ADP, a leading global technology company providing human capital management (HCM) solutions, brings a profound understanding of the changing world of work to today’s launch of its first-ever 360-degree brand campaign, “What Are You #WorkingFor?”. The key insight underscoring the integrated campaign is that work is about more than what you do — it’s about achieving something greater for one’s self and others.
For 70 years, ADP has reimagined the workplace by designing cutting-edge products, premium services and exceptional experiences that touch millions of people’s lives daily. ADP was the first to deliver automation in the HCM space, first in the cloud, first to provide a mobile HCM app and first to create an HCM marketplace. This legacy of innovation and insight into the design of the employee experience inspired ADP’s new brand platform, “Always Designing for People,” also unveiled today. Representing ADP’s new tagline, the brand platform is an expression of what ADP stands for and reinforces its relentless determination to rethink a better, more personalized world at work so everyone can achieve their full potential.
To view the multimedia release go to:
https://www.multivu.com/players/English/8504551-adp-rebrand-always-designing-for-people-what-are-you-workingfor/
LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
SunPower (NASDAQ:SPWR) has once again raised the bar by introducing the highest-power solar panels available today for the residential market. In the United States, the company has launched its Next Generation Technology home solar panel called A-Series, delivering 400 and 415 watts of power. In Europe and Australia, homeowners can also now order a 400-watt solar panel from SunPower called Maxeon® 3. Each is the first home solar panel to deliver more than 400 watts in its region and is designed to deliver 60 percent more energy in the same amount of roof space over the first 25 years compared to conventional solar.
“SunPower is introducing the world’s first 400-watt residential solar panels as most in the industry are just crossing the 300-watt threshold for home solar,” said Jeff Waters, CEO of the SunPower Technologies business unit. “Our record-breaking cell technology and innovative research and development efforts have enabled us to fit more power capacity on rooftops than we ever have before. Our growing panel portfolio is delivering unprecedented value across global markets that goes unmatched by any other residential solar technology currently available.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8252054-sunpower-a-series-next-gen-solar-panels/
February 25, 2019, MINNEAPOLIS —After reviewing thousands of tasty recipe entries, the representatives at Pillsbury recognized four category winners in the 49th Pillsbury Bake-Off® Contest and awarded the Grand Prize to Melissa Jollands of Hudsonville, Michigan for her delicious, pub-style Dublin Cheeseboard-Stuffed Appetizer Bread recipe and the cherished memories that inspired it.
As a first-time Pillsbury Bake-Off® Contest finalist, winner of the Appetizers for Any Party category, Melissa Jollands found inspiration for her Grand Prize recipe on a special trip to Ireland with her husband. The high-school sweethearts, were in Dublin celebrating two happy milestones: their 25th anniversary and first-ever vacation together. There she fell in love with Dublin’s large spread of flavorful cheese and meat boards, served alongside the contrasting flavors and textures of dried fruit and warm bread.
To view the multimedia release go to:
https://www.multivu.com/players/English/8476051-49th-pillsbury-bake-off-contest-grand-prize-winner-announced/
Meijer announced today it is launching its new Consumer Drug Take-Back Program by installing secure in-store kiosks designed to help customers safely and properly dispose of unused or expired prescription drugs at no cost. Customers can find the easily identifiable kiosks in the pharmacy area in all 241 Meijer supercenters across the Midwest.
“Meijer is thrilled to be one of the first in our industry to provide a secure and convenient prescription drug take-back program at all stores in the communities we serve,” said Jason Beauch, Vice President of Meijer Pharmacy. “The Meijer Drug Take-Back Program allows our customers to remove the risk of an unforeseen accident occurring with expired or unused medications, while enabling them to properly dispose prescription drugs and reducing the possibility of creating a public health hazard.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8497051-meijer-consumer-drug-take-back-program/
Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.
To view the multimedia release go to:
https://www.multivu.com/players/English/8472451-mblm-brand-intimacy-study-2019/
GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, and Ayesha Curry today launched her new lifestyle and brand website, Homemade. Together, Ayesha and GoDaddy are debuting Homemade to inspire entrepreneurs to pursue their dreams and turn their ideas into reality online.
Ayesha’s new brand and website (www.shophomemade.com), built by web designer Mehran Azma, using Managed WordPress on GoDaddy, showcases her passions and serves as a hub for all of her curated content and business ventures. Homemade is a place where Ayesha’s fans can browse for anything from her latest recipes, to tips for entertaining, or advice on balancing life as a mompreneur. It also features, for the first time, all of Ayesha’s products available for purchase in one place.
To view the multimedia release go to:
https://www.multivu.com/players/English/8434351-godaddy-ayesha-curry-new-homemade-website/
UNO®, the world’s number one card game*, introduces its most competitive version ever - UNO FLIP!™. The game follows the classic UNO game’s premise of matching numbers and colors, but now features double-sided cards that when prompted by a “Flip” card, changes the entire game.
The double-sided UNO FLIP! deck features both a Light and a Dark side. The Light side plays like classic UNO, but the Dark side has never before seen penalty cards, including the first ever DRAW 5 card. Playing a “Flip” card will change the game, giving players unexpected challenges, keeping the competition fierce and intensity levels high.
To view the multimedia release go to:
https://www.multivu.com/players/English/8494451-new-uno-flip-card-game/
Cast & Crew today announced enhanced benefits and features to its business debit card and expense-management system for productions, PCard+. Customers can now earn one percent cash back for every dollar spent with no limits. Users can sign-up instantly – no paper forms or check deposits – and PCard+ can be set up to seamlessly feed into Cast & Crew’s industry-preferred production accounting software PSL+, or be used on its own.
The company, a leading provider of software and services to the entertainment production industry, has received strong sales of PCard+ in its first quarter, boasting active users across film, television and digital streaming productions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8493551-cast-and-crew-pcard-plus-business-debit-card/
Hennessy, the world’s best-selling Cognac, is proud to announce the debut of the brand’s first-ever game day commercial airing this Sunday, February 3rd. Narrated by hip-hop legend Nas, the TVC, titled “Major,” brings to life the spirit of Hennessy’s “Never stop. Never settle.” mantra through the remarkable, yet widely unknown, story of cycling champion Marshall “Major” Taylor.
In the late 1890s, Marshall “Major” Taylor became the best cyclist of his time, and throughout his career he dominated his competition in the U.S. and abroad. He held seven world records by 1898, and in 1899, became one of the first African Americans to win a world championship. Marshall “Major” Taylor’s global fame established him as one of the world’s first international sports champions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8487951-hennessy-never-stop-settle-game-day-commercial/
