On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
SC Johnson released its 2013 annual public sustainability report today. The report shares the latest information on the company’s ongoing work to achieve its 2016 environmental goals by using more renewable energy, cutting greenhouse gas emissions, minimizing landfill waste and developing innovative products that use fewer resources and require less packaging. SC Johnson has reduced its global manufacturing waste by 62 percent and increased its use of renewable energy to 30 percent in pursuit of these goals*.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63897-sc-johnson-2013-annual-public-sustainability-report-environmental-goals
FTC announced last week that despite Myspace’s telling users that it will not share personally identifiable data with others; it gave advertisers “Friend ID” numbers of users. This enabled advertisers to search the users’ publicly available personal data such as full names and could even lead to discovery of their web activity. The terms of the settlement specified that Myspace is not going to misrepresent its privacy policies while implementing a comprehensive privacy program. In addition, the two parties agreed to a regular independent privacy audits every other year for 2 decades.
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HBO Latino, Home Box Office’s dedicated Spanish-language premium channel, has announced their exciting roster of new premium series, films and specials for the Spring 2013 TV season. These new programs are sure to excite the nation’s bilingual Hispanic households.
Making their U.S. television premieres exclusively on the service this spring are the first season of the HBO Latin America series Preamar and the two-part telefilm Mandrake, a follow-up to HBO Latin America’s drama series of the same name. HBO Latino will also premiere the new documentary Habla Women, the latest installment in the successful Habla franchise.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60764-hbo-latino-programming-for-spring-2013
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Carowinds is unveiling plans to bring a fresh and exciting Carolina coastal experience to guests with a historic waterpark expansion in 2016. The transformation is part of the park’s commitment to celebrate Carowinds’ heritage as the place where the Carolinas come together, creating an “aquatic playground” with thrilling new attractions, new amenities and a new coastal name - Carolina Harbor.
Carolina Harbor waterpark will be included with park admission and will offer guests relaxing moments of tranquility and refreshing thrills by the “shores”, plus delivers a best day ever guest experience. The addition is the latest phase in a $50 million plus multi-year expansion at Carowinds, an effort kicked off by building the world’s tallest and fastest giga coaster, Fury 325, as well as new park food offerings which are regionally relevant.
To view the multimedia release go to:
http://www.multivu.com/players/English/7477452-carowinds-carolina-harbor-waterpark/
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Hennessy, the world’s best-selling Cognac, continues to push boundaries in the spirit of its Never stop. Never settle. mantra with a new collaboration and limited-edition offering from Harlem hip hop artist and painter A$AP Ferg. Bringing together three of the artist’s passions: art, music and Cognac, this is Hennessy’s latest creative collaboration centered around the notion of pushing the limits of one’s potential. It is a value the Cognac producer has prioritized since inception more than 250 years ago, with eight generations of the Hennessy family and eight generations of the Fillioux family Master Blenders representing the endless pursuit of creating the perfect Cognac, year after year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8256251-hennessy-asap-ferg-never-stop-settle/
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The latest edition of Hotels.com® Hotel Price Index™ (HPI®) indicates that North America saw the second fastest rise in average hotel prices in the first half of 2012, with a growth of 5 percent, putting the Index at 109. The good news for travelers is that prices stayed 10 Index points behind their peak in 2007 and were still cheaper than in 2006.
The HPI tracks real prices paid per room by Hotels.com customers at approximately 140,000 properties within the Hotels.com network in major destinations around the world. This edition of the report, which compares the first six months of 2012 with the same period in 2011, shows an upward trend in hotel prices across all global regions, resulting in an average global increase of 4 percent. This is the first time in five years that Hotels.com has seen an increase across the globe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52878-hotels-com-hotel-price-index-north-american-hotel-prices-up-5-percent
The rise in popularity of action cams and wearable devices is now reaching kids – but in a more durable and affordable way. Today VTech announces the availability of its latest innovation, the Kidizoom Action Cam (www.VTechKids.com/ActionCam), bringing parents’ technology to a new generation of active kids. Already receiving accolades, it was named the #1 breakout hit on the TTPM Summer Play List.
As the summer months approach and families head outdoors, the Kidizoom Action Cam is the perfect companion to help little explorers capture memorable moments while on the go so parents can treasure them forever. It features a robust, durable design and comes complete with mounts for attaching to a bike, skateboard or scooter, plus a waterproof case, all at an affordable price, making it an exceptional alternative to an expensive adult action camera. It is available now at Walmart online (www.walmart.com) and in Walmart stores May 11th.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404455-vtech-kidizoom-action-cam/
