Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
Mary Murphy partners with Osteo Bi-Flex®
The GUINNESS WORLD RECORDS™ Title for the ‘Largest merengue lesson’ has officially been set as of Friday, April 15, by none other than joint supplement Osteo Bi-Flex. Led by celebrity choreographer Mary Murphy, ballroom dancing champion, at the Fremont Street Experience, the lesson involved more than 250 participants who gathered to learn and perform the high-energy, Latin-inspired merengue.
Record attempt participants stepped in time throughout the half-hour lesson, under the expert direction of celebrity dancer and choreographer Mary Murphy.
The joint support supplement’s record-breaking feat was held as a celebration of movement, encouraging folks to be active and to continue enjoying the activities that make them happy at any age.
“Osteo Bi-Flex is leading the call for movement and enabling individuals to continue participating in the activities they love by facilitating joint comfort, flexibility and movement,” said Derek Bowen, Senior Vice President for Osteo Bi-Flex. “Our product has been helping people for years, so to have our name down in the record books for getting people moving is a perfect fit with our brand! From our standpoint, stillness is the new smoking. Taking Osteo Bi-Flex will help people feel more comfortable within 7 days of taking it.*”
To view the multimedia release go to:
http://www.multivu.com/players/English/7796951-osteo-bi-flex-guinness-world-record/
Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne.
In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYC area to work with brand and industry executives, including director Chris Robinson of Robot Films and Motive, a creative studio with offices in New York and Denver, to co-create a :30 second television commercial. Through www.deweezy.com, fans were able to follow the teens’ journey and vote for their favorite concepts and final cuts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58613-mountain-dew-new-commercial-lil-wayne-deweezy-project-stoked
The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca.
“Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”
“The Estée Edit is a win for both Estée Lauder and the Sephora client. We anticipate that The Estée Edit’s mix of covetable trend-based makeup, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,” said Artemis Patrick, senior vice president of merchandising, Sephora.
The Estée Edit is inspired by Estée’s famous quote, “Beauty is an Attitude,” and features 82 products – 72 makeup, 10 skincare – that offer instantly, visibly gorgeous skin and covetable color. The packaging features signature elements originally created by Estée herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.
To view the multimedia release go to:
http://www.multivu.com/players/English/7783751-the-estee-edit-by-estee-lauder/
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
MadamefashionTV takes you live to the streets to showcase Fall/Winter 2012/2013 and the sophisticated elegance of shows. The event was attended by the designers and merchants of Madame India, KSA, Spain and Bhutan. Also present at the event were all the Store Managers who enthralled the forecast.Madame Models walk the ramp to showcase the Latest Fashion Trends Autumn Winter 2012 Collection. Inspired from the fashion streets of Milano, Paris and European Fashion Destinations - the themes are inspired to give a look of sophistication.https://www.youtube.com/watch?v=_xia9acGrUQ&feature=plcp
For two decades, Chateau Ste. Michelle’s Artist Series wines have celebrated the inspired collaboration between artisan winemaking and fine art. To commemorate the 20th vintage, Chateau Ste. Michelle is partnering with Dale Chihuly, the first artist to present artwork on the Artist Series label with the 1993 vintage. The 2012 Artist Series featuring Chihuly will release nationally in August with a suggested retail price of $65.
The Artist Series red blend is a unique, collector’s wine that represents the highest quality and pedigree from Chateau Ste. Michelle. Each Artist Series vintage features the work of renowned artists on the label, from blown glass to bronze sculptures to paint on canvas.
“I’m honored to have my artwork on the 20th vintage Artist Series label,” says Chihuly. “This piece is one-of-a-kind and very special to me. I couldn’t think of a better use than portraying it on this significant wine project.”
For the 20th vintage label, Chihuly selected his Cast Silver Venetian. This unique sculpture was created by Chihuly, and then cast in sterling silver at the Walla Walla Foundry in Washington State. Inspired by Italian Art Deco, Chihuly started his Venetian series in 1988 with Italian glassblower Lino Tagliapietra. Chihuly is known for his artwork and ambitious architectural installations around the world in museums, historic cities and gardens.
