking. Cue is vaping made simple, providing fulfilling satisfaction in a premium-performance, stylish device that any adult smoker can operate with just the click of a cartridge and the push of a button. The closed system enables consumers to sidestep the complicated, and sometimes messy, process of using typical vaping devices. Cue is available for purchase online with appropriate age verification by visiting www.cuevapor.com. To view the multimedia release go to: https://www.multivu.com/players/English/8038851-e-alternative-solutions-eas-cue-vapor-system/
Categories // Miscellaneous 
Added: 269 days ago by MultiVuVideos
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Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign. To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina. To view the multimedia release go to: http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
Categories // Miscellaneous 
Added: 343 days ago by MultiVuVideos
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Karl Lagerfeld (famous French designer) featured in an advertising video for the yellow safety vest: “it is ugly and fits no one but it could save your life” The young French start-up, Urban Circus, made this fashion guru’s statement false by creating a collection that has nothing left in common with the yellow safety vest but the norms it follows. Stylish look, awesome cut, respected norms (EN1150 or ISO 20471), the yellow safety vest is no longer ugly, nor yellow, but a piece of a collection, coming straight from the street and its inspirations. Road safety becomes fun and colorful. A style that goes along with the new means of transportation and the fabulous success of electrical, modern urban mobility. This jacket was made for this use precisely. To view the multimedia release go to: http://www.multivu.com/players/uk/7985151-yellow-safety-high-tech-vest-fashion/
Categories // Miscellaneous 
Added: 366 days ago by MultiVuVideos
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Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership. “Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.” To view the multimedia release go to: http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
Categories // Miscellaneous 
Added: 458 days ago by MultiVuVideos
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Hennessy V.S, the world’s #1 Cognac, announces the launch of The Piccards, the fourth installment of the brand’s award-winning Wild Rabbit advertising campaign. The effort centers on the theme of pushing the limits of potential and is set to roll out across digital and broadcast platforms starting this month. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history. Breaking barriers and records is what the Piccard family has been good at for generations: in 1931, Auguste Piccard became the first man to touch the edge of space – taking flight in a pressurized capsule and balloon to reach the stratosphere. Three decades later, his son Jacques went the other direction and modified his invention to become the first man to reach the furthest depths of the ocean. To view the multimedia release go to: http://www.multivu.com/players/English/7813051-hennessy-the-piccards-wild-rabbit/
Categories // Miscellaneous 
Added: 584 days ago by MultiVuVideos
Runtime: 1m0s | Views: 178 | Comments: 0
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The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors. The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines. The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her. Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients. To view the multimedia release go to: http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
Categories // Miscellaneous 
Added: 584 days ago by MultiVuVideos
Runtime: 0m30s | Views: 119 | Comments: 0
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According to a new survey from the American Institute of Certified Public Accountants (AICPA) and the Ad Council, one in three millennials (34 percent) ranked saving as their number one goal for the year – ahead of living a healthy lifestyle (20 percent), paying off debt (19 percent), and losing weight (14 percent). But while saving was a top priority, a majority of millennials attributed their lack of saving to impulse buying (65 percent). For older millennials, those born between the early 1980’s and early 1990’s, saving is crucial as they work towards major milestones in their lives. When asked what they were saving money towards, respondents sought to secure their future by saving for an emergency fund (40 percent), saving for retirement (22 percent) or starting a family (15 percent). They also reported saving for larger purchases like a vacation (36 percent), a new house (27 percent), a car (26 percent), home improvements (20 percent), or a wedding (8 percent). To provide Americans aged 25 to 34 with the tips and tools to take control of their personal finances, AICPA and the Ad Council’s national advertising campaign, Feed the Pig, is continuing to collaborate with new partners to deliver this critical content in a relevant and engaging way. “Many young adults think saving is impossible,” said Gregory Anton, CPA, CGMA, chair of the AICPA’s National CPA Financial Literacy Commission. “While low salaries and high debt levels can certainly be barriers to saving, the key is to create a budget and stick to it. Establishing a disciplined saving strategy early in life and avoiding missteps will reap substantial long-term dividends.” To view the multimedia release go to: http://www.multivu.com/players/English/7790851-ad-council-feed-the-pig/
Categories // Miscellaneous 
Added: 609 days ago by MultiVuVideos
Runtime: 1m1s | Views: 164 | Comments: 0
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hello® naturally friendly™ oral care is bringing smiles to the aisles of Walmart stores nationwide with its line of kids’ toothpastes. With hello, parents can end brush time negotiations with their kids: kids get flavors so awesome they’ll rush to brush, and parents get thoughtfully selected ingredients they can feel good about, with formulations free from artificial sweeteners, dyes, parabens, triclosan, or microbeads. hello kids fluoride pastes are ADA accepted and clinically proven to prevent cavities and strengthen enamel. For little ones who may swallow paste, or for folks who don’t dig fluoride for their kids, hello has introduced new fluoride and SLS free toothpaste in natural watermelon flavor. hello’s kids’ toothpastes are also available at other great retailers across the US. Today, hello is sharing the brand’s first ever advertising campaign, including spots that tap into the frustrations and negotiations parents can face when it’s brush time. hello’s kids’ delicious bubble gum and blue raspberry pastes are featured as the no compromise key to a consternation-free brush time in digital units and videos debuting online. To view the multimedia release go to: http://www.multivu.com/players/English/7781251-hello-naturally-friendly-kids-toothpastes/
Categories // Miscellaneous 
Added: 617 days ago by MultiVuVideos
Runtime: 0m32s | Views: 182 | Comments: 0
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Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it. Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested. To view the multimedia release go to: http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/
Categories // Miscellaneous 
Added: 654 days ago by MultiVuVideos
Runtime: 0m15s | Views: 258 | Comments: 0
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“Small Business Big Game" Ad Winner Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million. For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks. To view the multimedia release go to: http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
Categories // Miscellaneous 
Added: 661 days ago by MultiVuVideos
Runtime: 0m59s | Views: 181 | Comments: 0
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