Vier Modelle fallen im aktuellen Winterreifentest glatt durch und erhalten die Note „mangelhaft“. Aufgrund deutlicher Schwächen auf nasser Fahrbahn rät der ADAC vom Kauf des Kormoran Snowpro b2, des Maragoni 4 Winter E+, des Interstate Winter IWT-2 und des Sailun Ice Blazer WSL-2 ab. Verbraucher haben dennoch eine große Auswahl: Insgesamt haben ADAC und Stiftung Warentest 32 Modelle untersucht - elf Reifen erhalten ein „gut“ und sind damit besonders empfehlenswert. Gleich sieben gute Reifenmodelle gibt es in der kleinen Dimension mit der Größe 185/60 R15T (z.B. für Audi A 1, Citroën C3, Fiat Punto Renault Clio, VW Polo). Testsieger mit Bestnoten auf nasser Fahrbahn sowie auf Schnee und auf Eis ist der Continental ContiWinterContact TS850. Der neu entwickelte Dunlop Winter Response-2 überzeugt die Tester besonders auf nasser Fahrbahn, auf Schnee und beim Kraftstoffverbrauch. Ebenfalls sparsam ist der Semperit Speed-Grip 2. Der Michelin Alpin A4 glänzt beim Verschleiß und der Nokian WR D3 überzeugt auf trockener Fahrbahn. Bei den größeren Reifen (225/45 R17H z.B. für Audi A 3, Mercedes C-Klasse, Opel Astra, Skoda Oktavia) schneiden vier Produkte mit „gut“ ab. Drei Modelle setzen nach Ansicht der Tester besondere Akzente: Der Continental ContiWinterContact TS850 mit der Topbewertung auf Schnee, der Bridgestone Blizzak LM-32S mit der Bestnote auf Nässe und der Michelin Alpin A4 mit dem geringsten Verschleiß. Der ADAC Winterreifentest hat insgesamt 18 Prüfkategorien und bietet somit dem Verbraucher umfassende Informationen. Es wird unter anderem ein Praxistest auf einer verschneiten Passstraße, umfangreiche Brems- und Ausweichversuche auf Nässe, Schnee und Eis sowie Tests zu Verschleiß und Kraftstoffverbrauch durchgeführt. Im Gegensatz dazu bietet das EU-Reifenlabel nur Informationen zu Rollwiderstand, Nassbremsen und Außenfahrgeräusch - wie wintertauglich ein Pneu ist, zeigt es nicht.
A recent Federal Emergency Management Agency (FEMA) survey found that nearly 60 percent of American adults have not practiced what to do in a disaster by participating in a disaster drill or preparedness exercise at work, school, or home in the past year. Further, only 39 percent of respondents have developed an emergency plan and discussed it with their household. This is despite the fact that 80 percent of Americans live in counties that have been hit with a weather-related disaster since 2007, as reported by the Washington Post. With the number and severity of weather-related disasters on the rise, the America’s PrepareAthon! is an opportunity for individuals, organizations, and communities to take action to prepare for specific hazards through group discussions, drills, and exercises.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500251-fema-national-prepareathon/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Toyo Tire U.S.A. Corp. has brought year-round versatility and winter-weather safety together in one with Toyo® Celsius®, the revolutionary new variable-conditions tire. Toyo Tires® created the new segment called “Variable-Conditions” in order to define the unique capabilities of this product.
Built for the varying road conditions that drivers may face, Celsius picks up where all-season tires fall short. It provides better ice and snow traction than a typical all-season tire, yet offers the convenience of year-round use and a 60,000-mile treadwear warranty*. For vehicle owners, this means year-round versatility plus winter-weather safety… all in one tire.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7569251-las-vegas-2015-sema-show-autotrader/
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
As another school year ends, American parents once again face the challenge of making sure their kids get enough daily physical activity to keep them occupied throughout the summer. Based on the results of a recent national survey of parents with children ages 3-17, that may be easier said than done.
While the U.S. Centers for Disease Control and Prevention recommends that kids have at least 60 minutes of daily physical activity, the Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group (NYSE: DPS), revealed that only one out of three children participates in daily active play.
There also appears to be a significant drop in daily active play when most children head off to kindergarten. Half of 4-year-olds get active daily playtime, compared to 31 percent of 5-year-olds.
