Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Sabra® Dipping Company (www.sabra.com), makers of the country’s best-selling hummus and a wide variety of fresh dips and spreads, is kicking off the new year by inviting Americans to include hummus in their daily dipping activities - from casual weekday snacking to game-day dunking. While hummus has gained incredible popularity over the past decade, leading the country’s fastest growing dip category, there are still many Americans who have yet to taste it. Sabra’s new campaign, starring a hummus-obsessed Jeffrey Tambor, aims to introduce the delicious, unpretentious dip to future fans. The first ad in the national television campaign will debut in January to coincide with Super Bowl XLVIII, as Sabra continues its role as the Official Dips Sponsor of the NFL.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65417-sabra-dipping-company-jeffrey-tambor-game-day-dipping-hummus-football
BACARDÍ®, the world’s best-selling and most awarded rum, was enjoyed last night at the BACARDÍ Rebels event hosted by Rolling Stone and sponsored by BACARDÍ rum. BACARDÍ rum, proud of its Cuban roots where it was created in 1862, toasted Cuban Independence Day with a Cuba Libre to celebrate the courageous spirits of the brand’s founders.
DJ Cassidy was on site, spinning throughout the night, while celebrity guest presenters and consumers enjoyed exclusive, legendary BACARDl cocktails.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61672-bacardi-rebels-event-rolling-stone-cuban-independence-day-concert
Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services firm, today announced the release of “The Challenger Sale: Taking Control of the Customer Conversation,” a new book that confirms companies are wasting precious time and money cultivating sales people who focus on building and maintaining relationships instead of teaching business insights—the number one attribute customers value in today’s complex selling environment. “The Challenger Sale” prescribes specific steps companies can take to develop a sales force of Challengers, which in a study of more than 6,000 sales reps, consistently outperformed other types of sales reps by nearly 15 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52980-corporate-executive-board-new-book-the-challenger-sale-dixon-adamson
Click: http://rhettmay.com/ “A Little White Powder Under Your Nose” by Rhett May. A video about a crazy lady selling her body to finance here drug addiction!
http://www.osv.ltd.uk/renault.php
A list of great French creations would have to include the crepe, the
Eiffel tower and the pencil sharpener among other things. France is
also known for producing the Scenic, one of the best-selling MPVs in
the UK, with over 4.3 million sales since its debut in 1996...See More
http://www.osv.ltd.uk/renault.php
The refreshed 2019 Kia Optima debuted at the New York International Auto Show today. Kia’s best-selling midsize sedan was unveiled with new design cues inside and out, expanded ADAS technology, a new UVO infotainment strategy and available European-inspired red and black two-tone sport leather-trimmed seats. Additional available enhancements to the Optima line include new alloy wheel choices, ambient LED interior lighting, and a new Passion Red exterior color.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246054-kia-2019-optima-new-york-international-auto-show/
http://SellMoreRealEstate.net: Real Estate Lead Generation - Call: 888-793-7244 for Real Estate Agent SEO SEM Social Media Marketing Traffic & Lead Generation.
SellMoreRealEstate.net is a 90 day, fast action program to help real estate agents, brokers, and agencies get more accomplished, sell more properties, and to establish their business as a brand, by taking advantage of SEO (search engine optimization), You Tube Video Marketing, Social Media, FaceBook Fan pages, Online Press Releases, Online Review Sites, and more.
This SellMoreRealEstate.net video provides an introduction and an overview to the program. Participants in this program will benefit from: On Page SEO, Off-Page Search Engine Optimization, You Tube Promotional marketing, FaceBook FanPage creation, Online Press Release marketing, Insider Pages Review Sites referral marketing, and more.
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced its most popular fragrances within its new contemporary candle line, Pure Radiance. After just a few weeks of availability, the three best-selling Pure Radiance scents are:
After Dark™ — Enjoy an enchanted evening with this nocturnal mix of night air, garden herbs, rich woods and musk.
Beachfront™ — Escape to a place where the air is filled with the sounds of the waves and the scents of summer blossoms. Includes notes of watery, ozone, pineapple, lotus, and coconut.
Denim™ — Comfortable and casual … this carefree mix of citrus, white flowers, cedarwood and musk is as relaxed as a Sunday afternoon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52097-yankee-candle-announces-pure-radiance-top-fragrances
Philips Respironics, a unit of Royal Philips (NYSE: PHG, AEX: PHIA) and a pioneer in science-based sleep solutions, brings a new comfort option to its best-selling, most comfortable full face mask that fits most patients. The Amara gel cushion option is part of a groundbreaking series of new masks and services that are setting a new standard for patient care.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64501-philips-respironics-amara-gel-cushion-face-mask-sleep-apnea
With the official arrival of spring and the official start to flea and tick season, PetArmor® has teamed up with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) and shelter animal advocate and PetArmor® spokesperson Amy Smart to launch the PetArmor® Protection Promise. The national campaign elevates the ongoing commitment PetArmor® and the ASPCAshare to protect pets in need. PetArmor® is the No. 1 selling fipronil generic flea and tick treatment. PetArmor® has the same No. 1 veterinarian recommended active ingredient and offers the same flea and tick protection as Frontline® Top Spot® at about half the cost. The PetArmor® Protection Promise offers pet lovers and dog and cat owners an opportunity to help pets in need, especially those in shelters across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55464-amy-smart-petarmor-aspca-launch-protection-promise-healthcare-for-all-pets
