Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
http://www.redbullracingaustralia.com Red
Bull and Triple Eight Race Engineering officially commenced their new
V8 Supercars partnership on January 1, 2013 and are in preparations to
unveil the all-new Red Bull Racing Australia VF Holden Commodore in
coming weeks. While we considered having Jamie and Craig
jump out of a pod some 40,000m into the atmosphere to formally launch
Red Bull Racing Australia (see what we did there?), our good friend
Felix made it quite clear three was a crowd. Instead, we
opted to give V8 Supercars fans some real behind-the-scenes insight
into what the Red Bull Racing Australia team is like away from the
track.
The latest World Gold Council Gold Demand Trends report, which covers the period July-September 2013, highlights the resilience of the global gold market in what is traditionally a slower quarter for gold demand. The continued growth in consumer demand across the globe and the strength of Asian gold demand overall, reinforces the patterns first seen at the beginning of 2013, clear evidence of the self-balancing nature of the global market.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/60364-world-gold-council-gold-journey-west-east-markets-balance-invest-outflows
In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment’s upcoming 3D-CG feature Dr Seuss’ The Lorax.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53447-ad-council-discover-the-forest-cheecker-u-s-forest-service
Educators engage with the most vulnerable populations and good intentions aren’t enough to drive decisions. Ethics goes beyond a simple right vs. wrong and there is a clear and compelling gap in educators’ professional continuum. Now, the research-based ProEthica™ program offers educators techniques and strategies for improving awareness of professional risks and vulnerabilities, and for the application of professional ethics in daily decision making.
Developed by Educational Testing Service (ETS), the ProEthica online educator ethics training program is research-based and designed for teachers and educational leaders. Through a series of interactive modules that combine instruction and checks for understanding, the ProEthica program uses real-life scenario-based simulations and activities to help educators establish an understanding of ethical principles and decision making, and learn how to apply them in their daily practice.
To view the multimedia release go to:
http://www.multivu.com/players/English/7798251-ets-proethica-teacher-training/
PicoWay incorporates the highest peak power and the shortest pulse durations of any aesthetic laser in the market. The combination of these two technological breakthroughs creates the strongest photo-mechanical impact, which enables the most safe and effective fracturing of tattoo ink or pigmentation. The revolutionary PicoWay technology is integrated into a proven, reliable Candela™ platform which ensures superior performance and low cost of ownership.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762556-syneron-launch-picoway-picosecond/
Visit http://www.perspexsheet.org.uk for more information on where to find the best deals for Perspex Sheet in the UK. Also more tips, advice and information on different types of Perspex Sheet at the link above.
On 26 – 28 October Skolkovo Technopark hosted the 5th annual Open Innovations Forum. This event was important for developing Russia’s innovative ecosystem. This Forum welcomed more than 13 500 guests from more than 100 countries, 600 speakers, hosted more than 100 sessions. More than 300 investors and venture funds, about 1 200 representatives of innovative structures, more than 2 000 corporate representatives, and 3 000 startups took part in the Forum.
This year for three days Skolkovo Technopark became a working space for open discussions, associate meetings and a search for partners and investors. The Forum’s success was the direct result of the number of meetings held and agreements achieved – above 700 negotiations were conducted on the venue, more 50 partner agreements were signed.
Dmitry Medvedev, Prime Minister of Russia, said: “This year, the Forum is to take place at Skolkovo Technopark, which is considered to be the largest technopark in Europe. It is a clear example of a successful start-up that helps to implement interesting projects and generate original ideas. I am sure that participants of the Open Innovations Forum felt the unique atmosphere of a joint intention to get new knowledge.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7964951-open-innovations-forum-2016/
Growing up inner city, Watts, California, Kevin never imagined himself as an athletic icon, especially in track and field. However, in high school after joining the track and field team, it was clear that Kevin had the talent for speed and agility. In the 1992 Barcelona Olympic games, Kevin earned a gold medal and became the new world record holder for the 400m hurdles at 46.78 seconds. After mental and physical preparation for the Barcelona Olympic games, Kevin knew he could focus on the goal and beat the 11-year standing world record for the 400m hurdles. 15 years later, his world record still holds at 46.78 seconds. Kevin Young was also just recently inducted into the Track and Field Hall of Fame in New York. Visit Kevin Young on MOLI.com
NL4S (No Limits for Sports) has been formed by a group of seasoned entrepreneurs, athletes, and outdoor lovers with over 15 years of experience in commercial trading and international business. We are driven by our commitment to bring a new positive energy to this industry, by promoting outdoors as a healthy living venue.
We believe that the best service is clear and engaging. That's why simplicity is the core of what we do. We begin with the end in mind, to inspire you to be different. You plan ahead and set goals. We give you more than you expect to get!
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We, Chili’s® Grill & Bar, just made things a whole lot simpler for Guests participating in our loyalty program, My Chili’s Rewards. Have you noticed that loyalty programs have turned into crazy math equations? Like, let me calculate how many points I’ve earned. But, the rate of earning isn’t even clear. Then, let me solve to understand what the heck that means I get in return for keeping track of all of these points! Well, starting today, we’re breaking away from the norm and promise that you don’t need to solve equations to know what you’re getting as a My Chili’s Rewards Guest. It’s simple! My Chili’s Rewards Guests will get their choice of chips and salsa or a non-alcoholic beverage during every (yes, every) visit to Chili’s.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246353-chilis-rewards-loyalty-program/
The first all-new 2017 Subaru Impreza rolled off the assembly line at Subaru of Indiana Automotive, Inc. (SIA), officially launching the first-ever American-built Impreza from the automaker. The Impreza had historically been produced only in Japan. The start of Impreza production marks the culmination of more than three years of preparation and highlights the consistent growth in Subaru demand in the United States (U.S.). The positive economic impact of that growth is clear in the investment Subaru made to increase SIA’s production capacity and prepare for Impreza production. SIA invested $1.3 billion over the past four years, and hired an additional 1,400 associates in the past year.
“In a time when some manufacturers are moving work out of the United States, we’re proud to be bringing Subaru Impreza production to the heartland of America,” said Tom Easterday, Senior Executive Vice President of SIA. “The move has allowed us to create hundreds of new jobs not only at SIA, but also at our suppliers in Indiana and across the country.”
The all-new 2017 Subaru Impreza is the first vehicle built using the new Subaru Global Platform architecture that is designed to enhance safety, comfort, agility and driving pleasure. Available in sedan and 5-door models, the 2017 Impreza is equipped with new driver assist technology, multimedia features and standard Symmetrical All-Wheel Drive. The new Impreza will be available in base, Premium, Sport and Limited trim lines starting in late 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7673252-subaru-impreza-first-2017-american-made/
