Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Drivers of vehicles that perform well in the Insurance Institute for Highway Safety's side-impact crash test are much less likely to die in a real-world left-side crash than drivers of vehicles that do poorly, a new analysis finds. The study includes only passenger vehicles with side airbags, demonstrating that airbags, while crucial, are far from the whole story in side crash protection.
After controlling for driver age and gender and vehicle type and weight, a driver of a vehicle rated good for driver protection in a side impact is 70 percent less likely to die in a left-side crash compared with a driver of a vehicle rated poor. A driver of a vehicle rated acceptable is 64 percent less likely to die, and a driver of a vehicle rated marginal is 49 percent less likely to die.
Food Network’s The Great Food Truck Race returns for a third season this summer, with host Tyler Florence presiding over the cross-country culinary road trip with a brand-new twist: no longer a competition between current food truck operators as in prior seasons, this high-stakes battle is between eight teams who desperately want to be in the food truck business – they have a dream, a concept and insane culinary skills. Each three-person team is provided a vehicle for the race, but only the grand prize winner gets to keep their food truck and a $50,000 cash prize to start their dream business. From mobile mini-pies and authentic Aussie grub to specialty waffles, each team’s inspired cuisine and road strategy is put to the test in city-specific challenges that begin at a Long Beach, Calif. lighthouse and continue through the finale at the West Quoddy Lighthouse in Maine, the easternmost point of the United States. The seven-episode series premieres on Sunday, August 19th at 10pm ET/PT, after the finale of Chopped: Grill Masters, and beginning the next week will air in its regular timeslot Sundays at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56970-food-network-the-great-food-truck-race/
Cirque du Soleil presented a wholly unique and exclusive performance for the 84th Academy Awards on Oscar Sunday, February 26. The one-time-only event featured the largest Cirque cast ever assembled for a single act.
More than 50 international artists from Cirque du Soleil productions around the world converged in Los Angeles to bring the dynamic showcase to life. The act featured aerialists, Icarian acrobats, hand balancers, dancers and characters from IRIS, A Journey through the World of Cinema™ along with the 15-member Banquine team from Viva ELVIS™ in Las Vegas and a hand balancer from Zarkana™, direct from Moscow’s Kremlin State Palace Theatre. The act was accompanied by music from Academy Award®-nominated composer Danny Elfman, who scored the music for Cirque du Soleil’s IRIS, A Journey through the World of Cinema.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54694-cirque-du-soleil-84th-academy-awards-exclusive-performance-danny-elfman
Procter & Gamble’s Crest® Pro-Health™ Sensitive Shield™, kicked-off the Summer of Sensitivity campaign today in New York City’s Penn Station in partnership with Alison Sweeney and Feeding America - the nation's leading domestic hunger-relief charity. As part of the promotion, commuters and nearby pedestrians were encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health - the ONLY leading toothpaste to protect against teeth sensitivity and all these other areas dentists check most: cavities, gingivitis, tartar, plaque, fresh breath and whitening. Unlike the leading sensitivity toothpaste, Crest Pro-Health Sensitive Shield offers sensitivity protection plus other important oral care benefits that provide all-around protection for a healthy mouth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crest/44588/
Based on its recent analysis of the nuclear cardiology market, Frost & Sullivan recognizes Siemens Healthcare with the 2011 North America Frost & Sullivan Product Differentiation Excellence of the Year Award for its IQ-SPECT, a distinct imaging solution. This product not only offers high-quality imaging by achieving maximum counts, but does so in the quarter amount of time taken by conventional single photon emission computed tomography (SPECT) systems and with less radiation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/53611/
EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, today announced that the company’s state-of-the-art research center in Billerica, MA, is LEED® Gold certified under the U.S. Green Building Council and verified by the Green Building Certification Institute (GBCI). LEED® is the nation’s preeminent program for the design, construction and operation of high performance green buildings. The Billerica research facility supports the company’s commitment to developing and discovering innovative treatments in oncology, neurodegenerative diseases and fertility, and is one of only five laboratories in Massachusetts to achieve this high rating.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/emdserono/49715/
Flashrock hit the road once again only in this music video to cover 4 very different bands when it comes to musical style. We set up a little stage in the backyard of one of the band members house somewhere in Arleta, California and rocked all night long.
The Razor A2 Kick Scooter is one of the finest scooter rides you will ever have. It's a thrilling experience for a child. Not only is it great fun but it provides kids with the opportunity to play outdoors and get fit.
Today, legendary rock icon Rod Stewart confirmed his long-rumored return to The Colosseum at Caesars Palace for his first 18 concerts of his two-year Las Vegas residency, kicking off on August 24, 2011. Rod Stewart: The Hits. will be a concert celebration featuring a set list of the rock and R&B favorites which have defined Stewart’s unparalleled five-decade-long career. The spectacular, state-of-the-art production, presented by AEG Live, will be a culmination of Stewart’s seminal hits like “Maggie May,” “You Wear it Well,” “Hot Legs,” “You’re in My Heart,” and “Some Guys Have All the Luck” mixed with a few surprise rarities and sizzling covers. Rod Stewart: The Hits. is being designed to give audiences that intimate, only in Las Vegas concert experience – with no fan more than 120 feet from the magnificent stage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/rodstewartaeg/50028/
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