Was wäre eine Automesse ohne sie, die Sportwagen. Für die Mehrzahl der Besucher werden sie immer Träume bleiben, einige andere erfüllen sich diesen langgehegten Traum. Wir haben auf der IAA mal geschaut, was sich in Sachen Sportwagen getan hat. Revolution oder Evolution? Ob es für ein exklusives Auto immer einer Revolution bedarf, beantwortet Bugatti auf eine ganz eigene Weise. Dieser Grand Sport Vitesse mag auf den ersten Blick unspektakulär wirken. Er ist aber Bestandteil einer sechsteiligen Edition namens „Bugatti Legends“. Eine Revolution sucht man auch beim Contiental GT V8 vergebens. Verglichen mit dem Lamborghini fällt diese allerdings gemäßigter aus. Bei Lamborghini hat man sich auf Evolution konzentriert. Mit der neuesten Version namens Squadra Corse haben sich die Ingenieure vom Rennauto aus dem Trofeo-Markenpokal inspirieren lassen. Porsche Weltpremiere mit dem neuen 911 Turbo, alles in allem eher eine Evolution. Die Revolution findet sich in Form des 918 Spyder.
The much anticipated Porsche Macan compact SUV, the fifth model line for Porsche, was ceremoniously unveiled to a massive international audience during a press conference at the L.A. Convention Center in Petree Hall today. The Macan was the brightest but not the only highlight that Porsche brought to Los Angeles. The new 911 Turbo Cabriolet, 911 Turbo S Cabriolet, the Panamera Turbo S and Panamera Turbo S Executive, and the 918 Spyder also took a bow to the many journalists either as world premieres or North American debuts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64485-porsche-macan-world-debut-at-los-angeles-auto-show-fifth-model-line
Bayer HealthCare, the makers of Bayer® Aspirin, WomenHeart: The National Coalition for Women with Heart Disease, and actress, singer and author Vanessa Williams today announce their partnership to launch Handbags & Hearts, a national campaign that leverages the link between women and their handbags – the one item they do not leave home without – and urges women to take the Handbags & Hearts pledge to carry aspirin at all times to be prepared for a sudden heart attack. Being prepared by carrying aspirin, knowing the symptoms of heart attack and not putting off calling 911 if a heart attack is suspected, can be the difference between life and death.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61582-bayer-healthcare-vanessa-williams-handbags-and-hearts-pledge-carry-aspirin
Since the beginning of the year French Open champion Maria Sharapova has been competing for titles on the tennis tour. Before she left to start the new season, the Porsche brand ambassador did a few laps in a Porsche 911 Turbo S – and unveiled her formula for success.
Break of dawn in Los Angeles: The beach is still deserted at that time. Only Maria Sharapova is already on her feet, ready for her daily workout. Fitness is not the only key to her success. The tennis ace emphasizes mental strength. "As long as you put in all your power, your faith and your creativity, you can win every match", she says in a recent video for Porsche.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446051-porsche-sharapova-key-success/
On Thursday night, Feb. 26, at midnight, the Las Vegas Strip welcomed its newest outdoor entertainment spectacle: the Swarovski Midnight Celebration at Grand Bazaar Shops. Created for Swarovski’s custom pavilion and six-story-tall Starburst, the Swarovski Midnight Celebration was designed to be the centerpiece of the new Grand Bazaar Shops, providing a unique retail and entertainment experience.
The Swarovski Midnight Celebration is a dazzling three-minute-long light-and-sound show designed to mark the dawn of a new day. The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year. The production incorporates the Swarovski Starburst—a one-of-a-kind, 14-foot-diameter structure composed of 911 custom-cut Swarovski crystal spheres—as well as a large video screen embedded into the multi-faceted façade of the Swarovski pavilion. Evocative scenes from exotic bazaars, together with the Starburst’s more than 1,800 points of LED light, are choreographed to a dramatic original score featuring enchanting beats of world music.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7437751-swarovski-midnight-celebration/
