The “Insights” campaign builds on the successful campaign initially launched in 2008 which brought customer centricity to life in the insurance industry. It conveys Zurich’s deep customer understanding and portrays positive situations customers are able to enjoy as they know they can count on their insurance coverage and on Zurich HelpPoint.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46480-Zurich-HelpPoint/
J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48222/
Blu Homes (www.bluhomes.com), a leading designer and manufacturer of beautiful, green, precision-built homes, announced today the launch of the Configurator™. The Configurator allows users to style, visualize and spend time in their own Blu Home in real-time, using a 3-D game-play format. Once a homeowner has completed the design of her choice, Blu then builds each home directly from the client’s 3-D custom model, using precision tooling and trained craftsman in its climate-controlled factory. Anyone can access the Blu Configurator for free at bluhomes.com/configurator and begin customizing a Blu home today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/40402-blu-homes-launches-home-configurator-3-d-visualization-customization-tool
When it comes to growing harmony and balance, Mother Nature knows best. That's why she relies on strong grass to promote clean air, cool the environment, replenish water reserves and foster a safer, more tranquil world for all.
That's because grass does a world of good and builds a world full of life. At loveyourlawn.us explore the benefits of grass and learn how to take care of it while keeping Mother Nature in mind.
Love your lawn, and it'll love you back for a long, long time.
To view Multimedia News Release, go to http://multivu.prnewswire.com/player/41665-scotts-love-your-lawn/
Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
Plantronics, Inc. (NYSE: PLT) is the first headset company to be certified for TCO Certified Headsets 2. The new certification, launched today, is awarded to headsets that are designed for maximum performance, usability and have minimal environmental impact. It builds on the foundations of the existing TCO'07 certification programme with emphasis on sustainability, environmental compliance and corporate social responsibility. Headsets that are TCO Certified are third party tested for low emissions, superior sound quality and high durability.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tcodevelopment/50511/
adidas today unveiled the new adipure Trainer in India, the first barefoot training shoe designed specifically for the gym. Promoting pure and natural movement by harnessing the body’s natural mechanics, the adipure Trainer activates and strengthens muscles, builds balance and promotes dexter-ity.
The adiPure Trainer has been developed by combining the benefits of barefoot training with path breaking design innovations to activate and strengthen muscles in the lower body. Unlike regular training footwear, the minimalistic design of the adiPure Trainer allows unrestricted natural motion and builds balance, foot strength and dexterity preventing chances of injury in the long run.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adidas/52799/
Thrivent Financial for Lutherans announced that in 2011 it will fund the construction of 164 Habitat for Humanity homes in 33 states with a $10.4 million contribution. Thrivent Financial’s total six-year commitment to Habitat for Humanity to help families achieve the dream of homeownership will surpass $150 million in 2011. This commitment is through a unique partnership called Thrivent Builds with Habitat for Humanity.
To view Multmedia News Release, go to http://multivu.prnewswire.com/mnr/thriventbuilds/47118/
Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world’s first smooth, light bodied, mixable rum—BACARDI—builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half since Don Facundo Bacardí Massó forever changed the spirits world with BACARDI rum. Forty new products join the iconic Bacardi portfolio to meet growing consumer demand for drinks that make their lives more enjoyable, convenient and tasty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53409-bacardi-innovation-new-products-quality-spirits-flavor-rum-150-anniversary
