The American Lung Association has released a television advertisement today in an effort to thwart Congressional attempts to weaken the Clean Air Act. This effort is part of the Lung Association’s Healthy Air Campaign to preserve the Environmental Protection Agency’s (EPA) authority to implement and enforce this forty-year-old, landmark public health law. The provocative new ad focuses on the devastating effects of air pollution and its impact on the health of children, while bringing a sense of urgency to the debate over cleaner air.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/defendcleanair/48959/
The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
J. C. Penney Company, Inc. (NYSE: JCP) and Iraq and Afghanistan Veterans of America (IAVA), the nation’s first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, are joining forces to provide America’s newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. With over two million servicemen and women who deployed as part of Operation Enduring Freedom and Operation Iraqi Freedom, the “Welcome Heroes” campaign seeks to honor and support recent vets with the apparel needed to pursue new career opportunities or to enjoy the leisure activities missed most at home.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/51176/
Procter & Gamble’s Crest® Pro-Health™ Sensitive Shield™, kicked-off the Summer of Sensitivity campaign today in New York City’s Penn Station in partnership with Alison Sweeney and Feeding America - the nation's leading domestic hunger-relief charity. As part of the promotion, commuters and nearby pedestrians were encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health - the ONLY leading toothpaste to protect against teeth sensitivity and all these other areas dentists check most: cavities, gingivitis, tartar, plaque, fresh breath and whitening. Unlike the leading sensitivity toothpaste, Crest Pro-Health Sensitive Shield offers sensitivity protection plus other important oral care benefits that provide all-around protection for a healthy mouth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crest/44588/
Back by popular demand, the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign is kicking off Catch A Boat 3.0, an online fishing tournament that includes a sweepstakes to win daily prizes or the grand prize boat, motor and trailer. Beginning November 29, 2010 at noon ET, boaters and anglers are invited to take part in TakeMeFishing.org’s interactive game for a chance to reel in the grand prize Stratos fishing boat, provided by the North American Fishing Club (NAFC). NAFC is also offering players a 30-day free trial membership, which includes a free issue of North American Fisherman.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/catchaboat/47487/
On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
For nearly a week beginning March 11, fans of Goody\'s and BC Powders can help choose a race car paint scheme designed by wounded hero from Wounded Warrior Project, Cory Collins, and Victory Junction camper, Eleanor Bolton, with the assistance of renowned motorsports artist Sam Bass. The designs will be showcased on a race car during pre-race ceremonies on April 3 at the Goody\'s Fast Relief 500 at Martinsville Speedway in Virginia.
As part of the Pick A Powder campaign (www.pickapowder.com), country music superstar Trace Adkins and racing legend Richard Petty have a friendly rivalry to see which pain relief powder -- BC or Goody\'s - is toughest on pain. One thing the stars do agree on is giving back to causes near to their heart - Wounded Warrior Project for Adkins and Victory Junction for Petty. Goody\'s and BC are making both philanthropic organizations a pivotal aspect of the Goody\'s Fast Relief 500.
Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
BlackRock, Inc. (NYSE: BLK) today announced that its iShares® Exchange Traded Funds (ETFs) business, the world’s largest manager of ETFs, is launching a campaign to assist investors in learning what to look for when selecting an ETF. The initial phase of the campaign is the publication of an Investor ETF Checklist and an accompanying educational video, both available on the iShares website.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/iShares/47109/
What do Channelview, TX; Costa Mesa, CA; and Rio, WI have in common? They’re home to the winners of teen retailer Aéropostale’s 2010 Real Teens Campaign, a nationwide online search for teenagers held earlier this year. “These eight remarkable young men and women define what it means to be a real teen,” says Scott Birnbaum, Senior Vice President of Marketing, Aéropostale, Inc. “They exude compassion and integrity while making a difference in their communities, all in unique ways. Aéropostale is excited to celebrate them and give them this once-in-a-lifetime opportunity.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aeropostale/45987/
MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, is launching its first ever print and online make up campaign that has not been digitally retouched (the ads have been certified by a notary public). The ad depicts a beautiful woman snapping a photo of herself, highlighting the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. HD Invisible Cover Foundation was created to be used in front of unforgiving high definition video cameras and provides results so flawless that the need for retouching has been eliminated. The campaign launches online March 16th, and will appear this spring in issues of select national magazines.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/makeupforever/49022/
Curtis Stone has partnered with Post Great Grains Cereal to spread his whole-food philosophy starting with breakfast, the most important meal of the day. In a national advertising campaign breaking this month, Stone shows that not all whole grain cereal flakes are created equal and talks about the importance of eating less-processed whole grains for better nutrition.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/postcereals/49522/
