The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Shell today produced its first oil and natural gas from the Perdido Development, the world’s deepest offshore drilling and production facility. Located in an isolated, ultra-deep sector of the Gulf of Mexico, Perdido marks a new era in innovation and safely unlocks domestic sources of energy for US consumers. The facility sits in approximately 2,450 meters (8,000 feet) of water, which is roughly equivalent to six Empire State Buildings stacked one atop the other, and will access reservoirs deep beneath the ocean floor. Perdido smashes the world water depth record for an offshore platform by more than 50%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/shelloil/41611/
Texas Instruments Incorporated (TI) (NYSE: TXN) announced today the next generation of its popular OMAP™ family: the OMAP 5 mobile applications platform, which is positioned to transform how mobile devices, such as Smartphones, tablets and other mobile form factors are used, making them even more valuable in our daily lives. More information on the OMAP 5 platform can be found here: www.ti.com/wbu_omap5_pr_lp.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/texasinstruments/39161/
Get a Literary Agent and Sell Your Book! Step-by-step instructions to navigate the publishing industry, find and select a literary agent that is right for you, establish your author platform, and craft a winning query letter, book proposal, and synopsis. Advice from professional agents and published authors. The Complete Guide to Hiring a Literary Agent Laura Cross Book Trailer
Find out more about this author here www.GetALiteraryAgent.com
Find out more about this book http://tiny.cc/8n6l4 Non-Fiction
Almost every market around the world is shrinking at the moment, and so is the medical sector. According to the Federal Statistics Office in the first half of 2009 the German exports were down 2.5 percent, the largest market for exports still remains the United States. However the import market in Germany has managed to become stronger. The statisticians have recorded a 6 per cent gain in imports especially from the USA, Switzerland and Japan. Germany is therefore a highly competitive market in the global medical industry - the medical trade fair MEDICA in Duesseldorf has become the most important platform for manufacturers and customers.
Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in North America, announced today that The 3rd Birthday™ will ship to North American retailers on March 29, 2011. Developed exclusively for the PSP® (PlayStation®Portable) system, The 3rd Birthday is an action-RPG that offers an all-new story-driven shooter for the handheld platform.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/square-enix/48267/
ARC is the first all-in-one content engagement platform that lets you easily, quickly and widely distribute your multimedia content – especially video - across multiple digital channels to all of your key audiences. Unlike widgets or microsites or passive media players, ARC brings together everything you need to drive content marketing results:
A highly accessible and interactive format. Massive distribution via PR Newswire’s industry-leading multimedia content distribution network. Dynamic, “on-the-fly” update-ability. Along with extreme speed, efficiency and measurability. No other digital platform does more to make your content marketing programs successfully deliver measurable results.
For more information, go to http://www.multivu.com/players/English/48198-PRNewswire-ARC-Marketing/
The 11th annual Eurasian Media Forum (EAMF), which took place on April 25-26 in Kazakhstan’s capital city of Astana, has drawn praise from all sides as a leading platform for regional and East-West dialogue.
Welcoming some 600 delegates from 46 countries, the President of Kazakhstan, Nursultan Nazarbayev, stressed the importance of the media as a unifying influence in society.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60656-eurasian-media-forum-astana-kazakhstan
PR Newswire today introduced ARC Latino, the ARC Engagement platform tailored for Hispanic audiences and designed to provide communications professionals with a tool for engaging and interacting with customers through any on-line location.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49607-latino-arc-for-marketing/
Today from BlogWorld, Lexmark International, Inc. (NYSE: LXK) launched the latest addition to its award-winning lineup of Web-connected, all-in-one (AIO) inkjet printers – Lexmark Genesis.
Last year, Lexmark introduced a line of inkjet AIOs that delivered powerful and robust printing technology designed for today’s wireless, Web-connected workplace. The Lexmark Genesis, built on the same inkjet platform, extends the line and targets professionals, small business and home office customers who are looking for a device that has innovative technology, is highly productive and is also bold and stylish.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/46496/
Based on its recent analysis of the mobile collaboration solutions market, Frost & Sullivan recognizes Damaka, Inc. with the 2010 North American Frost & Sullivan Award for New Product Innovation of the Year for the development of the Amadeo™ platform. Damaka offers secured and viable communication applications across different mobile devices and network infrastructure. It promises a next generation mobile unified communications and collaboration (UCC) service to equip mobile employees with a higher grade of flexibility and efficiency.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51016/
