It\'s a dramatic moment. In an ultra-modern audio studio, a Pearl White Lexus LFA supercar faces its challenger: a lone crystal champagne flute on a pedestal alongside a sleek amplifier. The vehicle\'s keyless ignition is engaged, and its rear wheels start spinning on a dynamometer. The engine roars louder and louder, the speedometer clicks past 150, 160, 170 mph. That\'s when the glass quivers and shimmies until – kshhh! – the flute shatters in gorgeous slow motion.
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Lexus’ latest innovation in its pursuit of perfection isn’t a new vehicle. It’s an idea…the idea that a car that will never have an accident may be possible. The automaker is using the world’s most advanced driving simulator to enable its engineers to design technology that will help make driving safer.
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Start your engines! The Los Angeles Auto Show, the first auto show of the season is back! Widely regarded as being the most forward-thinking of all the major shows, the latest in technology and design exhibited here will be finding their way into driveways across the country in the near future. The show will also feature more than 50 World and North American debuts, including the completely redesigned Hyundai Elantra, the next high-volume vehicle is being made at its Montgomery, Alabama factory. Lincoln is making automotive history with the launch of the new 2011 Lincoln MKZ Hybrid, offering luxury customers a premium hybrid sedan at the same base price as its conventional gas sibling. Subaru is showing an Impreza Concept Car that shows the direction that Subaru thinks all-wheel Drive sedans will be taking in the next few years. This new design theme seems to be working along with the well-known Subaru traits of all-wheel drive safety and reliability, since Subaru just set an all-time sales record for the US - beating last year's all-time record by 25%.
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Named the Range Rover Evoque, this all-new coupé will join the Range Rover and Range Rover Sport in North American dealerships in fall, 2011. It will be the smallest, lightest and most fuel efficient Range Rover ever produced. The compact 4WD Range Rover Evoque is engineered to meet North American customer and regulatory demands for increased fuel efficiency in highly capable luxury SUVs.
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It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn’t knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.
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Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
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ADP®, a leading provider of human resource outsourcing, payroll, tax, business outsourcing and benefits administration services, and integrated computing solutions for vehicle dealers, today announced the launch of ALINE Pay by ADPSM, a comprehensive electronic payroll disbursement solution that helps employers reduce administration time and minimize their risk of financial and compliance exposure. The ALINE Pay electronic pay solution is designed to be compliant in all 50 states through a new innovative wage funding and distribution solution and gives both employers and employees flexibility in choosing the method of payment that best meets their needs: ADP Full Service Direct Deposit, the new ALINE Card by ADPSM or ALINE Check by ADPSM.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51192-adp-aline-pay-electronic-payroll-compliance-solution
The X PRIZE Foundation, an educational nonprofit prize organization, and Progressive Insurance, the country’s fourth largest auto insurance group, today, at the Historical Society of Washington, D.C., awarded $10 million to three teams who successfully completed the rigorous Progressive Insurance Automotive X PRIZE. The winning teams—Edison2 of Lynchburg, Virginia; X-Tracer of Winterthur, Switzerland; and Li-ion Motors Corp. of Mooresville, North Carolina—emerged from an original field of 111 competing teams, representing 136 vehicle entries from around the world. The winning vehicles were showcased to an audience of auto industry, business and government leaders. Each of the winning teams was also presented with a towering bronze trophy designed by Harry Winston, Inc.
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New crash tests and analysis by the Insurance Institute for Highway Safety demonstrate that underride guards on tractor-trailers can fail in relatively low-speed crashes -- with deadly consequences. The Institute is petitioning the federal government to require stronger underride guards that will remain in place during a crash and to mandate guards for more large trucks and trailers.
Audi’s future e-tron models will cover long distances powered by practically silent electric motors. To ensure that pedestrians in urban settings will hear them, the brand has developed a synthetic solution: Audi e-sound.
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The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51818-lexus-ad-campaign-engineering-amazing-light
Kelley Blue Book www.kbb.com, the leading provider of new and used vehicle information, announces the all-new 2011 model-year vehicle winners of its annual Best Resale Value Awards, which recognize current and forthcoming vehicles for their projected retained value five years from now. Since depreciation (or loss of value) is typically a car-buyer’s primary expense during ownership, these awards, like all of kbb.com’s new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.
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