St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
Greenbeard is a guinea pig who farms lettuce, until one day, a fine salt breeze blows up from the sea and through his garden. Greenbeard leaves his simple life to go in search of adventure as a pirate. He buys a boat which he names THE GOLDEN LETTUCE, and hires a rat named Snug Rumkin to be his crew. As Greenbeard sings a pirate song, they sail away in search of adventure and treasure. Children’s
Según una encuesta divulgada hoy por el Ad Council, menos de la mitad (44%) de los padres en los Estados Unidos informan que sus hijos se cepillan los dientes dos veces al día o más. Justo a tiempo para el regreso a las clases, el Ad Council se une a The Partnership for Healthy Mouths, Healthy Lives, una coalición de más de 35 de las principales organizaciones de salud dental, para estrenar Kids’ Healthy Mouths, la primera campaña conjunta nacional de servicio público multimedia diseñada a enseñarles a los padres y cuidadores, así como a los niños, la importancia de la salud oral y maneras sencillas para evitar las enfermedades orales. Los anuncios de servicio público (PSA) en inglés y español se están distribuyendo hoy a los medios de comunicación de todo el país.
Para más, va a http://www.multivu.com/mnr/57427-ad-council-bocas-sanas-de-ninos-2min2x-salud-oral
Stride Rite®, the leader in premium children’s footwear, today announced the introduction of its Star Wars™ by Stride Rite® Trilogy of the Lights, an epic collection of sneakers with unique light-up technology only available through the innovation of Stride Rite.
The collection features three sneaker styles inspired by Star Wars characters and lore, each with its own unique light-up technology.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60351-stride-rite-star-wars-trilogy-of-the-lights-collection-unique-kids-shoes
In the all-new epic adventure from Dav Pilkey, George and Harold travel through time to save Captain Underpants and the world from certain destruction! Captain Underpants and the Revolting Revenge of the Radioactive Robo-Boxers By Dav Pilkey http://www.pilkey.com/ or http://www.scholastic.com/captainunderpants/books/author.htm Children/teachers/parents/humor
VeggieTales® the global leader in kids’ faith-based home entertainment is featuring pop culture icon, Si Robertson of Duck Commander®, in the cast of its upcoming Christmas DVD, “Merry Larry and the True Light of Christmas.” Scheduled to arrive in Christian retail outlets on Oct. 19, 2013, followed by a broader release in general retailers on Oct. 22, 2013, the new holiday story blends great fun and entertainment while telling a tale of the true meaning of Christmas as only VeggieTales can.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63280-veggietales-new-merry-larry-true-light-christmas-si-robertson-owl-city
Fifteen-year-old Chengo Chewe from Lusaka, Zambia, has turned his life around through the Children International Youth Program. Raised in an extremely volatile community, he lost his father at a young age; few expected him to escape this terrible cycle of poverty and violence. Yet, in 2009, 12-year-old Chengo participated in the United Nations International Youth Day in New York City. Today, Chengo is in high school and plans to study political science in college. His biggest dream? Returning to the United Nations as a diplomat.
Chengo credits Children International for the positive track his life has taken. “I would like to say thank you to Children International for the opportunities they have given me, the opportunities that have opened in my life.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52276-children-international-impoverished-youth-learn-to-give-back
The Ad Council is joining forces with BAM! Body and Mind and KIDZ BOP to premiere The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally-balanced lifestyle. Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long G.A.M.E. film will premiere on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living, an initiative that inspires kids and families to lead healthier lifestyles. Audiences will then be directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61182-ad-council-mccann-bam-kidz-bop-help-fight-childhood-obesity
U.S. Transportation Secretary Ray LaHood today joined National Highway Traffic Safety Administrator David Strickland and Safe Kids President and CEO Kate Carr for the kick-off of Child Passenger Safety Week to remind parents and caregivers to make sure that they are properly using and installing their child safety seats. A new National Highway Traffic Safety Administration (NHTSA) survey shows that parents are making five significant mistakes when using car seats and booster seats. It also found that one in five parents do not read any instructions when installing seats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57925-nhtsa-child-passenger-safety-week-2012
The New Adventures of Peter Pan, a 26 × 22’ 3D HD Stereoscopic TV series, is coproduced with ZDF Group and Method Animation and supported by France Television, De Agostini Group, ATV, B Channel-Indonesia, JCCTV and Noga. Initial ratings are proving this new series to be very popular!
The Jungle Book toys launch globally
The Jungle Book CGI animated series has over 100 licensees across a variety of industries worldwide. Following the success of the TV series, The Jungle Book Toy Line, consisting of action figures, play sets and walkie talkies; outdoor adventure, electronic and summer toys has now launched in key global territories.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61936-DQ-entertainment-the-jungle-book-toys-launch
In Texas, football and those Friday night lights are true to people’s hearts – but the importance of hydration may not always be top of mind. Representatives from Nestlé® Pure Life® recently visited a local Texas youth and football cheer practice to help inspire the coaches and parents to make healthy choices for their families and join the Nestlé Pure Life Hydration Movement. To encourage the kids to drink water and stay hydrated during practice, Nestlé Pure Life donated more than 12,000 bottles of water to the League.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59066-nestle-pure-life-donates-water-to-encourage-healthy-hydration
