According to a survey released by the Ad Council today less than half (44%) of parents in the U.S. report that their child brushes their teeth twice a day or more. In time for back-to-school season, the Ad Council is joining The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, to debut Kids’ Healthy Mouths, their first joint national multimedia public service campaign designed to teach parents and caregivers, as well as children, about the importance of oral health and the simple ways in which they can help prevent oral disease. The English and Spanish-language public service ads are being distributed to media outlets nationwide today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57426-ad-council-kids-healthy-mouths-2min2x-oral-health
ZapBoomBang Studios releases its inaugural project today: an original song on iTunes that was created in partnership with a local nonprofit, a GRAMMY- winning producer, and a handful of award-winning artists. It’s Out There Waiting will be sold on iTunes for $1.99 with a companion digital booklet about the making of the song. In addition, the It’s Out There Waiting music video can be purchased on iTunes for $1.99. All proceeds from iTunes sales will be donated to the children’s nonprofit Purple Songs Can Fly, who co-created the single. The song and digital booklet can be purchased at http://itunes.apple.com/us/album/its-out-there-waiting-feat./id571241651?i=571241851. The It’s Out There Waiting music video can be found at http://itunes.apple.com/us/music-video/its-out-there-waiting-music/id573793381.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58824-zapboombang-purple-songs-can-fly-song-to-benefit-children-with-cancer
Today, Joint Juice, Inc., a leading San Francisco-based nutrition company, and legendary quarterback Joe Montana announce their second year in partnership, with the introduction of Joe Montana’s Joint Health Training Camp. The goal of the training camp is to encourage Americans to focus on their joint health and gain general fitness so they can get back to doing what they love. Developed with the assistance of a professional trainer, Joe Montana’s Joint Health Training Camp combines a 30-day regimen of simple exercises with nutritional tips to inspire people to get on a path to healthier joints. Regular exercise is essential to maintaining healthy joints, and an exercise regimen of just 30 minutes several days a week helps strengthen the muscles around the joints to keep them functioning properly.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56590-joint-juice-joe-montana-launch-joint-health-training-camp
In preparation for July 4th and the summer months when instances of food poisoning increase, the Ad Council and the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), are continuing their national Food Safe Families public service campaign, the first multimedia effort designed to raise awareness of the risks of foodborne illness (or food poisoning) in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56338-ad-council-usda-hhs-food-safe-families-public-service-campaign
As part of its charitable giving program, jcp cares, jcpenney is supporting Teach For America, an organization committed to developing teachers and leaders to make America’s schools great. Throughout the month of September, jcpenney customers can round up their store purchases to the nearest whole dollar and donate the difference to Teach For America.
Teach For America works in partnership with communities to expand educational opportunities for children facing the challenges of poverty. Each year, the organization recruits and develops a diverse corps of outstanding individuals of all academic disciplines to commit two years to teach in high-need schools and become lifelong leaders in the movement to end educational inequity. Today more than 10,000 corps members are teaching in 46 urban and rural regions across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54267-jcpenney-invites-customers-to-support-teach-for-america
Prepare to strike the phrase “fashion victim” from your vocabulary. A new study from T.J.Maxx, one of the nation’s leading off-price retailers, in partnership with Dr. Hazel Clark, Research Chair of Fashion at Parsons The New School for Design, discovered that 87 percent of women said they are not controlled by fashion, but that they control fashion, using it as a tool to express their personality (77 percent) and individuality (74 percent).
