Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more.
Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few. Take your book marketing to the next level, get a Top Book Publicist, Scott Lorenz to promote your book!
Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com or contact Scott Lorenz at firstname.lastname@example.org or by phone at
734-667-2090. Follow Lorenz on Twitter @aBookPublicist https://twitter.com/aBookPublicist
https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
https://youtu.be/_HT-llQ-kmw If you’re a business owner trying to find ways to increase conversions or security or both on your site, you may have found there’s a lot of buzz about how trust seals can help your site. It’s pretty much a given that to have at least a shot at winning the ecommerce game, your site needs a trust seal. But choosing a trust seal that’s both right for you and from a company that can back up its claims takes a little research.
Retired Marine Corps Lieutenant Colonel, actor and comedian Rob Riggle stars in the third installment of Easter Seals Dixon Center’s award-winning PSA series. Released today to coincide with Memorial Day, “What to Wear” uses light humor to highlight the strengths of returning veterans while reinforcing the valuable contribution they make in America’s workforce.
“Changing the conversation about how Americans perceive veterans is really important,” says Riggle, with 20+ years of military service. “These are hardworking, dedicated, innovative people who deserve quality employment when they return home from their military service.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7172752-easter-seals-dixon-center-psa-riggle/
Easter Seals, one of the country’s leading providers of child development services, introduces a new video with a cast of animated characters to help parents understand the importance of monitoring their child’s development. Make the First Five Count (makethefirstfivecount.org) is a movement to ensure all children are entering kindergarten with the right skills to succeed alongside their peers.
“Easter Seals is dedicated to ensuring all children have every opportunity to reach their full potential,” said Katy Beh Neas, Easter Seals’ Executive Vice President of Government Relations. “We’ve created this new video to help parents learn the basics of child development. At the new website, parents can find a screening tool and other information designed to support the well-being of children. Monitoring development should be treated as a common part of our annual routines, like spring cleaning or a trip to the dentist.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7172751-easter-seals-make-the-first-five-count/
We all know that the single greatest way to convert interest into sales is to build trust between your company and your customer. But establishing that trust can be more difficult than it initially seems. What are the best strategies to build trust and increase sales? There are a lot of different pieces to the trust puzzle, but most of them can be categorized into the following 3 main ideas: be authentic, be uncompromisingly scrupulous in how you deal with your customers, and take web security and the privacy of your customers seriously. http://youtu.be/QyyJlgGUbQI
The Seven Seals of the Apocalypse are encoded into the DNA of seven unwitting human hosts. Brutality, War, Famine, Death, Persecution, Environmental Catastrophe, and the End of All Souls. The Scion are seven immortal warriors handpicked by Divinity to guard the Seals at all costs. Learn more about this book and author at http://tracidouglass.net Paranormal Romance / Urban Fantasy
Ex-Navy SEAL Talon Holt has been wounded and released from the Navy. Firefighter/paramedic, Cat Edwin, saves his life in a freak Wyoming blizzard. He’s coming home. Or will ghosts from the past come back to haunt him and Cat? Learn more about this book http://bit.ly/HighCountryRebel Romance
Two couples answer a distress call at sea only to get hijacked by terrorists. But when the terrorists learn the men are retired Navy SEALs, the simple hijacking becomes all out war. And two SEALs have less than twenty-four hours to prevent another 911 from sailing onto America’s shores. Thriller
The Seven Seals of the Apocalypse are encoded into the DNA of seven unwitting human hosts. Brutality, War, Famine, Death, Persecution, Environmental Catastrophe, and the End of All Souls. The Scion are seven immortal warriors handpicked by Divinity to guard the Seals at all costs. Learn more about this book and author at http://tracidouglass.net Paranormal Romance
Today, Easter Seals released the Spanish version of the online developmental screening, the Ages & Stages Questionnaires® (ASQ), making it one step closer to its goal of having all kids under five screened for developmental delays, autism and other disabilities, and allowing for every family to access the screening free of charge.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55359-easter-seals-week-of-the-young-child-free-online-developmental-screening