The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
The Mexico Tourism Board (MTB) reported that its 2017 Meetings and Events program has led to significant growth in the industry sector, showing a 6.7% increase from January to October, when compared to the same period in 2016. Mexico has taken a leadership position as a destination for meetings and events with the relaunch of its strategic partnership program with meetings industry organizations and initiatives that aim to elevate its ICCA ranking, as well as to increase the economic impact of the meetings and conventions industry in the Mexican economy, which currently accounts for US$25 billion. The International Congress and Convention Association (ICCA) ranks Mexico as 3rd in Latin America, 5th in the Americas, and 21st globally for meeting and incentive travel.
“The meetings and convention industry is a crucial part of our growth plan focused on elevating the average expenditure of travelers,” said Hector Flores, CEO of the Mexico Tourism Board. “We are continuing to invest in building Mexico’s profile for business events and are working closely with industry leaders around the world to bring more corporate and association events to Mexico while introducing them to destinations beyond our traditional sun and beach offerings.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8242051-mexico-tourism-meetings-events/
Penny has returned. She is now back from her holiday vacation in London. It’s really good to have Penny back at the studio. Today’s episode, Professor HANS and Penny talk about the difference between the men in London and the men in the US and their attitude towards women in night clubs and bars. Men in US possess strong self-confidence and they are really cocky. They are so upfront. They run in places and just come up to you especially in night clubs and bars.
On the contrary, the British men are quite reserved. They rarely come up to girls and when they do it’s kind of lame and hesitant. But, in fairness, there are a lot of good British gentlemen out there.
This November, Purina wants to thank the four-legged friends who make our lives so special. From now through the Thanksgiving holiday, Purina is inviting dog owners to log on to Facebook, Twitter or Instagram and tell the world why they are thankful for their dog.
For every original post submitted through November 29th that includes @Purina and the hashtag, #dogthanking, Purina will donate one dollar to the AKC Canine Health Foundation – up to $75,000 – to help further pet health research. Submitted videos, photos and posts may be shown during the National Dog Show Presented by Purina, on Thanksgiving Day on NBC.
Olympic figure skater Johnny Weir kicked off the campaign by thanking his dog Tema: “Tema is my little prince, and always there wagging his tail when I get home. He brings so much joy to my life, and I am so thankful for his companionship,” Weir said of his Japanese Chin. He and fellow Olympian, Tara Lipinski, will be on special assignment to lend their distinctive presence for the first time to The National Dog Show Presented by Purina.
To view the multimedia release go to:
http://www.multivu.com/players/English/7669351-purina-dog-thanking/
In an unprecedented first, Karl Lagerfeld will premiere his new ready-to-wear and accessories collection for children and babies on Melijoe.com. On November 9th, Melijoe.com is proud to propose the Karl Lagerfeld Kids collection and to offer customers the chance to pre-order pieces from the spring-summer 2016 debut collection.
A new family of mini-Karls has arrived! The iconic profiles of the designer and his feline muse, Choupette, crop up here and there in embroideries and prints, spicing up a collection that, in true Lagerfeld style, is both witty and chic. For older children, there are T-shirts and sweatshirts in every color, jeans, skirts, ties and, of course, the indispensible crisp white shirt and black blazer. Layettes rock like never before, from bonnets and bibs to booties, tiny blouses and mini-blazers. When it comes to accessories, the collection brims with adorable details, from cat ears and whiskers to trompe l’oeil collars and ties, fingerless gloves, rock star sunglasses, caps, ballerina flats, headbands and miniature handbags.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679251-karl-lagerfeld-kids-pre-order-melijoe/
A new crash test program from the Insurance Institute for Highway Safety aims to ensure that manufacturers pay attention to the safety of front passengers as well as drivers.
The test was developed after it became clear that some manufacturers were giving short shrift to the right side of the vehicle when it comes to small overlap front crash protection. A good or acceptable passenger-side rating will be required to qualify for the Institute’s 2018 TOP SAFETY PICK+ award.
