“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
Princess Cruises has debuted a new look at how and why passengers cruise – as told through videos from Princess passengers themselves. Focusing on celebrations, these passenger accounts unveil many reasons for escaping completely on a cruise vacation.
The videos form the centerpiece of a new “Celebrations” campaign which launched today. Stories can be viewed at princess.com/celebrations, and Princess passengers who have recently celebrated a special occasion on board can submit their own stories at princess.com/sharestory before March 31, 2013 for a chance to win a 7-day Caribbean cruise for two aboard the new Royal Princess.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59847-princess-cruises-celebrations-campaign/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
El período entre las Navidades y el Año Nuevo suele tener uno de los mayores índices de muertes causadas por conductores con las capacidades disminuidas por estar ebrios, según la Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA) del Departamento de Transporte de los Estados Unidos. En un esfuerzo por reducir los incidentes causados por conductores ebrios durante los días festivos, la NHTSA, el Ad Council y el Television Bureau of Advertising (TVB) lanzaron hoy su 12º campaña anual "Project Roadblock: Local TV Puts the Brakes on Drunk Driving" (Proyecto Barricada: la televisión local frena a los conductores ebrios).
Project Roadblock se creó en 2004 para apoyar la campaña de anuncios de servicio público (PSA) Buzzed Driving Prevention (Prevención Contra Manejar Entonado) de la NHTSA y el Ad Council. Hasta la fecha, las estaciones de televisión abierta de todo el país han donado más de $40 millones en medios para apoyar este esfuerzo. La asociación tiene el propósito de unir a las estaciones de televisión locales en la creación de una barricada publicitaria nacional transmitiendo PSA (Anuncios de Servicio Público) de Project Roadblock entre el 26 de diciembre y el 31 de diciembre. Las estaciones de televisión locales participan voluntariamente en la campaña donando tiempo y espacio en el aire, en línea y móvil, con un énfasis especial a las 10 p.m., hora local, la víspera de Año Nuevo. Además, las estaciones de televisión contactarán a sus comunidades en los medios sociales para compartir gráficas sociales y mensajes para llegar aún más a las audiencias.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7701752-ad-council-nhtsa-manejar-achispado/
The Procter & Gamble Company’s Oral-B® and television host Brooke Burke took over New York City’s Vanderbilt Hall in Grand Central Station to celebrate their commitment to advancing America’s oral health. Oral-B, the brand of toothbrush more dentists use themselves worldwide, is offering consumers 50 percent off select Premium Power toothbrushes after mail-in rebate from Sept. 1 – Oct. 31, 2010 to empower Americans to take charge of their own oral health. Oral-B Premium Power toothbrushes will be donating $25,000 to Operation Smile — a worldwide children’s medical charity that provides free surgeries for children with cleft lips and cleft palates.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oral-b/44596/
Belfast is leading the many commemorations taking place around the world in memory of those who perished on the Titanic’s tragic maiden voyage 100 years ago.
2012, the centenary of the Titanic’s completion, departure and demise, sees Belfast embracing its connection to the trans-Atlantic liner, celebrating the city’s ship-building history and commemorating the great human loss suffered as a result of her sinking.
Titanic’s story is one of celebration and commemoration for Belfast; the two elements will always be intertwined.
Titanic Belfast, the world’s largest Titanic visitor attraction, opened in Belfast, Northern Ireland on 31 March on the very site where the ship was designed, built and first kissed the water.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53806-belfast-commemorates-titanic-100-years
Do more than just go through the motions of a Christian life. Follow that tug at your heart to live completely for God. Find out how as Lysa TerKeurst, president of the Proverbs 31 Womens Ministries invites you to uncover the spiritually exciting life you long for. Fulfillment is closer than you ever thought possible. Becoming More Than a Good Bible Study Girl Lysa TerKeurst Book Trailer
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Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/baskinrobbins/49746/
As tax season approaches, Clayton Homes, America’s largest homebuilder**, is offering potential homebuyers a great way to get the most out of their tax refund in 2015 with its Avoid Refund Regret campaign.
The program, which runs through March 31, offers those purchasing a new Clayton Home an extra incentive towards homeownership during the beginning of 2015.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
Ausfilm, together with representatives of the Australian film industry will converge in Los Angeles from 24-31 October for Ausfilm Week 2012. Ausfilm Week aims to create, build upon and develop international relationships between Ausfilm members and Australian producers with key clients in LA to encourage international production to Australia.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57794-ausfilm-week-los-angeles-2012-screen-production-tax-incentives