To view Multimedia News Release, go to http://www.multivu.com/pages/61169-tj-maxx-and-dr-hazel-clark-study-finds-that-fashion-does-not-control-women
WWE Superstar John Cena can add another notch to his WWE Championship title, this time knocking Fred Flintstone® out of the ring, off of the box, and out of TV commercials. Post Fruity Pebbles is expanding its existing partnership with WWE and Cena, through the launch of two new TV commercials, a photo app, and an on-pack giveaway. Previously, John Cena appeared as a “Pebble-ized” character on special boxes of Fruity and Cocoa Pebbles, and now he’s back for more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62161-post-fruity-pebbles-connects-fans-with-wwe-champion-john-cena
Shell and the City of Dawson Creek today celebrate the opening of the Dawson Creek Reclaimed Water Project. The facility, process and associated infrastructure, will virtually eliminate Shell’s need to draw on local fresh water sources for the operation of its Groundbirch natural gas venture in Northeast British Columbia. The multi-million dollar facility will provide a new source of revenue for the City of Dawson Creek as well as additional water for industrial and municipal uses.
The City of Dawson Creek, some 1,191 kilometres northeast of Vancouver, is the centre of British Columbia’s natural gas and oil producing fields. The new treatment facility will help meet the water needs of all users including the people and municipality of the City of Dawson Creek.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/shell-and-dawson-creek-partnership/56594/
Según una encuesta divulgada hoy por el Ad Council, menos de la mitad (44%) de los padres en los Estados Unidos informan que sus hijos se cepillan los dientes dos veces al día o más. Justo a tiempo para el regreso a las clases, el Ad Council se une a The Partnership for Healthy Mouths, Healthy Lives, una coalición de más de 35 de las principales organizaciones de salud dental, para estrenar Kids’ Healthy Mouths, la primera campaña conjunta nacional de servicio público multimedia diseñada a enseñarles a los padres y cuidadores, así como a los niños, la importancia de la salud oral y maneras sencillas para evitar las enfermedades orales. Los anuncios de servicio público (PSA) en inglés y español se están distribuyendo hoy a los medios de comunicación de todo el país.
Para más, va a http://www.multivu.com/mnr/57427-ad-council-bocas-sanas-de-ninos-2min2x-salud-oral
TD Bank, America’s Most Convenient Bank®, today announced that it plans to protect approximately 214 acres of critical forest habitat as part of the bank’s TD Forests program (www.td.com/forests). In partnership with The Nature Conservancy, the bank will protect oak-hickory and hemlock-northern hardwood forests in New York’s Finger Lakes region, and oak-hickory-cabbage palm and upland mixed forests in Central Florida.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58522-td-bank-nature-conservancy-protect-new-york-central-florida-forests
MSC Cruises has revealed today details of the two new Cirque du Soleil at Sea shows that are being created specifically for MSC Bellissima. The breath-taking shows will be called SYMA – Sail beyond Imagination and VARÉLIA – Love in Full Color and will be available exclusively to MSC Bellissima guests, following her launch in March 2019.
The long-term partnership between MSC Cruises and Cirque du Soleil first began in 2013 and has since set new standards in live entertainment at sea. The partnership, in total, will result in eight original shows that cannot be seen anywhere else in the world, exclusively on MSC Cruises’ Meraviglia generation ships coming into service between 2017 and 2020. MSC Meraviglia was the first ship to debut the new Cirque du Soleil at Sea concept with the launch of the two shows VIAGGIO and SONOR last June. Work is already underway for MSC Grandiosa, launching in November 2019, and MSC Virtuosa, launching October 2020.
To view the multimedia release go to:
https://www.multivu.com/players/English/8354651-msc-cruises-cirque-du-soleil-at-sea-msc-bellissima/
In honour of Milan’s fashion week, Fidenza Village is proud, for the third consecutive year, to participate in the Vogue Talents partnership with Palazzo Morando’s dedicated preview that opens to the public from Friday 21 September until Monday 24 September. This important, ongoing collaboration between Vogue Italia and Fidenza Village marks a shared passion and dedicates support programmes to helping emerging creative talent. Together with Vogue Italia’s Franca Sozzani, Fidenza Village is committed to investing in fashion for tomorrow, supporting emerging talents and ensuring an exciting legacy for the future of creativity and fashion. The venue will also host Vogue’s eighth year of involvement in the Italian Who is on Next? programme, which aims to find new national talents in the prêt-à-porter fashion and accessories industry.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56607-fidenza-village-and-vogue-italia/
