While consumers may claim to have a preferred brand of sparkling water and the ability to differentiate between their preferred brand and its competitors, their tastes may not as be fine-tuned as they think. A recent survey of sparkling water drinkers found that 83 percent of respondents say they had a preferred brand of sparkling water, and 59 percent of that subset said they could tell the difference between competing sparkling water brands. But participants in a blind taste test conducted by SodaStream yesterday had quite different views, based on their in-person experiences. The taste test, carried out in celebration of today’s National Hydration Day, found more discernment between competing brands, but tasters overwhelmingly preferred the taste of New York City tap water made sparkling using a SodaStream machine.
To view the multimedia release go to:
https://www.multivu.com/players/English/8125751-sodastream-sparkling-water-taste-test/
Qualcomm Incorporated (NASDAQ: QCOM) today announced that its Snapdragon™ processors are enabling the latest and greatest multimedia experiences in today’s commercial mobile devices, including stereoscopic 3D (S3D) entertainment, 1080p 30fps HD video capture and playback, console-quality gaming and full web browsing with Adobe Flash 10. The newest member of the Snapdragon family, Qualcomm’s APQ8060 dual-CPU processor, powers the HP TouchPad, which HP introduced yesterday.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/qualcomm/48634/
Seqirus announced today that the National Adult and Influenza Immunization Summit (NAIIS) awarded the organization with the 2016 Immunization Excellence Award for best Corporate Campaign. The accolade recognizes Seqirus’ creative and collaborative efforts to improve vaccination awareness and rates during the 2015-16 influenza season. The award was presented yesterday during the NAIIS Summit in Atlanta, Georgia.
“We are pleased to receive this prestigious honor, and thankful to our partners, Families Fighting Flu and several collegiate student organizations, for their dedication to spreading the word about the dangers of flu and encouraging their peers to get vaccinated,” said Dr. Marie Mazur, Vice President of Global Commercial Development and Policy. “Moving forward, Seqirus is committed to building on this season’s success with college students and continuing the important work of flu prevention for all.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833751-seqirus-national-award-knockoutflu/
Yesterday evening the Lindt & Sprüngli Chocolate Factory was the setting for a spectacular light show. Brand ambassador Roger Federer, the Lindt Maîtres Chocolatiers and Ernst Tanner, Chairman and CEO of Lindt & Sprüngli, set the kick-off for the festive light projections by artist Gerry Hofstetter. Around 8000 visitors marvelled at the festive images and enjoyed the magical Christmas village around the chocolate factory.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/lindt/46306/
Are you ready to rock? It’s show time as Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand introduces the LET’S ROCK! ELMO interactive plush, the most innovative Elmo toy yet. Joined by music industry veteran and Grammy Award-winning producer Randy Jackson, LET’S ROCK! ELMO made his official debut at a private event yesterday at the Empire Hotel in New York, NY. Known for his ability to guide the next generation of music superstars into the spotlight, Jackson was on hand to offer advice as LET’S ROCK! ELMO takes the stage at retail this fall. The truly interactive LET’S ROCK! ELMO plush character sings, plays instruments, and invites little musicians to rock out with him!
To view Multimedia News Release, go to http://www.multivu.com/mnr/52202-randy-jackson-joins-hasbro-playskool-for-let-s-rock-elmo-launch
Yesterday Paula Patton, actress and star of Mission Impossible: Ghost Protocol, served up first sips of new Pepsi NEXT, fueling the “Drink it to Believe it” momentum on the West Coast following actress Eva Longoria’s New York appearance on Friday, April 6.
Lucky cola lovers at The Grove in Los Angeles received their first taste of Pepsi NEXT straight from Patton who was on-hand to distribute the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55588-pepsi-next
Hey, Everyone! This is my new tribute to my one and only Hero: Aaron Hotchner. This clip was made because he is strong, stubborn, lonely and so sad. And he still stands in spite of what his scars say. He is a real lonely hero. He means everything what this word, hero means. In my next life I'll look for a man like him first! :)))
Oh, and I want to dedicate to Thomas Gibson too, cuz it was his 47th birthday yesterday! I know he will never watch this, but who cares!?
HAPPY BIRTHDAY, THOMAS! We all love you!
Its for fun only! And pleasure of course! :)))))))) I mean I own nothing!
The music is: My side of the story by Hodges
Nobu Hospitality partners including Chef Nobu Matsuhisa, Robert De Niro and Meir Teper, along with designer David Rockwell and principals from Caesars Palace, gathered yesterday at the original Nobu in New York City to provide guests with an initial glance inside the world’s first Nobu Hotel, set to open in Las Vegas late 2012. In addition to revealing the first look into the hotel design, the group announced guest bookings will begin Oct. 1. Rooms can be booked online at NobuHotelCaesarsPalace.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56708-caesars-nobu-hotel-reveal
The Fourth of July is an excellent time to take a moment to acknowledge all of the men and women who are bravely serving in the United States military at home and overseas. Major League Baseball’s San Diego Padres and Mercury Insurance are doing more than just saluting our troops’ service, as the two organizations partnered to host a “packing party” yesterday to assemble care packages for Marines and Sailors from local bases – Camp Pendleton and MCAS Miramar – currently deployed in Afghanistan. More than 50 Mercury employees and agents, local little leaguers and Padres pitcher Ian Kennedy and community representatives stuffed 1,000 backpacks in right field at Petco Park following the July 2 Padres-Reds game.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7264451-mercury-insurance-san-diego-padres-assemble-care-packages-for-afghanistan-troop/
To honor the troops who bravely serve our country, Major League Baseball’s San Diego Padres and Mercury Insurance partnered for the second year in a row yesterday to host a “packing party” to assemble care packages for Marines and Sailors from I Marine Expeditionary Force, Camp Pendleton California. More than 50 Mercury employees and agents, Padres players and community representatives stuffed 1,000 backpacks in right field at Petco Park following the April 29 Padres-Astros game.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500851-mercury-insurance-padres-packages/
Going on the offensive against one of the most daunting challenges in cancer, The Leukemia & Lymphoma Society (LLS) today announced the launch of a groundbreaking, collaborative clinical trial for acute myeloid leukemia (AML), a deadly disease which has seen few improvements in treatments in more than 40 years.
Beat AML was announced yesterday by Vice President Biden, along with many new, Moonshot inspired initiatives across industry, non-profit and government.
AML is the most lethal of the blood cancers, which together are the third leading cause of cancer deaths in the U.S.; AML is responsible for more than 10,000 deaths each year. Despite advances in treating other blood cancers, the standard of treatment for AML – a combination of toxic chemotherapies – has remained the same for more than 40 years. Overall prognosis remains poor, with a five-year survival rate below 20 percent for patients over age 60.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554854-lls-beat-aml-acute-myeloid-leukemia/
