MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, is launching its first ever print and online make up campaign that has not been digitally retouched (the ads have been certified by a notary public). The ad depicts a beautiful woman snapping a photo of herself, highlighting the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. HD Invisible Cover Foundation was created to be used in front of unforgiving high definition video cameras and provides results so flawless that the need for retouching has been eliminated. The campaign launches online March 16th, and will appear this spring in issues of select national magazines.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/makeupforever/49022/
Mahindra Group subsidiary, Mahindra Aerospace has been awarded a large aero-components production contract by Airbus Group company, Premium AEROTEC of Germany. The multi-year contract envisages the manufacture and supply by Mahindra of a variety of metallic components that will be fitted into several Airbus aircraft programs as part of assemblies produced by Premium AEROTEC.
Mahindra Aerospace’s deliverables under this contract will be in excess of a million parts per annum. The parts will be produced at the new Mahindra Aerostructures facility located at Narsapura, near Bengaluru, India. Deliveries to Premium AEROTEC’s facilities in Germany are scheduled to commence this year. Announcing the contract award during the 2015 Paris Air Show at Le Bourget, senior representatives of the Airbus and Mahindra groups mentioned that this contract is aligned with the Indian Government’s ‘Make in India’ initiative and validates the two Groups’ commitment to accelerate India’s participation in the global aerospace industry while simultaneously creating high-growth opportunities within India’s burgeoning aerospace and defense eco-system.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7551351-mahindra-airbus-make-in-india/
Maersk Container Industry calls for tougher enforcement of European environmental legislation designed to protect the Earth’s ozone layer and help prevent climate change.
Current EU legislation bans the “import” or “placing on the market” of reefer containers with significant potential to damage the climate and ozone layer. But thousands of such containers nevertheless circulate in Europe’s internal market on virtually the same market conditions as more environmentally friendly reefers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58684-Maersk-urges-EU-climate-ozone-action
Eyeing vast new efficiencies in global fresh produce and fresh-cut flower transport, Maersk Container Industry (MCI) is now partnering with Boston-based technology company Primaira LLC to develop an air cleaning system in Star Cool Integrated refrigerated containers.
Thorough tests and trials have shown the patented technology, Bluezone®, to be an efficient eliminator of molds, fungi and bacteria. Using an ozone concentration 300 times higher than otherwise seen on the market, Bluezone also removes ethylene effectively.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64186-maersk-container-launch-new-technology
Farmers in Ivory Coast struggle with a mango harvest season that is as short as the fruit is sweet.
“For a 4-6 week period in April and May, the country is flooded with good mangos, but it ends abruptly when the rainy season starts. From then on, the mango just starts decaying,” explains Mathew Shed, container manager in the specialist shipping company Africa Express Line (AEL).
“We were approached in April by Eolis, a CF logistics company, who asked for some kind of smart solution that would keep the fruit delicious and marketable for a longer time,” he adds.
The solution turned out to be special reefer containers. With quick help from a container leasing company and a container depot in Antwerp, Belgium, Star Cool containers were upgraded to work with controlled atmosphere, in short known as CA, and sent to Ivory Coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762525-MCI-eyes-revolution-mango-trade/
World trade in perishable foods turns a page as Maersk Container Industry (MCI), an independent business unit in the Maersk Group conglomerate, today announced that it has begun production of the first refrigerated containers and Star Cool refrigeration machines built in South America at its new MCI facility in San Antonio, Chile.
The first trial production of these ISO standard 40 feet reefer containers were successfully delivered during the third quarter of 2015 into the Maersk Line and CMA CGM operations. Shortly thereafter, both shipping lines placed new orders. To further leverage this new value proposition, Maersk Line has secured a fixed monthly volume from the MCI facility allowing for increased agility and fast response time to the demand in the region.
“In this sweet spot of fruit exporters, we have placed the factory right where the demand is. For the first time ever in South America, reefer containers can go straight “from factory to farm”,” said Stig Hoffmeyer, Chief Executive Officer of MCI. “Offering the Star Cool Integrated reefers locally to shipping lines, farmers, fruit distributors and leasing companies, will have a financial benefit counted in thousands of dollars per reefer, and millions for the industry in total,” he continued.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7688551-maersk-container-industry-factory-chile/
Maersk Container Industry has joined the United Nations’ SAVE FOOD Initiative to help make international food logistics more efficient.
