SEPHORA, the leader in global prestige beauty retail announces the launch of two new bot-powered beauty tools available now exclusively on Messenger. As one of the first beauty retailers to introduce a bot earlier this year, Sephora continues to pioneer fast, easy and fun mobile-first technologies that integrate beauty into their clients’ daily routine. Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.
“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926152-sephora-messenger-beauty-tools/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
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Delicious pan pizza should be defined by real cheese, hot-from-the-oven quality and crispy crust rather than hidden charges and tips associated with delivery pizza, and the Red Baron™ “Real Deal” pizza campaign is out to prove just that. To uncover delivery pizza misconceptions, the makers of Red Baron® Pan Pizza have teamed up with Howie Mandel, comedian and TV host, for a series of six unscripted web videos with real families to expose the hidden costs of delivery pizza while highlighting the ways in which Red Baron® Pan Pizza is the “Real Deal” in terms of cost, quality, taste and speed to the table.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/redbaron/50197/
A sunroom window box, a birdie blind, a “catio” and a hanging indoor garden … these are only a few of the innovative designs cat owners from across the country entered in the Purina® Tidy Cats® Pet Projects Design Challenge. The national contest invited cat owners to showcase the innovative, creative and unique ways in which they are incorporating feline design into their homes to enhance their lives and living environments with their cats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52327-purina-tidy-cats-candice-olson-celebrate-most-creative-cat-owners
Academy Award nominee and Golden Globe winner Sigourney Weaver stars in this emotional true story about a 1970s religious suburban housewife and mother who struggles to accept her young son Bobby being gay. What happens to Bobby is tragic and causes Mary to question her faith; ultimately this mom changes her views in ways that she never could have imagined. Premiering Saturday January 24th at 9pm/8c on Lifetime.
Academy Award nominee and Golden Globe winner Sigourney Weaver stars in this emotional true story about a 1970s religious suburban housewife and mother who struggles to accept her young son Bobby being gay. What happens to Bobby is tragic and causes Mary to question her faith; ultimately this mom changes her views in ways that she never could have imagined. Premiering Saturday January 24th at 9pm/8c on Lifetime.
Academy Award nominee and Golden Globe winner Sigourney Weaver stars in this emotional true story about a 1970s religious suburban housewife and mother who struggles to accept her young son Bobby being gay. What happens to Bobby is tragic and causes Mary to question her faith; ultimately this mom changes her views in ways that she never could have imagined. Premiering Saturday January 24th at 9pm/8c on Lifetime.
Academy Award nominee and Golden Globe winner Sigourney Weaver stars in this emotional true story about a 1970s religious suburban housewife and mother who struggles to accept her young son Bobby being gay. What happens to Bobby is tragic and causes Mary to question her faith; ultimately this mom changes her views in ways that she never could have imagined. Premiering Saturday January 24th at 9pm/8c on Lifetime.
Academy Award nominee and Golden Globe winner Sigourney Weaver stars in this emotional true story about a 1970s religious suburban housewife and mother who struggles to accept her young son Bobby being gay. What happens to Bobby is tragic and causes Mary to question her faith; ultimately this mom changes her views in ways that she never could have imagined. Premiering Saturday January 24th at 9pm/8c on Lifetime.
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