Volvo Cars unveils the long-awaited Cross Country version of its successful V60 Sportswagon at the LA Motor Show next week. “We are delighted to add the third true Cross Country model to our product portfolio. The successful combination of dynamic styling and rugged capability place the V60 Cross Country in a class of its own,” said Lex Kerssemakers, Senior Vice President Product Strategy and Vehicle Line Management at Volvo Cars.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762521-volvo-cross-country/
A new social network for creative professionals taking two years and almost €1 million to develop was launched today. ‘Toadsquare’ aims to unite the world’s 20 million ‘creatives’ – artists, photographers, filmmakers, scriptwriters, actors – and provide them with an instant, global showcase for exhibiting their talents to agents, producers and collectors.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61904-toadsquare-social-network-unites-creatives
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
KitchenAid is expanding its popular line of black stainless major appliances to include a number of new built-in and freestanding ranges and refrigerators. Originally launched in 2015 as the industry’s first appliances with a black stainless steel finish, the collection will feature a total of 54 appliance models by the end of the summer, including refrigerators, wall ovens, ventilation hoods, dishwashers, under counter beverage centers and more. With the upcoming additions, KitchenAid will have one of the most complete offerings of black stainless appliances in the industry.
“The feedback we’ve received on our black stainless finish from consumers, the design community and even professional chefs when we first introduced it has been overwhelmingly positive,” says Beth Robinson, senior manager of brand experience for KitchenAid. “We’ve made it a top priority to expand our black stainless appliance portfolio to include even more options so that virtually any consumer can have a black stainless suite, regardless of their kitchen layout.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8013853-kitchenaid-expands-black-stainless-appliances-collection/
ACG – the leading partner for pharmaceutical industry’s myriad requirements – is strengthening its product portfolio by launching several new machines at CPhI/P-MEC India, to be held during 2-4 December 2014, at Bombay Exhibition Centre, Mumbai.
P-MEC India, co-located with CPhI India, is one of the ‘must-attend’ events in the international pharmaceutical industry. With a booth that spreads over 1,000 sq. m., ACG will be displaying several new machines including the all-new ACG X.One Technology that reinvents the 12-bar safety features; Protab, a tablet press suited for small to medium batch sizes, and many more.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391551-ACG-Launch-New-Machines-at-CPhI/
Sonata Software, a global strategic IT services firm announced today that it has signed a definitive agreement to acquire through its US subsidiary, a 100% stake in the enterprise mobility enablement technology provider Halosys. Based in Santa Clara, California, Halosys is an innovator in providing technology platform and solutions that help enterprises realize the transformational impact of mobile on business. Halosys provides a single Unified Enterprise Mobile Enablement platform that enables businesses build, secure, manage and deploy an enterprise wide mobile applications portfolio. This is achieved by building critical features of multiple hitherto discrete mobility systems such as mBaaS (Mobile Back-end-as-a-Service), MADP (Mobile Application Development Platform), MAM (Mobile Application Management) and API (Application Programming Interface) in a unified platform with consistent workflows and enhanced user interfaces. The platform seamlessly extends existing enterprise security, identity and business applications to the mobile applications. This simplifies, accelerates and ensures a reliable way to execute mobility programs at scale, with an underlying architecture that adheres to emerging mobile & IoT technology trends. Sonata serves world leaders in ISV, Travel, Retail and Consumer goods businesses with digital business readiness solutions and sees the Halosys acquisition as a key piece in providing an end to end mobile solutions to customers.
To view the multimedia news release, go to http://www.multivu.com/players/English/7591351-sonata-invests-acquires-halosys/
MGM Resorts International, whose resort portfolio includes some of the world’s most iconic hospitality brands, launched its first-ever corporate brand campaign this weekend, turning the spotlight on the incredible array of entertainment experiences that form the nexus across the company’s 27 distinctive resort destinations. The integrated “Welcome to the Show” campaign illustrates MGM Resorts’ expertise as the leading global entertainment company, showcasing the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, Chairman and CEO of MGM Resorts International.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
Clayton, one of America’s largest homebuilders, today announced it has acquired Gallatin, Tenn.-based Goodall Homes, a builder of new single-family homes, townhomes and condominiums since 1990. Goodall is the second site-built housing company to become part of Maryville-based Clayton, a subsidiary of Warren Buffett’s Berkshire Hathaway. Clayton acquired Atlanta-area builder Chafin Communities last fall.
