Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
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This February 18th marks The Advertising Council’s seventieth anniversary. Since 1942, the non-profit organization has been creating memorable campaigns aimed at improving the lives of the American people. Ad Council icons and slogans are woven into the very fabric of American culture. With campaigns ranging from
Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
Gerber Products Company, part of the Nestlé family, announced today the launch of the Gerber Generation Photo Search III on its Facebook page https://www.facebook.com/Gerber. Starting today, parents of children up to 48 months of age are encouraged to upload their favorite photo of their children for a chance to win the search grand prize – a $50,000 cash prize and the opportunity to star in an upcoming advertisement for Gerber. Photo entries are being accepted through Aug. 26.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57102-gerber-generation-facebook-photo-search-for-next-advertising-star
More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing OREO fans —which part of an OREO is the best, the cookie or the creme?
To view Multimedia News Release, go to http://www.multivu.com/mnr/60226-oreo-fan-favorite-cookie-campaign-during-football-game
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
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PR Newswire, the leading global provider of innovative marketing and communications solutions, today unveiled Agility, the first fully integrated communications and workflow platform to combine powerful media monitoring, media targeting and real-time engagement tools with industry-leading content distribution capabilities—all from a single dashboard.
Agility, which currently has more than 300 active early adopters, allows marketing and communications professionals to free themselves from the disparate platforms they currently use, and now seamlessly target, engage with and monitor traditional media and social influencers through one integrated dashboard with a single login. Agility helps these professionals glean actionable insights into who is saying what about their brand, how influential these people are, where these conversations are happening and to engage these influencers in real-time.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56537-prnewswire-agility/
