During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
A new cultural exploration by global advertising agency Leo Burnett reveals the lyrics to the age-old children’s playground song “first comes love, then comes marriage, then comes baby in the baby carriage” may have reached their expiration date. Today’s romantic relationships don’t come with a guidebook, timeline or predestined result.
“Relationships are like culture and technology, always evolving and always in motion, in real time,” said Mick McCabe, Leo Burnett’s chief strategy officer. “In some ways, relationships offer a window to broader culture at a particular point in time.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65304-leo-burnett-new-study-reveals-truth-about-modern-day-relationships
Significant advances toward cures for blood cancer patients, many of which were funded by The Leukemia & Lymphoma Society (LLS) over the past 65 years, are among the dramatic highlights featured in Ken Burns presents CANCER: THE EMPEROR OF ALL MALADIES, a film by Barak Goodman, to air on PBS stations nationwide from March 30-April 1. The documentary series is based on the Pulitzer Prize-winning book by Siddhartha Mukherjee, MD, The Emperor of All Maladies: A Biography of Cancer.
LLS has been a driving force behind treatment breakthroughs for patients with blood cancers, including leukemia, lymphoma and myeloma. As the world’s largest voluntary health agency dedicated to finding cures for blood cancer patients, LLS has invested more than $1billion in research to advance lifesaving treatments and cures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409151-lls-cancer-research-pbs-series/
A recent Federal Emergency Management Agency (FEMA) survey found that nearly 60 percent of American adults have not practiced what to do in a disaster by participating in a disaster drill or preparedness exercise at work, school, or home in the past year. Further, only 39 percent of respondents have developed an emergency plan and discussed it with their household. This is despite the fact that 80 percent of Americans live in counties that have been hit with a weather-related disaster since 2007, as reported by the Washington Post. With the number and severity of weather-related disasters on the rise, the America’s PrepareAthon! is an opportunity for individuals, organizations, and communities to take action to prepare for specific hazards through group discussions, drills, and exercises.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500251-fema-national-prepareathon/
The European Space Agency (ESA) has joined the CEMS global alliance as the first partnership of its kind, at a meeting in Brussels last month.
Established in 1988 by four leading European business schools (Università Bocconi, ESADE, HEC Paris and the University of Cologne), CEMS has grown into a 29-school partnership, collaborating with 70 Corporate, four Social Partners, together offering a Masters in International Management (MIM) programme.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7396551-European-Space-Agency-joins-CEMS/
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, is crossing the United States as part of the Vayama Go Somewhere Tour. This 12-market U.S. campaign is designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The next stop on the Go Somewhere Tour is Houston, TX on May 9.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61265-vayama-go-somewhere-tour-across-u-s-international-dream-trip
Virginia Bioinformatics Institute (VBI), a world-class research institute dedicated to the study of information biology, is using DataDirect Networks (DDN) SFA® high-performance storage engine-based GRIDScaler GPFS parallel file system to perform rapid, accurate Ebola outbreak modeling for the U.S. Department of Defense’s Defense Threat Reduction Agency (DTRA).
A team of 30 researchers and scientists on VBI’s Ebola rapid response team initially provided DTRA and West Africa’s Ministries of Health (MOH) with short-term forecasts on vaccine production and disease spread.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7429756-ddn-gridscaler-vbi-ebola/
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The upcoming unveiling of the Environmental Protection Agency's plan to impose new far-reaching regulations on emissions of existing power plants promises to bring unwelcome increases in electricity prices for consumers and businesses, warns the National Mining Association.
"This plan is all pain and no gain," said Luke Popovich, vice president of communications for the National Mining Association." That's why state leaders across the country are coming to the same conclusion— that we should not sacrifice our power system to an unworkable plan built on a faulty interpretation of the law."
To view the multimedia news release, go to http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
It’s said that the Ford Mustang has starred in more movies than any other car. Now GTB – Ford’s creative agency – have created a real on-screen first for the legendary marque. To celebrate the iconic driving film C’etait un rendez-vous, GTB worked with Claude Lelouch to recreate his iconic original film, in 360 VR.
Lelouch said of the remake: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’
Says Chief Creative Julian Watt, “The original 1976 movie captured an audacious eight-minute drive through Paris in the early hours of the morning. It was thrilling and ground breaking. Our idea was to maintain that essential experience, but bring the cinematic thrill of VR and the driving experience of Ford Mustang.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8045851-claude-lelouch-film-360-vr-ford-mustang/
On World Mental Health Day, Janssen has announced the results of a pan-European research project: ‘Talking About Treatment in Schizophrenia: A Patient and Carer Survey’. The survey of 166 adults living with schizophrenia and 468 carers was conducted by the independent market research agency, Fieldwork International (part of Ipsos MORI), and explored awareness, feelings and preferences regarding treatment.
The survey, conducted across 12 countries in Europe (Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Russia, Spain, Sweden, Switzerland and the UK), highlighted key factors affecting the peace of mind for carers, such as the impact of the condition on day‑to-day life, potential relapse/hospitalisation and getting support beyond medication. 94% stated they reminded the person they care for to take their medication and for 49% this happens often.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7947151-janssen-survey-carers-adults-schizophrenia/
In response to the devastation wrought by Saturday’s earthquake and powerful aftershocks in Nepal, the Ad Council has joined the U.S. Agency for International Development’s Center for International Disaster Information (USAID CIDI) to launch a series of television, print and digital public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit CIDI.org/NepalRelief, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the earthquake.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512851-ad-council-nepal-earthquake-relief/
