MGM Resorts International, whose resort portfolio includes some of the world’s most iconic hospitality brands, launched its first-ever corporate brand campaign this weekend, turning the spotlight on the incredible array of entertainment experiences that form the nexus across the company’s 27 distinctive resort destinations. The integrated “Welcome to the Show” campaign illustrates MGM Resorts’ expertise as the leading global entertainment company, showcasing the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, Chairman and CEO of MGM Resorts International.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
Quest Diagnostics (NYSE: DGX), the world’s leading provider of diagnostic information services, commemorated its 50-year anniversary by awarding $150,000 in total grants to three organizations that share its goal to improve healthcare: The American Red Cross, the National Ovarian Cancer Coalition and Autism Speaks.
At a ceremony at the company’s flagship clinical laboratory in Teterboro, NJ, the company’s chairman, president and CEO Steve Rusckowski presented Health In Your Hands grants of $50,000 to representatives from each organization. Paul Brown, M.D., founder and former CEO of Quest’s predecessor company Metropolitan Pathology Laboratory, Inc. or MetPath, established in April, 1967, was also recognized at the event.
To view the multimedia release go to:
https://www.multivu.com/players/English/8080751-quest-diagnostics-50th-anniversary/
Today at the AgVocacy Forum in New Orleans, Bayer recognized the 2016 Young Farmer Sustainability Award and Produce Innovation Award winners. The Young Farmer Sustainability Award was presented to Tyler Wegmeyer of Wegmeyer Farms, a commercial wholesale, u-pick and agritourism operation in northern Virginia. Amy Machamer and Hurd Orchards, a family-owned fruit farm in upstate New York, received the Produce Innovation Award.
“We are proud to recognize two farmers who are committed to modern, sustainable agriculture and focused on strengthening the public’s connection with agriculture,” said Jim Blome, president and CEO of Bayer CropScience LP. “It’s an honor to work alongside people who are so passionate about their profession and dedicated to making a difference in the lives of others.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452955-bayer-agvocacy-forum-awards/
Volvo Cars’ instrumental role in defining the adventurous Cross Country segment is widely acknowledged. With the imminent reveal of the new V90 Cross Country, the Swedish carmaker is set to cement its leading role as the most capable and comfortable premium all-roader on offer and complete its 90 Series line-up.
“Cross Country has become the true expression of a Volvo car in many peoples’ eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the Cross Country segment is a familiar sight across the premium car market, providing a capable, yet comfortable driving experience.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7919851-volvo-cars-v90-cross-country/
With no retirement plans in sight, Dorothy Zehnder, co-founder of the family-owned Bavarian Inn Restaurant will celebrate her 95th birthday on Thursday, December 1 doing what she enjoys the most – working in the kitchen of one of the nation’s largest and most successful independent restaurants.
“I like working,” she says. “I like to cook, and I like people. What else is there that I would like better?”
The petite and lively matriarch doesn’t look much like a modern CEO, but don’t be fooled. Over the years, Dorothy has been involved with all the family’s business operations, all located in Frankenmuth – Michigan’s Little Bavaria. In addition to the restaurant, they include Bavarian Inn Lodge, Castle Shops, River Place Shops, Covered Bridge & Leather Gift Shop, Frankenmuth Cheese Haus, a specialty line of food products, and online store.
To view the multimedia release go to:
http://www.multivu.com/players/English/7902051-dorothy-zehnder-bavarian-inn-cookbook/
NEW YORK, NY (January 28, 2019) – Today, CancerCare celebrated its 75th anniversary by revealing a new campaign “If It Matters To You, It Matters To Us.” The campaign declares CancerCare’s commitment to holistic, patient-centered support services, and celebrates a legacy of comprehensive care for people living with cancer.
“A cancer diagnosis turns a person’s life upside down. Throughout many doctors’ visits, tests and treatments, people with cancer often feel like they’re perceived as a patient rather than a person,” said CancerCare CEO, Patricia Goldsmith. “For 75 years, CancerCare has championed the importance of addressing what matters most to patients and their families through free, direct services to help cope with the emotional, practical and financial challenges of a cancer diagnosis.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8350251-cancercare-75th-anniversary-cancer-community/
SEDCO Holding Group showcases its previous accomplishments and perceives sustained growth through further expansion in its investment ventures over the next 10 years. This prominent Group outlook was unraveled at its annual “Multaqa SEDCO 2015” held at Leylaty Ballroom in Jeddah, attended by the Group’s upper management notably Sheikh Saleh Salem Bin Mahfouz, Chairman of the Board and Mr. Anees Moumina, CEO of the Group. The event also gathered the heads of its operating companies, CEOs and senior executives, management boards, their partners along with the administrative cadre.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7525651-multaqa-sedco-2015/
Continuing a relationship that began in 1980, the USGA and Rolex have extended their partnership, assuring that together they will continue to steward some of golf’s greatest moments for the long term.
Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.
“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/executive director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8261251-usga-rolex-partnership/
Royal Caribbean Cruises Ltd. (NYSE: RCL) today announced an agreement with Miami-Dade County to construct and operate a dramatic new cruise terminal at PortMiami, on land leased from the County. The new terminal will be a striking addition to PortMiami, and will serve as homeport to Royal Caribbean International ships, including a 5,400-passenger Oasis-class ship, the world’s largest and most innovative cruise ships. The agreement will come before the Miami-Dade County Board of County Commissioners on July 6, 2016.
“We are truly excited to be working with Miami-Dade County and PortMiami to create not just another cruise terminal, but a truly iconic building,” said Richard Fain, chairman and CEO for Royal Caribbean Cruises Ltd. “This new terminal is a symbol of our commitment to Miami, the city where our company first started almost 50 years ago. We can’t wait to bring an Oasis-class ship to PortMiami.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7657052-royal-caribbean-miami-dade-cruise-terminal/
At just nine miles wide and a marathon-run long (or 26 miles), roughly 16,000 people call Martha’s Vineyard home, but the population swells to 100,000 during the busiest summer months. On this island south of Cape Cod, local organizations like South Mountain Company – an integrated architecture, building, engineering, and renewable energy company – know that thoughtful, responsible use of natural and human resources is key to maintaining the island’s vitality and beauty.
“South Mountain Company is a worker cooperative which means our employees have an ownership stake in the business, giving them the means to make lasting, valuable change where we all live and work – and installing SunPower solar is one way we choose to make an impact,” said John Abrams, founder, CEO and president of South Mountain Company. “We believe that every property South Mountain Company designs and builds should be both attractive and low-impact, producing more energy than it consumes whenever possible.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7706156-sunpower-south-mountain-marthas-vineyard/
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
TASER International (Nasdaq: TASR), the global leader in connected law enforcement technologies, announced today that it is launching a new program to equip every police officer in America with a body camera and changing its name to Axon (Nasdaq: AAXN). It will also provide supporting hardware, software, data storage, training, and support to police departments free of cost for one year.
“We are going 'all-in' to empower police officers to more safely and effectively do their jobs and drive important social change by making body cameras available to every officer in America,” said Rick Smith, Founder and CEO of Axon. “We believe these cameras are more than just tools to protect communities and the officers who serve them. They also hold the potential to change police work as we know it, by seamlessly collecting an impartial record and reducing the need for endless paperwork. That's why we're giving this opportunity to every single police officer in America.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8012851-taser-rebrand-axon-free-body-cameras/
