As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
http://www.so-u.tv Love is all around us making every day a little brighter. But, sometimes we don\'t always notice it so once a year the world celebrates with a heart filled holiday of romance; Valentines day. Roses and chocolates and kisses and champagne.
Prosperity Research and SOUTV wish you a prosperous year of the ox. Please watch as our gift to you takes shape - http://www.so-u.tv/playVideo.php?contestid=andid=10460
HKHarbourCity: The Michelin guide brought their stars to Hong Kong and Harbour City shined brightest with 7 restaurants. Always known as Hong Kong’s favourite shopping centre, it is now the destination for great cuisine; Cucina, Crystal Jade La Mian Xiao Long Bao, House of Jasmine and many more.http://www.so-u.tv/playVideo.php?contestid=andid=8899
A white Christmas in Hong Kong? SO-U.TV brings you a white Christmas with our Christmas greeting slideshow. SO-U.TV and Prosperity Research wishes you all a Merry Christmas!
http://hk.youtube.com/watch?v=uGUaexRaH-o
Real passion comes through in this video as top designers take the Pecha Kucha challenge. 10 visiting Dutch and local creative presented 20 slides in 20 seconds. Danny Fang, Mathias Woo, Marisa Yiu, Alfred Marseille, and others part of DETOUR BODW 2008. See all on www.SO-U.TV.
Ultimate fighters from around Asia converge on Hong Kong for No Rules Mixed Martial Arts. Including Yodsaenklai Fairtex, Contender Asia Winner 2008. A KO is the only way to know you won in this brutal battle of the worlds finest fighters.www.so-u.tv
HKGFM vs MI5. This bone crunching, knuckle biting game went into overtime and then sudden death shootout to end 3-2 for HKGFM. This full on action happens every Thursday at Mega Ice at Megabox Hong Kong. www.so-u.tv
What is the level of data security in Asia? Paul Rafalowski, Managing Director, Asia Pacific INTRALINKS provides us with industry insider information on the current state and importance of data security. This is the second episode of a 7 part though leader series sponsored by Servcorp Smart Offices. www.so-u.tv
Beat the bite, Drink the Holy Water, Stick to Steak and Garlic. This Halloween you can not be too careful. Look out for the goblins and ghouls who may make you a fool. Have a fright from CB Fresh and www.so-u.tv!