To view the multimedia release go to:
http://www.multivu.com/players/English/7816051-dr-pepper-snapple-lets-play/
Juli 1966 gründet Heinz Hankammer das Unternehmen BRITA, das drei Jahre später den Prototypen des berühmten Tisch-Wasserfilters auf den Markt bringt und ihn schließlich von Taunusstein aus in die ganze Welt hinausträgt. Heute ist BRITA mit 23 Tochtergesellschaften, Betriebsstätten sowie Beteiligungen und Vertriebspartnern in über 60 Ländern auf allen fünf Kontinenten präsent und damit der einzige wirkliche Global Player in seinem Marktsegment. Unverändert steht die Optimierung von Trinkwasser im Fokus – ausgehend von sehr unterschiedlichen Wasserqualitäten und Kundenbedürfnissen weltweit. Längst jedoch ist BRITA-Technologie nicht mehr nur dem Privathaushalt und dort Küche oder Esszimmer vorbehalten. Mobile Produkte für die Verwendung beim Sport, unterwegs oder im Büro, leitungsgebundene Wasserspender für hygienesensible Umfelder wie Krankenhäuser und Schulen; darüber hinaus zukunftsträchtige Trinkwasserlösungen für Unternehmen und Gastronomie sowie für die Kaffee-, Vending- oder Steamer-Branche oder auch BRITA-Filter in Elektrogroß- und Kleingeräten namhafter Hersteller – all das ist BRITA 2016.
Corporates today are on the lookout of new and novel ways to use their CSR funds effectively. A genuine step towards improving the quality of education in urban and especially rural areas would definitely interest them. And to make this possible, STEM Learning Pvt Ltd has launched Mini Science Centres (MSC) to promote experiential learning. STEM Learning is a pioneer in installing Mini Science Centres at schools in India. So far, they have installed over 40 Mega Science Centres and 250+ Mini Science Centres in Maharashtra, Gujarat, Chhattisgarh, Goa, Karnataka and Rajasthan. Their aim is to reach one million students from rural as well as urban areas of the country.
The Mini Science Project is an innovative concept developed by STEM Learning and consists of 60+ table-top models that are designed as per the syllabus of SSC, CBSC and ICSE Boards. These models come with a two-year warranty and maintenance. STEM learning also provides training to teachers to improve the effectiveness of these models in English and other vernacular languages.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7561751-stem-learning-mini-science-centre/
La osteoartritis (OA) es una de las primeras 10 causas de invalidez total en México, lo que incrementa la carga económica y social del país, siendo las rodillas una de las articulaciones más frecuentemente afectadas por esta enfermedad, con una prevalencia de 10% en hombres y 13% en mujeres de 60 años de edad1. Especialistas en la materia, indican que es muy importante crear conciencia sobre el cuidado de estas articulaciones desde edades tempranas. Con este objetivo y para generar un mayor conocimiento de este padecimiento, se desarrolló la campaña “Rodillas sin dolor”.
Para ver los activos de multimedia asociados con este comunicado, haga clic en: http://www.multivu.com/players/English/7099651-sanofi-rodillas-sin-dolor-lesiones-tempranas-osteoartritis/
The Honda Accord, Volvo XC60 and the Lincoln Navigator were crowned as the winners of the 2018 North American Car, Utility and Truck of the Year (NACTOY) awards today at the North American International Auto Show.
The awards are among the most prestigious in the industry because they are chosen by a panel of more than 60 jurors from print, online and broadcast media across the United States and Canada. Votes were tallied confidentially by Deloitte LLP and remained sealed until they were announced today by NACTOY officers, President Mark Phelan, Vice President Matt DeLorenzo and Secretary-Treasurer Lauren Fix at Cobo Center in Detroit.
To view the multimedia release go to:
https://www.multivu.com/players/English/8244251-north-american-car-truck-utility-vehicle-2018/
Istanbul Autoshow 2015 is held at TUYAP Fair, Convention and Congress Center on May 22-31 and automobile enthusiasts will meet the “new wonders of the world”
Istanbul Autoshow 2015, organized jointly by ODD (Automotive Distributors' Association) and TUYAP Tüm Fuarcılık Yapım A.Ş., was held at TUYAP Fair, Convention and Congress Center at Beylikdüzü between 22 and 31 May 2015, and more than 60 new models were introduced to car enthusiasts for the first time in Turkey. Among these new models, two of them celebrated their world premiers at the Istanbul Autoshow. TUYAP hosted the Autoshow in its 14 halls on a total indoor area of 120,000 square meters, presenting automotive enthusiasts the new wonders of the world: the latest car models.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7533851-new-wonders-exhibit-Istanbul-autoshow/
The Rubens; a band from NSW comprising of three Margin brothers, Zaac, Sam and Elliott, and childhood friend, Scott Baldwin.
Discover how they are inspired to write music in our latest video from the Jack Daniel's 1907 Nova 969 Red Room.
In 1907 Jack Daniel entrusted his famous distillery to his nephew Lem Motlow. Lem soon introduced a white-labeled lighter version of Jack Daniel's Tennessee whiskey. We proudly continue this tradition with Jack Daniel's 1907, a Jack Daniel's Tennessee Whiskey, matured in the cooler areas of the barrel house and bottled at 74 proof.
Since the whiskey does not work its way as deeply into the barrel wood it has a lighter, slightly sweet taste profile, while retaining the exceptional smoothness you would expect from Jack Daniel's.
Jack Daniel's 1907 is the lighter, sweeter, easy drinking Jack. Enjoy the lighter side of Jack.
These materials are intended for those above the legal drinking age, and should not be forwarded or shared with anyone under such age.