“Food should not be wasted, but too often it is, and we believe our technologies can help improve the food logistics chain,” says Peter K. Nymand, CEO of Maersk Container Industry, MCI.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61920-UN-maersk-container-industry-combat-food-waste
Lytx®, Inc., the global leader in video-based driver safety, unveiled today a giant leap forward in safe driving innovation with its Lytx ActiveVision℠ service available for select Lytx DriveCam™ clients immediately, and industry-wide in January 2016. The ActiveVision service will be publicly demonstrated this weekend at the 2015 American Trucking Associations Management Conference & Exhibition in Philadelphia.
The ActiveVision service is a revolutionary and comprehensive safety solution that helps detect and address, both in real time and over time, distracted and drowsy driving and following too close, all potentially dangerous and costly driving behaviors that often go undetected -- behaviors that contribute to 6,000 deaths, 500,000 injuries, and more than $175 billion in economic costs each year, according to the National Highway Traffic Safety Administration.
To view the multimedia release go to:
http://www.multivu.com/players/English/7277351-lytx-activevision-distracted-driving/
Going on the offensive against one of the most daunting challenges in cancer, The Leukemia & Lymphoma Society (LLS) today announced the launch of a groundbreaking, collaborative clinical trial for acute myeloid leukemia (AML), a deadly disease which has seen few improvements in treatments in more than 40 years.
Beat AML was announced yesterday by Vice President Biden, along with many new, Moonshot inspired initiatives across industry, non-profit and government.
AML is the most lethal of the blood cancers, which together are the third leading cause of cancer deaths in the U.S.; AML is responsible for more than 10,000 deaths each year. Despite advances in treating other blood cancers, the standard of treatment for AML – a combination of toxic chemotherapies – has remained the same for more than 40 years. Overall prognosis remains poor, with a five-year survival rate below 20 percent for patients over age 60.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554854-lls-beat-aml-acute-myeloid-leukemia/
Large offset rollers and type cases are sometimes no longer part of the inventory of even the largest newspaper printing plants. Through the constant increasing possibilities digital printing has revolutionized the printing industry, which was declared dead a few years ago. But only newspaper, only print - a publishing house cannot be structured this one-sided in today’s world. At least one iPhone app or additional internet supplemental offering has to be provided. And even book printing offices have to admit: digital intervention in a centuries-old process present amazing opportunities.
LG Electronics USA Air Conditioning Technologies is debuting a new case study in the LG Project Profile Series, the unique LEED-certified renovation of Columbia Square, a mixed-use property in Hollywood, Calif. The project - spotlighted at the 2017 Greenbuild International Conference & Expo alongside other sustainable building renovations - showcases how LG's unique heating, ventilation and air conditioning (HVAC) technologies can be installed in a variety of commercial and residential environments.
LG's industry-leading Variable Refrigerant Flow (VRF) technology and duct-free solutions are making major inroads in the United States where the demand for high-performance, flexible HVAC technology continues to grow. LG's air conditioning systems are designed to minimize efficiency losses found in conventional HVAC systems, provide sustainable energy savings, and offer one of the lowest lifecycle costs of any system on the market today.
To view the multimedia release go to:
https://www.multivu.com/players/English/8212551-lg-electronics-greenbuild-2017-expo-sustainable-building/
LG STUDIO® appliances, LG Electronics’ high-end line of built-in kitchen appliances designed with Artistic Advisor Nate Berkus, today expanded its portfolio for 2017 to include range hoods and induction cooktops along with additional refrigerator models.
The new range hoods complement the broad lineup of LG STUDIO appliances on display this week at the 2017 Kitchen and Bath Industry Show (KBIS), Jan. 10-12, in Orlando. Attendees also have the opportunity to see LG STUDIO and Berkus’ inspiration for modern kitchen design come to life in the “LG STUDIO Inspiration Kitchen” on-site at the show.
To view the multimedia release go to:
http://www.multivu.com/players/English/8014551-lg-electronics-studio-appliances-nate-berkus/
