The membership for Swissôtel Circle is divided into three alpine-inspired tiers: Inizia, Elevà and Zenit. These categories make reference to the brand’s Swiss origin and are expressions from Romansh, the fourth official language in Switzerland and language of the craggy eastern Alps – a region where Swiss tourism was born.
The journey with Swissôtel circle starts for loyal guests with Inizia as soon as they have registered and stayed for five nights in one or more of the company’s properties. These guests enjoy benefits such as personalised room preferences, priority waitlist status, complimentary access to spa and sport facilities as well as Advantage Awards, which they may exchange for free upgrade, free breakfast or free internet access.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/swissotel/50538/
For many women with frizzy, coarse, unruly hair, there’s no limit to what they would spend—or undergo—to achieve sleek, smooth, straight strands. With the advent of keratin-based salon straightening treatments, women are clamoring for the unprecedented smoothing benefits, spending upwards of $250 to experience the dramatic effects the services promise.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnfrieda/47819/
Each year, more than 51 million school hours are lost as a result of problems related to tooth decay, the most common chronic childhood disease in America.1 Yet according to a recent survey by Trident®, more than eight in 10 (84%) American parents don’t realize this.2 That is why Trident, in partnership with Oral Health America’s Smiles Across America® program (SAA), and actor Chris O’Donnell announced today in Los Angeles that they are teaming up to help fight cavities among the nation’s youth and address the need for oral disease prevention services.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trident/45632/
Caveat Emptor: not all HD is created equal. V.I.O., the decade-long leader in point-of-view video technology, is proud to announce the all-new POV.HD video camera: the most flexible, rugged and easy to use point-of-view HD video system available. The POV.HD is V.I.O.’s response to video professionals and athletes who demand advanced high-definition video with vibrant color and superior camera control that excels in extreme environments.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vio-inc/47316/
A landmark report released today confirms the necessity of a graduate-level workforce to maintain U.S. competitiveness and innovation. However, the report warns that the country must adopt a national strategy to increase degree completion and broaden participation in graduate education, or risk losing its position as the world leader in cutting-edge research and innovation.
To view Multimedi anews Release, go to http://multivu.prnewswire.com/mnr/ets/43600/
LG Mobile today announced the upcoming release of “Thumbs”, the new texting documentary that chronicles the race to LG’s 2010 National Texting Championship. In celebration of the documentary’s television debut, LG treated audiences in New York and Los Angeles to a theatrical sneak peek of the texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00 P.M. ET/PT. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the premieres brought industry influencers and texting enthusiasts together for an in-depth look at the fast- paced world of texting and its rising popularity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51740/
Now available online and at retail stores nationwide, budding beat chemists, singing sensations and all of their friends will “Mix 2gether” to experience the best soundtrack in entertainment with DJ Hero® 2, Activision Publishing Inc. (Nasdaq: ATVI) today announced. Delivering an all-new, unparalleled music experience with 83 original, exclusive mixes featuring the hottest artists bringing their biggest chart-topping hits — including Eminem’s “Not Afraid,” Lady Gaga’s “Just Dance,” Rihanna’s “Rude Boy,” David Guetta feat. Kid Cudi with “Memories” and B.o.B feat. Bruno Mars with “Nothin’ On You” — DJ Hero 2 will transform ordinary living rooms into the hottest nightclubs. The follow-up to the award-winning, #1 new videogame IP of 2009, DJ Hero 2 provides the ultimate way for gamers to come together with a host of new multiplayer modes that pit DJ against DJ in unique Battle Mixes, invite vocalists into the spotlight with scoring based on pitch and range detection and bring the party to life with jump-in/jump-out Party Play gameplay.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/activision/46640/
Kia Motors America (KMA) caused quite a stir with its first-ever Super Bowl ad, which featured a colorful cast of life-size children’s characters in the 2011 Kia Sorento CUV, including Muno from YO GABBA GABBA!, the award-winning children’s television series and live tour. Building on the momentum and increased brand awareness generated by the 60-second spot, KMA plans to extend its relationship with YO GABBA GABBA!, as the presenting sponsor of the upcoming YO GABBA GABBA! THERE’S A PARTY IN MY CITY! tour.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kia/41953/
TFM&A, the UK’s longest running marketing, advertising and media exhibition, has just announced its educational line-up for 2011, which includes over 100 case-study led sessions from leading global brands and 10 keynote sessions from industry experts.
TFM&A 2011 will be taking place at Earls Court 2, London on the 1st and 2nd March and this year has more sessions and bigger theatres than ever before.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tfma/47589/
According to a new report, How Can We Avoid a Stroke Crisis in the Asia-Pacific Region?, urgent coordinated action is needed to avoid millions of preventable strokes, which leave many patients who have atrial fibrillation (AF) both mentally and physically disabled, or dead, every year.
The report, launched today during the 18th Asian Pacific Congress of Cardiology (APCC) by Action for Stroke Prevention, a group of health experts from across the globe, proposes urgent measures to prevent stroke in Asia-Pacific patients with AF, the most common, sustained abnormal heart rhythm and a major cause of stroke. The report’s recommendations are endorsed by 32 leading Asia-Pacific and other global medical societies and patient organizations, reinforcing and recognizing the need for a call to action.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/strikeoutstroke/48909/
When it comes to their health, nearly 90 percent of Americans lack the literacy skills to understand basic medical information and instruction. Low literacy has been linked to poor health outcomes such as higher rates of hospitalization and less frequent use of preventive services. A few quick minutes with a physician is not sufficient for most of us to understand a complex or chronic medical condition and how we can manage it. But new research indicates that video storytelling can be an effective way to educate people about health conditions - and watching others share their health stories can empower people to take control of their own health.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50819/
Today, Hotels.com®, the largest provider of lodging worldwide, released their biannual Hotel Price Index (HPITM ) illustrating an increase in average hotel room rates for the first time since the end of 2007. Despite the 2% increase, hotel room rates are still markedly lower than rates at the peak of the market. As the Hotels.com 2009 HPI predicted, 2010 continues to be another great year for great travel values.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hotels/46039/
