Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
Robert Lempka, previously CEO of ABN AMRO’s ‘marketindex’ and now Executive Chairman of new financial services player Gekko Global Markets has slammed the financial services industry saying “It has been clear for some time that many banks and other financial institutions have done little but think of themselves, they have lost touch with their customers and they are no longer trusted. At the same time the drive toward ever more stringent regulation will achieve little but drive more and more customers to finding self-directed means of investment”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56584-gekko-global-markets-financial-institutions
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Avatari offers revolutionary levels of interactivity, fidelity, and scale. The Avatari platform scales to support thousands of simultaneous users per region along with state of the art graphics, game-play, and social engagement.
This adventure game perfectly awakens the players to a state of fresh youthfulness, adventurous spirit, inquisitiveness and idealism.
Story Synopsis:
Many millions of years ago, a great turmoil overshadowed our universe as the demigods and demons struggled for supremacy over heaven. The leader of the demons was their king, Hiranyakashipu, who above all else desired invincibility to ensure his victory over the demigods.
Hiranyakashipu asked the cosmic engineer Brahma, “Let me not meet with death at the hands of any being, living or nonliving, be it animal, man, demon or god. Grant that I may not die inside or outside any building, during day or night, or while in water, on the ground, or in the sky, and let me not be killed by any weapon.”
Having achieved what he thought was immortality, Hiranyakashipu planned how to take over the universe.
Hiranyakashipu had wished for his son Prahlad to follow in his footsteps and become a cruel demon, but now he could understand that one day Prahlad would undermine his rule and give power back to the divine demigods. Thinking in this way, Hiranyakashipu became blind with rage, and ordered the demons to kill his saintly son by any means.
Game Play:
Divided into two game plays where initially the player Prahlad surpasses various obstacles and in the latter stage he enters into the warrior zone for the actual fight and witness the most spectacular pastime.
Strand Life Sciences (Strand) announced today the version 2.0 release of its popular next-generation sequencing (NGS) data analysis and visualization platform, Avadis NGS, under a new name: Strand NGS. Strand NGS is built on the same award winning platform as Strand and Agilent Technologies’ GeneSpring®.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400564-Avadis-NGS-becomes-Strand-NGS
The annual ASEAN Tourism Forum or ATF started off today in Vientiane, Laos. From January 21st to 24th, the travel trade-only exhibition and business meetings platform is bringing over 2,000 delegates from around the world, comprising of heads of National Tourist Organisations, Tourism Ministers, suppliers from across ASEAN, International Buyers, Media and other tourism professionals to discuss about tourism matters of the region.
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PR Newswire today introduced ARC Latino, the ARC Engagement platform tailored for Hispanic audiences and designed to provide communications professionals with a tool for engaging and interacting with customers through any on-line location.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49607-latino-arc-for-marketing/
The Mohammed bin Rashid Al Maktoum Global Initiatives and the Bill & Melinda Gates Foundation today launched a global thought leadership platform to help frame and stimulate regional and global debate on vital development issues shaping the Middle East.
The “Middle East Exchange” will commission original articles from international experts including Nobel laureates, heads of state, academics and intellectuals. New articles will be published weekly in newspapers globally on a wide range of topics relevant to the region, from health and education to development and innovation.
UAE Minister of Cabinet Affairs His Excellency Mohammed Al Gergawi discussed the project at a meeting with Bill Gates, Co-Chair of the Bill & Melinda Gates Foundation, in Abu Dhabi on December 6. Speaking after the meeting, H.E. Al Gergawi said:
“The Middle East has spent too long in the global spotlight as a source of conflict and trouble. His Highness Sheikh Mohammed bin Rashid’s vision is for innovative and tangible solutions that benefit people’s lives on the ground. There is a huge appetite for practical ideas. The Middle East Exchange will be the number one global platform for positive voices and ideas for the Middle East.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7719851-mohammed-al-maktoum-global-initiatives/
Altera Corporation (NASDAQ: ALTR) today announced it has achieved a significant milestone in transceiver technology by becoming the first company to successfully demonstrate 25-Gbps transceiver performance in programmable logic. Altera achieved this milestone in its 28-nm transceiver test chip, a prototyping platform that Altera is using to succeassfully deploy 28-Gbps transceivers on 28-nm FPGAs. Reaching the 25-Gbps milestone more than doubles the transceiver performance in currently available FPGA solutions, and rivals or exceeds the abilities of competitive ASSP offerings. A demonstration video of the 28-nm transceiver test chip is available for viewing on Altera's website.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/altera/43983/
PR Newswire has successfully integrated media targeting, distribution, monitoring, reporting and ROI results into its Agility platform, providing users with an improved workflow and more comprehensive results. These are the latest updates as part of PR Newswire’s overall development strategy to make consistent enhancements to the Agility platform, driven almost exclusively by customer feedback.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7469751-agility-platform-enhancements/
