http://www.globalintegra.com/blog/ Watch this video to learn what not to do, from from a notorious 'bad marketing campaign'. This perhaps one of the most famous marketing disasters in the world. From this video you can be weary of marketing don't s and learn to avoid them. The Hoover flights fiasco in particular talks about a cross promotion disaster that not only brought the company temporary bad name but permanent brand failure. This video will take you through the happenings in vivid detail. Sited as one of the biggest example of marketing failures, this is definitely a must watch!
A business school alumnus has cycled over 16,000 km from Shanghai to London, to raise money for a children’s charity.
Matthieu Liard, a graduate of the CEMS Master’s in International Management programme and HEC Alumnus began the mammoth journey in March this year. Along with friend Oli Goulden, he cycled through 16 countries, four deserts and three mountain ranges.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64172-cems-alumnus-cycles-shanghai-london-charity
Illinois State Treasurer Dan Rutherford today announced that the state’s Cash Dash unclaimed property program has a new name, I-Cash, and has added 780,000 new names to the public web database. The Illinois State Treasurer’s Office is making this effort to connect even more Illinois residents with their cash and assets.
I-Cash, part of the Illinois State Treasurer’s Unclaimed Property Division, connects state residents with their unclaimed property. The program was established in 1999 with the goal of helping Illinois residents through the process of reclaiming money or assets. It’s common for people to lose track of their assets when they move or when loved ones pass away, and businesses and banks are required to turn over unclaimed accounts to the treasurer’s office.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57020-illinois-treasurer-dan-rutherford-i-cash-unclaimed-property-program
Avon announced today it will launch Fergie’s third fragrance, Viva, with a special advanced preview on Cyber Monday, months ahead of its February 2013 launch. As a highly-anticipated follow up to Fergie’s two fragrances, Outspoken and Outspoken Intense, Viva will be available to customers through their Avon Representatives on this day only as part of an online exclusive beauty gift set. This limited edition holiday special will feature the full size Viva fragrance, matching shower gel, body lotion, and other Avon beauty products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58789-avon-new-fragrance-viva-by-fergie-live-life-by-your-own-rules
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Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60902-stacie-bright-unilever-keynote-bdi-pr-newswire-content-marketing-summit
NALCAB—National Association for Latino Community Asset Builders, today launched a National Fair Housing Media Campaign, to engage and inform African American, Latino, Asian Pacific Islanders and other communities about discriminatory housing practices, their rights under the federal Fair Housing Act, and HUD resources. This cutting-edge media campaign will engage people through a comprehensive national media effort as well as grassroots outreach.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63685-nalcab-launches-campaign-against-housing-discrimination
Today’s superheroes don’t drive a Batmobile or fly through the air faster than the speed of light. Their capes are white lab coats and their superpower is the ability to cure. They are men and women researching cures for childhood cancer – the leading cause of death by disease in children under the age of 15 in the U.S.1- which is vastly underfunded.2
Starting today, Northwestern Mutual is giving consumers the chance to honor childhood cancer researchers and kids who are fighting cancer, by raising research funds through a new Facebook campaign, Heroes for a Cure. The Northwestern Mutual campaign aims to raise $50,000 – equal to 1,000 hours of research – in September, which is National Childhood Cancer Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59532-northwestern-mutual-launches-heroes-for-cure-campaign-fight-child-cancer
Santa isn’t just sliding down the chimney this year! To bridge the gap between Easter and Christmas, 20 PEEPS® Santas hopped through New York City spreading cheer and sweetness. The journey of the Santas culminated with a choreographed dance to the tune of the “Bunny Hop” and the distribution of samples of candy-cane-inspired PEEPS® Candy Cane marshmallow treats.
The hopping Santas began at Rockefeller Plaza and hopped about the city, stopping at Times Square, and outside Radio City Music Hall, finally gathering for a special event that had spectators jumping with joy.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/57865-just-born-inc-peeps-santas-easter-bunny-hop-new-york-city
Some of us process sensory input more effectively through visual means, others through auditory stimuli, and others through a kinesthetic (a touch or feel) approach. Here\\\'s a very simple way to begin to contemplate which way your genius accesses information. Imagine for a moment that you are buying a new item of clothing for an important meeting. Would you be most influenced to buy primarily for a) the color and style of the outfit; b) the benefits the salesperson tells you about the clothing; c) the texture and feel of the fabric. If you chose \\\
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