With Memorial Day Weekend and the unofficial start of the summer driving season fast approaching, The Goodyear Tire & Rubber Company surprised unsuspecting motorists here today. NASCAR Sprint Cup Series Champion Kevin Harvick, along with his pit crew, appeared at Concord Mills Mall and performed free tread depth checks on consumers’ tires.
With National Tire Safety Week set for May 29 through June 4, Harvick and Goodyear collaborated to raise awareness on the importance of proper tire maintenance. As always, consumers can head to any of Goodyear’s Tire & Service Network locations to receive free tire checks.
To view the multimedia release go to:
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
Cereal has been a breakfast staple for more than a century, and today, parents and kids are pouring a bowl at all hours of the day. Now, thanks to General Mills, there are more reasons than ever to love cereal and celebrate this year’s National Cereal Day on Monday, March 7.
To inspire coast-to-coast celebrations on the unofficial holiday, General Mills partnered with Food Network’s Chef Justin Warner who developed customized spoon-worthy, cereal-infused recipes. For details on how to plan a family-friendly #NationalCerealDay party complete with Chef Warner’s recipes for Trix Sunrise Chill Pie, Fruity Cheerios Coladas and Cocoa Puffs Beets, visit: A Taste of General Mills.
To view the multimedia release go to:
Turning your clocks ahead an hour on March 8 for the start of Daylight Savings Time may be known as the unofficial start to spring, but for many, it’s known as the day we lose an hour of sleep. As you prepare to change your clocks on Sunday, take that opportunity to evaluate your sleeping habits. The loss of that hour of sleep can turn minor sleep issues into major ones.
“When we move our clock forward or backward, our internal clock becomes out of sync with the external time,” says Dr. Daniel Shade, Board Certified Sleep Specialist and Director of the AHN Sleep Disorders Center. “The best way to combat this is to expose ourselves to light and let our bodies resynchronize.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7447951-remworks-daylight-savings-sleep-coach/
Want to know more information about Pokemon Vortex, check it out here : http://pokemonvortex-v3.comHang-on
all the Pokemon Vortex Fans, this is going to be the one stop video fro
you to explain how to play the exciting game. Pokémon Vortex, formerly
Pokemon Crater and sometimes subtitled because Battle Arena, was an
unofficial online Pokemon game that's played with merely a mouse. Your
website is made by webmaster Aaron in 1999 and applauded many updates
over time, reaching version 7 formerly ending on December 1, 2007. The
web page was begin again as Pokemon Vortex in '09.Conflicting
regular Pokemon Legendary Pokemon cannot you should be randomly
encountered in the wild at any time after buying all Gym Badges as well
as defeating all Elites. There are certain unlock requirements that
really must be met before such Pokemon will show up.We are
trying to give information about Pokemon Vortex and all versions of
this game. Hope you'll enjoy playing Pokemon Vortex Game.
Memorial Day weekend is the unofficial start to summer and Widmer Brothers Brewing is kicking it off this year with two craft beers perfect for the warm months ahead: The Original American Hefeweizen and the brewery’s summer seasonal, Citra Blonde Summer Brew.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7177051-widmer-brothers-brewing-hefeweizen-and-citra-blonde-summer-brew
Kings Dominion – home of the bigger, better Planet Snoopy – kicks off the unofficial start of summer on Memorial Day weekend with the opening of WaterWorks, Kings Dominion’s 20-acre water park which is included with the price of admission.
Kings Dominion will also honor our nation’s heroes with Military Days May 25 – 27 and Dominion at Dusk which features a firework show, Snoopy’s Starlight Spectacular with more than one million LED lights and Street Beats, an all-new dance party on the famous International Street. Dominion at Dusk will operate during every 10 P.M. park closing from May 25th through Labor Day weekend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61125-kings-dominion-waterworks-open-memorial-day-honor-heroes-with-military-day
In the wake of recent tragedy, the Newtown community came together to show the nation the true meaning of “Newtown strong.” It was inspiring to see such overwhelming support for a small, quiet town in the face of such extreme adversity.
The Strides for Sandy Hook 5k memorial run/walk was created as a way for local residents to continue the healing process. The 5k took place on Saturday, January 19, 2013. The unofficial community run honored the lives of victims lost in the December 14, 2012 tragedy. While there was a suggested donation of $25 for participants, any amount was accepted—no matter how big or small. Strides for Sandy Hook attracted nearly 200 walkers and runners and raised over $3,600 on January 19 alone. All donations and proceeds were given towards a memorial fund established by Newtown Parks and Recreation, the Newtown Park Gift Fund.
To view Multimedia News Release, go to http://www.multivu.com/pages/59886-strides-for-sandy-hook-5k-memorial-run-newtown-ct
Following the launch of its new super-capacity French-door refrigerator, the largest capacity model in its class, LG Electronics USA today announced the “LG Ultimate Jelly Bean Count Contest,” an online competition that takes Main Street USA’s favorite unofficial unit of measurement to a whole new level. The contest challenges anyone and everyone to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51458-lg-electronics-facebook-contest-french-door-refrigerator