Clayton, through its site-building group, Clayton Properties, entered the site-built housing market to expand its portfolio of housing options to homebuyers. The acquisition of Goodall Homes includes approximately 3,600 lots and 180 homes under construction in a five-county area in Middle Tennessee. Goodall Homes closed 436 homes last year.
“Adding great builders like Goodall to our team is exciting,” stated Clayton home building group President, Keith Holdbrooks. “As we continue to grow and expand into the site-built market, it is important to partner with teams that share our culture of providing an excellent customer experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7716454-clayton-acquires-goodall-homes/
Texas Instruments (TI) (NASDAQ: TXN) today announced the new SimpleLink™ ultra-low power wireless microcontroller (MCU) platform that helps customers go battery-less with energy harvesting or enjoy always-on, coin cell-powered operation for multiple years. With this industry-first technology, customers have the flexibility to develop products that support multiple wireless connectivity standards using a single-chip and identical RF design. The SimpleLink ultra-low power platform supports Bluetooth® low energy, ZigBee®, 6LoWPAN, Sub-1 GHz, ZigBee RF4CE™ and proprietary modes up to 5Mbps. This platform expands TI’s SimpleLink portfolio, the broadest, lowest power and easiest to use wireless connectivity offering in the industry for the Internet of Things (IoT). For more information, visit www.ti.com/simplelinkulp.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/70647527-texas-instruments-simplelink/
Habanos, S.A will launch an exclusive product for the Duty Free and Travel Retail channels at the 31st edition of the Tax Free World Association World Exhibition & Conference at Cannes: the Hoyo de Monterrey Petit Belicosos (52 ring gauge x125 mm length), with an up until now inexistent format in the regular Habanos portfolio and that has only been used previously in some limited or regional editions. This product will come inside a special travel humidor, with an exclusive production, becoming a high value and exclusive premium product.
Hoyo de Monterrey Petit Belicosos (52 ring gauge x125 mm length) is one of the favoured Habanos for those who enjoy the heavy ring gauge format in a short smoking time.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8188951-habanos-hoyo-de-monterrey-petit-belicosos/
Ethicon* joins world-renowned experts in bariatric surgery to share the latest breakthroughs in science and innovation that are advancing surgery in the fight against obesity and metabolic diseases during ObesityWeek 2016, the combined annual meeting of the American Society for Metabolic & Bariatric Surgery (ASMBS) and The Obesity Society (TOS). Ethicon will highlight the growing body of research and evidence on the benefits of bariatric surgery, a new sleeve gastrectomy training module on the Touch Surgery app, and its comprehensive portfolio of bariatric surgery products aimed to improve patient outcomes.
“Ethicon’s mission is to lead the way in resolving the burden of obesity for both patients and healthcare systems by expanding access to care and demonstrating the critical value of treatment through research and evidence, while also enabling new technologies,” said Dr. Elliott Fegelman, Therapeutic Area Expert, Metabolics, Johnson & Johnson Innovation.
To view the multimedia release go to:
http://www.multivu.com/players/English/7965651-ethicon-bariatric-surgery-access-obesity-week-2016/
Ethicon*, a trusted leader in advancing wound closure, announces the launch of STRATAFIX™ Spiral PDS Plus and STRATAFIX™ Spiral Monocryl Plus Knotless Tissue Control Devices. With the addition of these two new suture technologies to the STRATAFIX™ Family of Knotless Tissue Control Devices, Ethicon has established the most comprehensive and unmatched knotless suture offering available to surgeons in the U.S.
STRATAFIX™ Knotless Tissue Control Devices transforms the wound closure experience by providing unique advantages over traditional sutures. STRATAFIX™ sutures provide more strength and security, more consistency and more efficiency than traditional suturing. The portfolio of knotless sutures also enables surgeons to more easily manage tension and control tissue approximation with each pass during closure and eliminates the need to tie knots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7889651-ethicon-new-stratafix-suture/
