Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing OREO fans —which part of an OREO is the best, the cookie or the creme?
To view Multimedia News Release, go to http://www.multivu.com/mnr/60226-oreo-fan-favorite-cookie-campaign-during-football-game
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
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Tuesday, June 12, 2012 marks the inaugural National Jerky Day celebrating the rich history, immense popularity and nutritional benefits of dried meat snacks. The fourth highest-grossing sector within the overall salty snack universe, meat snacks — including jerky — outsell other popular salty snacks, including popcorn and pretzels.
“In many ways, jerky is an ideal snack. Naturally packed with protein, jerky will keep you satiated between meals; but since it’s low in fat, calories and carbs, it won’t sabotage a healthy diet,” said Jeff LeFever, director of marketing for Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand. “Plus, jerky tastes great. There’s no snack more deserving of its own special day.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56705-jack-link-s-beef-jerky-celebrate-national-jerky-day-june-12
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Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
PR Newswire, the leading global provider of innovative marketing and communications solutions, today unveiled Agility, the first fully integrated communications and workflow platform to combine powerful media monitoring, media targeting and real-time engagement tools with industry-leading content distribution capabilities—all from a single dashboard.
Agility, which currently has more than 300 active early adopters, allows marketing and communications professionals to free themselves from the disparate platforms they currently use, and now seamlessly target, engage with and monitor traditional media and social influencers through one integrated dashboard with a single login. Agility helps these professionals glean actionable insights into who is saying what about their brand, how influential these people are, where these conversations are happening and to engage these influencers in real-time.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56537-prnewswire-agility/
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