To view the multimedia release visit:
http://www.multivu.com/players/English/7409453-ste-michelle-artist-dale-chihuly/
Approximately one year after leading roof window manufacturer VELUX Group joined forces with social business Little Sun and NGO Plan International, launching a design competition to bring clean, sustainable light to Africa, the first solar lamps have now arrived on African soil.
The VELUX Natural Light International Design Competition received 172 proposals from 65 countries. A high-level jury of experts in the fields of architecture, art and design subsequently selected the winning design, by Mariana Arando and Luca Fondello of the University of Buenos Aires, Argentina. Their solar lamp design was inspired by the way light can bring people together.
The VELUX Group has so far produced and donated 14,500 of the solar-powered lamps, and 150 local sales agents are now being trained in how to sell the lamps in off-grid communities in Senegal, Zimbabwe and Zambia. The training combines workshops, roleplay, demonstrations, and group work.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7724551-velux-natural-light-solar-lamps-in-africa/
The 2015 Christmas Book was unveiled today by luxury retailer Neiman Marcus in Dallas. The 89th edition of this legendary book continues Neiman Marcus’s unmatched tradition of offering its customers a selection of spectacular and unique holiday gifts sure to make even their wildest dreams come true.
ARCH MOTORCYCLE & RIDE EXPERIENCE
Keanu Reeves and Gard Hollinger make up Arch Motorcycle Company, and the KRGT-1—hailed by one reviewer as “the Zen of motorcycle design”—is their first production bike. Framed of steel and aircraft-grade billet aluminum with carbon fiber fenders and front cowling, it has a 124-cubic-inch v-twin engine that produces 121 horsepower and matching 120 pound-feet of torque. This limited edition comes with custom race-inspired trim, performance suspension, and an exclusive two-day ride experience for two along the California coast with Reeves and Hollinger. Hotel and airfare to California included. With the purchase of the KRGT-1 Motorcycle Ride Experience, Neiman Marcus will donate $5,000 to The Heart of Neiman Marcus Foundation.
To view the multimedia release go to:
http://www.multivu.com/players/English/7561451-neiman-marcus-2015-christmas-book/
The Rubens; a band from NSW comprising of three Margin brothers, Zaac, Sam and Elliott, and childhood friend, Scott Baldwin. Discover how they are inspired to write music in our latest video from the Jack Daniel's 1907 Nova 969 Red Room. In
1907 Jack Daniel entrusted his famous distillery to his nephew Lem
Motlow. Lem soon introduced a white-labeled lighter version of Jack
Daniel's Tennessee whiskey. We proudly continue this tradition with
Jack Daniel's 1907, a Jack Daniel's Tennessee Whiskey, matured in the
cooler areas of the barrel house and bottled at 74 proof. Since
the whiskey does not work its way as deeply into the barrel wood it has
a lighter, slightly sweet taste profile, while retaining the
exceptional smoothness you would expect from Jack Daniel's. Jack Daniel's 1907 is the lighter, sweeter, easy drinking Jack. Enjoy the lighter side of Jack. These
materials are intended for those above the legal drinking age, and
should not be forwarded or shared with anyone under such age.
Ringing out, as it has for centuries, the mission bell beckons across the hillsides calling out to the devoted. Here, where lush hillsides meet the Pacific Ocean, we pursue a singular canon—to make great wine. Canon 13 Pinot Noir and Chardonnay from the Santa Lucia Highlands, our answer to the mission bell, launch nationwide in July to on-premise retailers.
“The Santa Lucia Highlands are as unique as the people who settled them,” says Canon 13 winemaker Tom Klassen. “Sitting high on a bench overlooking a fertile valley, the vines grow deep in the alluvial soils that cling to the hillsides. Our fruit is protected by the maritime breezes that bring with them a gentle fog, ensuring the grapes ripen evenly and provide our wines with supple texture and fragrant aromatics found nowhere else.”
Canon 13 is inspired by our geographic birthplace at the Soledad Mission, the 13th mission located along the El Camino Real, the historic 600-mile stretch of road connecting dozens of missions and pueblos beginning in the late 1700s. The steep Santa Lucia Highlands are located along California’s central coast, near the cool waters of Monterey Bay on the flanks of the Santa Lucia Range. The region is graced by warm days, cool nights, rich soil and an evening fog that nurtures the delicate Chardonnay and Pinot Noir grapes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409459-canon-13-wines-launch/