The first test group in the passenger-side small overlap front test program did better overall than vehicles IIHS previously evaluated for research. Ten out of 13 midsize cars tested earn a good rating, while one is acceptable and two earn a marginal rating.
In contrast with a group of 2014-16 model small SUVs tested for research, none of the 2017-18 midsize cars had a poor or marginal structural rating. Instead, the biggest problem in the new group was inconsistent airbag protection in five cars, which would put passengers’ heads at risk.
Employers around the world can now take the pulse of the labor market in less than a minute thanks to CEB (NYSE: CEB), a best practice insight and technology company, and its new Global Talent Monitor. The company launched the tool today to hundreds of talent executives during its ReimagineHR summit in Chicago, Ill.
CEB’s Global Talent Monitor provides a snapshot of how real employees and job candidates around the world feel about the economy, their own prospects and what motivates them—or doesn’t—when it comes to work. By keying in on six metrics, CEB provides employers topline visibility into employees’ needs and motivations, which help them focus priorities and shape programs based on business need.
To view the multimedia release go to:
http://www.multivu.com/players/English/7427251-ceb-global-talent-monitor/
WHOOP today announced consumers will have the opportunity to train like elite athletes when its performance optimization system goes on sale to the general public on www.WHOOP.com. The WHOOP Strap 2.0 will ship in time for the holiday gifting season.
WHOOP also announced today that 20 Olympic athletes, including front-runners like swimmer Ryan Lochte, wrestler Adeline Gray, and beach volleyball team Casey Patterson and Jake Gibb, are training on the sports performance platform in preparation for Rio.
To view the multimedia release go to:
http://www.multivu.com/players/English/7880351-whoop-athlete-performance-technology/
Al Maryah Island in Abu Dhabi was a beacon of celebration this New Year’s Eve after playing host to a spectacular firework display, which lit up the sky of the United Arab Emirates’ (UAE) capital at midnight.
More than 8,000 visitors descended on Al Maryah Island, Abu Dhabi’s business and lifestyle destination, to see in 2016. They enjoyed an unforgettable night of family fun and entertainment, which saw live performances from DJs and musical acts, Zeina Aftimos and Hamami Trio. Thousands of fireworks were launched from buildings in Abu Dhabi Global Market Square, the commercial heart of Abu Dhabi's international financial center, and barges in the Arabian Gulf.
Visitors were virtually connected to festivities from around the world, with live footage being displayed on a variety of screens, and an interactive earth globe that lit up when a new country welcomed in the New Year in its time zone. An assortment of festive food trucks, shopping and casual dining at The Galleria, five star feasts at Rosewood Abu Dhabi, a Winter Fair and a dedicated Kid’s zone, were also enjoyed throughout the night.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7725051-al-maryah-island-abu-dhabi-new-years/
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Three out of seven large pickup trucks evaluated by the Insurance Institute for Highway Safety in a new round of crash tests earn an acceptable or higher rating for occupant protection in a small overlap front crash.
IIHS evaluated two body styles of each 2016 model-year pickup — crew cab and extended cab. Crew cabs have four full doors and two full rows of seating. Extended cabs have two full front doors, two smaller rear doors and compact second-row seats.
IIHS last year decided it would test the two most popular variants of large pickups instead of just one after discovering that the Ford F-150 extended cab lacked structural countermeasures that helped the crew cab earn the top rating of good in the small overlap test. The test replicates what happens when a vehicle runs off the road and hits a tree or pole or clips another vehicle that has crossed the center line.
Ford improved the 2016 model F-150 SuperCab to clinch a good rating in the small overlap crash test, up from the 2015 model’s marginal rating. The F-150 is the only large pickup in the latest test group to earn the Institute’s top rating in the test. It joins the F-150 SuperCrew in earning a 2016 TOP SAFETY PICK award when equipped with Ford’s optional basic-rated forward collision warning system.
Vehicles that earn a basic rating for front crash prevention plus good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint evaluations qualify for TOP SAFETY PICK. To qualify for 2016 TOP SAFETY PICK+, a vehicle must earn good ratings in the five crashworthiness tests and an advanced or superior rating for front crash prevention.
