Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
TEXAS TROCAS, la serie original de Discovery en Español de mayor audiencia en el 2014, regresa a la pantalla el lunes 3 de agosto con más de las increíbles historias y transformaciones de camiones que despertaron la curiosidad del público hispano. La producción, protagonizada por los Méndez, una familia mexicoamericana del sur de Texas, se transmitirá los lunes a las 10PM E/ 7PM P como parte del bloque de programación Lunes de Motores.
Experimente aquí el comunicado de prensa multimedia: http://www.multivu.com/players/Spanish/7575051-discovery-en-espanol-texas-trocas/
In an unprecedented move for the television-shopping industry, Jewelry Television® (JTV), is announcing that it will air Rock Star Designer, the first reality show broadcast on a home-shopping network. “JTV Rock Star Designer,” has involved a national search for talented jewelry designers, one of whom will win a $5,000 cash prize and the opportunity to design and sell a jewelry collection on the national jewelry and gemstone shopping network. The reality series will debut on Aug. 7 at 7:30 p.m. EDT, leading into the network’s most-watched show, “Girlfriend Friday.” There will also be an encore presentation every Wednesday at 2 a.m. EDT beginning Aug. 12.
In March 2015, JTV issued a call for entries and received applications from designers around the country. Each aspiring designer was required to submit examples of their jewelry designs and a biographical video describing why he/she should be JTV’s first “Rock Star Designer.” The public voted on its favorite entries, narrowing the field to 10 semi-finalists.
To view the multimedia realease please visit:
http://www.multivu.com/players/English/7372631-jewelry-television/
Clayton, one of the largest home builders in the nation, is pleased to announce the release of its newest television advertising campaign which takes aim at showcasing the modern prefab home and educating the public about the benefits of off-site construction. With the average price of a new site-built home with land in 2018 nearing $400,000 according to the U.S. Census Bureau, prefab homes offer an attainable solution starting under $200,000 in most markets plus cost of land.
To view the multimedia release go to:
https://www.multivu.com/players/English/8481351-clayton-homes-prefabulous-campaign/
S&T Bank (S&T) (NASDAQ: STBA), a full-service financial institution with assets of $5.8 billion, branch locations in 12 Pennsylvania counties and loan production offices in northeast and central Ohio, announced today a rebranding initiative that elevates the company’s corporate identity, while maintaining its century-long heritage…one customer at a time. To support the new look and feel, S&T will launch a brand campaign that plays on the ampersand (&) in its name. The campaign connects the major moments in customers’ lives with S&T Bank and will include television, radio, outdoor, and online components.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7288351-s-t-bank-rebranding/
Jewelry Television® (JTV) announced that the company is launching a branding initiative aimed at better connecting with current jewelry and gemstone consumers, as well as enhancing efforts to attract new customers.
The 20-year-old jewelry retailer is embarking on the brand image campaign using the song, ‘Beautiful Life,’ licensed from the pop group ‘Ace of Base,’ and the theme line ‘Jewelry Love.’ The campaign is motivated by an intense passion for jewelry and gemstones shared by Jewelry Television® and its customers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65955-jewelry-tv-love-brand-launch-style-quiz
This is the television trailer for the Middle Kingdom Ride, a 6x30min television series co-produced by G219 Productions, NHNZ and CICC. For more information please follow: http://www.mkride.com.
A profile of Smile Train, the world’s largest cleft organization, kicks off the 22nd season of The Visionaries, an award-winning public television series, hosted by acclaimed actor Sam Waterston. The Visionaries documentary series highlights the stories of individuals and nonprofit organizations that are working to create positive social change throughout the world. Visionaries has selected Smile Train to be profiled because the organization’s impact represents a unique opportunity to explore the seldom discussed issue of “appearance” in human society.
The Visionaries series takes viewers around the world to experience the lives of extraordinary people tackling some of humanity’s toughest challenges. The series guides viewers on a journey that leads to real solutions with proven outcomes, many of which have the potential to change the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8293751-smile-train-the-visionaries-documentary-pbs-series/
Virgin Media Business has launched a nationwide competition, with an unprecedented £1million business accelerator prize fund, to find the country’s most exciting and innovative businesses.
In an intimate three minute television message, first broadcast on Channel 4 on Tuesday evening, Sir Richard Branson cited bravery as the defining characteristic of an entrepreneur. He invited start-ups and innovators from across the UK to pitch their ideas to him in Virgin Media Business’s “#VOOM: Pitch to Rich 2015”, in association with the world’s largest professional network, LinkedIn.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7474951-virgin-media-branson-business-prize/
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
